DISSEMINATION AND EXPLOITATION OF RESULTS

Dr. Peter Bertels

peter.bertels@flandersdc.be @pbertels

I AM PETER

Flanders DC

Brainstorm workshops

° 1981

Entrepreneur: co-founder of Dwengo

I am helping Flemish companies with creativity

@pbertels

PhD Computer Science

DISTRICTS OF CREATIVITY NETWORK

OUR EXPERIENCE AT FLANDERS DC

CREATIVE TOOLS This Leonardo da Vinci transfer of innovation project wants to address two subjects: How can you make the entrepreneurial class more creative? How can you make the creative class more entrepreneurial?

CONTRACT RESEARCH BY VLERICK BUSINESS SCHOOL (BELGIUM)

•  > 100 scientific reports

•  On average 75 pages

•  Target group: SME’s (in Flanders)

ANDERSON KELLEY HEYLEN

ALEXANDER

SCOTT

SERGE

REYNOLDS

McBAIN

RANDI

JANE

SUSAN

WALES

HINSSEN

SETH EDWARD

SIMON

feedback

proactiviteit

belonen

leiderschap

risico’s

PROMOTIE IMPLEMENTATIE IDEE-GENERATIE

DISSEMINATION: HOW TO DO IT?

PRINCIPLES TO MAKE IDEAS STICK

•  Simple

•  Unexpected

•  Concrete

•  Credible

•  Emotions

•  Story

WHAT IS CREATIVITY?

OBSERVATION

POSTPONE JUDGEMENT

THINKING IN ALTERNATIVES

DON’T FINISH WITH DISSEMINATION DO IT FROM THE START

WRITE DOWN ALL IDEAS YOU HAVE

NEGATIVE BRAINSTORM

SCAMPER: 7 TECHNIQUES

•  Substitute

•  Combine

•  Adapt

•  Maximise/Minimise

•  Putting to a new use

•  Eliminate

•  Rearrange

DISSEMINATION AND EXPLOITATION OF RESULTS

Dr. Peter Bertels

peter.bertels@flandersdc.be @pbertels