Twitter: Ethics,

Do’s & Don’ts,

Rumors,

VerifyingSocial Media Writing| Spring 2014

#SMWMC

Ethics

Disclosure

Source

Sensitivity

Careful with opinions

Honesty

Do• Connect • Have a strategy

• Share • Know your audience

• Verify • Be interesting

• Admit when you’re

wrong, publicly

• Be relatable, human

• Respond • Monitor

• Follow Rule of Thirds

Don’t

Steal

Delete

Ignore

Start fights

Make things up

Link bait

Link accounts

Learn

from

others’

mistakes

Selling

Kenneth Cole … TWICE

First about Egypt in 2011 …

Then about Syria in 2013 …

Log out of work accounts!

Nothing is Private

Don’t lose your job.

Even if your account is set to private

Screengrabs

Manual RT

Rumor Mongering: Hurricane Sandy

Rumor Mongering: Boston Bombing

Wrong suspects

Three bombs

More undetonated bombs

NY Terminal Evacuation

Verify!

What are your tips?