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Herzberg Theory

Frederick Irving Herzberg (April 18, 1923–January 19,

2000)

Traditional View

Herzberg’s ViewSatisfaction Dissatisfaction

Satisfaction No Satisfaction

No dissatisfaction Dissatisfaction

Motivators

Hygiene Factors

• Salary pay

• Working condition

• Dont make them dis satisfied

• Working hours

Hygiene

Motivation

• Motivation

• Achivement

• RNR(rewards & recognition)

• Growth

•Company Policy

•Health Policy

• Familiar Relationship

• Responsibility (CSR)

•The procedure that Herzberg used is limited by its methodology

•The theory provides an explanation of job satisfaction. It is not really a theory of motivation

Criticisms of Herzberg’s theory

•No overall measure of satisfaction was utilised

•The Motivation – hygiene theory ignores situational variables

•Herzberg assumes a relationship between satisfaction and productivity. But the research methodology he used looked only at satisfaction

Criticisms of Herzberg’s theory

•Improve the working environment

•Utilize the full ability of the employee

•Employees ability should be given

increasing levels of responsibility

•This theory emphasize upon job-

enrichment

•Focusing on the motivational factors can

improve work quality

Conclusion

Reference

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