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SPEAKEASY BARS
How to?
Presented by:Dushan Zaric
Wednesday, Oct. 10th, 2012Wednesday, October 10, 12
http://www.slideshare.net/dzaric
Wednesday, October 10, 12
Dushan Zaric
* 18 + years of Experience behind Bars
* Co-Owner of Employees Only and Macao Trading Co NYC
* Principal Bartender
* Consultant
* Author
* Trainer
* Yogi
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SPEAKEASY BARS
How to?
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What makes a Restaurant or a Bar
Successful ?
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New Bar-Restaurant anywhere in the world
General Formula:
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New Bar-Restaurant anywhere in the world
General Formula:
LOCATIONWednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
* Foot Traffic
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
* Great deal on the lease
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT
* Products (Food & Drink)
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
* Hours of Operation
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
SERVICE Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
SERVICE
* Team
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
SERVICE
* Team
* Training
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
SERVICE
* Team
* Training
* Hospitality
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
+
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT
+ +
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT SERVICE
+ + =
Wednesday, October 10, 12
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT SERVICE
+ + =
$$$Wednesday, October 10, 12
Marketing & PR
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Most restaurants still fail....
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"beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."
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Cornell University and Michigan State University
Study of restaurants in three local markets over a 10-year period:
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YEAR 1 - 27% of restaurant startups failed;
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YEAR 1 - 27% of restaurant startups failed;
YEAR 4 - 50% of those restaurants were no longer in business;
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YEAR 1 - 27% of restaurant startups failed;
YEAR 4 - 50% of those restaurants were no longer in business;
YEAR 5 - 60% had gone south.
Wednesday, October 10, 12
YEAR 1 - 27% of restaurant startups failed;
YEAR 4 - 50% of those restaurants were no longer in business;
YEAR 5 - 60% had gone south.
YEAR 10 - 70% had failed.Wednesday, October 10, 12
30% Success Ratein 10 years
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yet...
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Wednesday, October 10, 12
Wednesday, October 10, 12
Wednesday, October 10, 12
Simon SinekWednesday, October 10, 12
Simon Sinek’s
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The Golden Circle
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WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning?
And why should anyone care? Wednesday, October 10, 12
WHAT
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HOW
WHAT
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WHY
HOW
WHAT
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People buy “why you do it” and not
what you do!
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FOOD & COCKTAILS
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FOOD & COCKTAILS
WHAT
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BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
WHAT
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BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
HOW
WHAT
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ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
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ETHOS
The characteristic spirit of a culture, era, or community as seen in its beliefs and
aspirations.
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YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food RunnersDoor People, Kitchen People,
Guests
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YOUR STAFF
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YOUR GUESTS
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“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)
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Wednesday, October 10, 12
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?Wednesday, October 10, 12
VIELEN DANK
http://www.slideshare.net/dzaric
Wednesday, October 10, 12