Post on 01-Nov-2014
description
Disclaimer: This presentation is copyright of Ethical. It may not be copied, used or reproduced in wholeor in part, for any purpose, without Ethical’ specific prior written permission.
01.Who we areand our Business Proposition
Ethical is a new type of consultancy expert in Corporate Social Responsability (CSR). We create corporate value for organizations and all it’s stakeholders. Social Value + Environmental Value + Economic Value.
Ethical’s Innovation area was born out of the desire to combine our expertise in management, entrepreneurship and creativity to deliver corporate growth and social impact through innovation.
As we usually say:
Doing well by doing good.
Who we are
INNOVATIONMANAGEMENT
SUSTAINABILITYCONSULTING
PROJECTMANAGEMENT
PROJECTIDEATION
BRANDSTRATEGY
STRATEGICVISION
CSR SOCIAL INNOVATION
SUSTAINABLE DEVELOPMENT
CREATIVITY DESIGNCONSUMER
INSIGHTS
Our Business Proposition
Use our expertise to createCSR and Social Innovationprojects that deliver corporatevalue to our clients throughSustainable Development.
In short...
CSR SocialInnovation
SUSTAINABLEDEVELOPMENT
02.How we see
Corporate SocialResponsibility
Corporate Social Responsability
Corporate Social Responsibility (CSR) is a vital strategic key for any organization that has in its sustainable success a primordial goal. We do believe in an everyday’s business and personal behaviour with a 360º vision of sustainability as a main tool for all organization’s departments, people and projects.
With value creation possibilities that go wild behond reputation and brand value, CSR strategies and projects offer you various benefits and can be measured for the tangible and intangible values that it generates.
In the global world we live in the factors intervening in the organization’s management are growing in scale and complexity.
It’s unavoidable to have ethical models hand in hand with management models in a borderless sphere where organizations must manage their interactions with numerous stakeholders that have different importance levels for value creation either by its social or environmental weight as for the political, legal or social frames of the communities where they operate.
Corporate sustainable and ethical performance can be seen on all the actions companies develop to maintain its legitimacy and to support the rise of its economic value .
Sustainable Development
SOCIEty WAntS COmPAnIES tO RAISE tHEIR SOCIAl EnvIROnmEntAl AnD EtHICAl COnCERnS AnD ACtIOnS:
BEIng PARt Of tHE PROCESSOf SUStAInABlE DEvElOPmEnt BRIngS A SEt Of BEnEfItS tO COmPAnIES tHAt gO mUCH BEyOnD tHE gEnERAtD BUzz AnD REPUtAtIOn gAInS.
tHIS WAy Of DOIng BUSInESS AllOWS ORgAnIzAtIOnS tO mAIntAIn tHEIR StRAtEgICAl POSItIOn AnD tO CREAtE COmPEtItIvE ADvAntAgEStHAt WIll lASt In tImE.GOVERNANCE MODEL
SOCIAL CONSEQUENCES
ECONOMIC VALUE
ENVIRONMENTAL IMPACT
CSR Working model
MACRO ANALISYS
PEER GROUP VISION
INSIDE LOOk
STAkEHOLDER APPROACH
DEFINITION OF INTERVENTION AREAS
PRESENTATION OF STRATEGIC PLAN
OPERATIONAL PLAN
OPERATIONS ANDPRESENTATION OF RESULTS
ECONOMIC, SOCIAL AND ENVIRONMENTAL CONTExT
wORLDwIDE BEST PRACTICES
INTERNAL ANALYSIS > MANAGEMENT MODELS > GOVERNANCE > RH
ACTIONS > ExECUTION CALENDAR > MEASUREMENT MODEL > RESULT ASSESSMENT
STAkEHOLDER DIALOGUE > ExPECTATION AND NECESSITIES ASSESSMENT
StAgE
1.0
2.0
3.0
03.How we see
Social Innovation
Innovation plays an increasingly important role in today’s society...
wELL PLANNEDINNOVATION PROGRAMS
HAVE THE ABILITY TOTRANSFORM ENTIRE
COUNTRIES AND THEIRECONOMIES.
INNOVATIVE COMPANIESCREATE ENTIRELY NEw
MARkETS wHILE REMAINING TRUTHFUL TO THEIR
BRAND ESSENCE.
INNOVATION IN BUSINESS MODELS TRANSFORMS
BUSINESSES AND CREATES NEw OPPORTUNITIES
FOR GROwTH.
IMAGES FROM GOOGLE IMAGES ©
AN INNOVATIVEMINDSET HELPS US TO
QUESTION THE STATUS QUO AND CHALLENGES US TO
DREAM AND SURPASSOUR LIMITS.
IMAGE FROM GOOGLE IMAGES ©
INNOVATION CANEMPOwER AN ENTIRE
COMMUNITY AND DRIVE ECONOMIC GROwTHwHERE THERE ONCE
wAS POVERTY.
IMAGE FROM GOOGLE IMAGES ©
INNOVATION HELPSUS TO CREATE A BETTER
REALITY FOR US AND THEUPCOMING GENERATIONS.
IMAGE FROM GETTYIMAGES.COM ©
We’re proud to bepart of the processof trying to createa better tomorrow,through Social Innovation.
IMAGE FROM GETTYIMAGES.COM ©
Our key Innovation areas allow us to offer our clients a unique consulting service, aligned with our value proposition of delivering value trough sustainable development. typically, our projects touch one or more of these topics:
A nossa área de Inovação
SOCIALINNOVATION
BRAND DRIVENINNOVATION
BUS. MODELINNOVATION
> Field Research > Business Alliances and Partnerships > Investment advice > Project Development > Implementation and management
> Brand and Innovation alignment > Brand Strategy > Brand DNA > Customer Experience Design > Service Design > Brand Design > Trends Analysis and Insights
> Business Consulting > Business Model Development > Business Creativity and Idea Generation > In-house projects and Workshops > Business ventures > Trends Analysis and Insights > Implementation Support
Perhaps our strongest area, Social Innovation is a very significant part of our company’s mission. We’re deeply committed to the creation of meaningful impact in/for society in areas such as:
Social Innovation
EDUCATION RESPONSIBLECONSUMERISM
ENVIRON.RESOURCES
SOCIALENTREPRE-NEURSHIP
ENERGY HEALTHCARE
FROM TOP-DOWN CHARITY TO
BOTTOM-UP SUSTAINABILITY
Our goal is to drive social change through the creation of ecosystems that shift from the traditional top-down charity approach in favor of bottom-up sustainability, where the entire system evolves and grows in its own auto-sufficient way.
Brand Driven Innovation
A COMPANY’S INNOVATION DEPARTMENT NEEDS
A STRONG AND CLEAR BRAND VISION TO GUIDE
ITS EFFORTS.
INNOVATION AND BRANDING GO wELL
TOGETHER.
AN ORGANIzATION NEEDS TO INNOVATE IN ORDER TO FULFILL ITS BRAND PROMISE
In today’s world, emotional factors are the driving forces of most of our consumer behaviors. What makes us regularly walk into a certain café and not the one next door?
We can help you articulate your brand strategy, understand the latest trends and design irresistible and more sustainable consumer experiences.
Would you rather have a regular cup of coffee or the Starbucks Product (RED) Coffee that helps the global fund to save lives in Africa?
your brand can also became Admi(RED)!
Business model Innovation
In part thanks to the digital revolution, most of the innovation we see nowadays takes place around the business models.It’s all about finding your unique space in the market.
We’ll help you to explore consumer insights and transform them into business opportunities, creating new and sustainable avenues of growth. We use the dynamics of Design thinking to uncover business opportunities, because of it’s human centered approach and divergent nature.
Business model Innovation map
DISCOVERY ELABORATION DEPLOYMENTROADMAP IDEATION
> DIAGNOSIS> AUDIT> CONTExT EVALUATION> CORE COMPETENCIES> TEAM PREPARATION
Building a different point of view about the future andexploring different perspectives. Uncover hidden truths about the market.
The ideas generated are far more powerful because they’re built on trends, consumer insights and other key elements.
Organization of ideas into clusters and development of value propositions around the most powerful ideas, in terms of business opportunities.
Development of the Business Model around the selected value propositions. Envolving all the necessary business units for prototyping and testing.
Preparing the team for the Innovation Journey. Defining the challenge.
Definition of Objectives
Field Researchand Analysis
Innovation LabWorkshops
From Ideas toValue Propositions
Brainstorming and“Crashing” of key elements
for idea generation.
TRENDS, COOLHUNTINGAND MEGATRENDS
NEw IDEAS
GENERATED FROM THE“CRASHING” OF kEY ELEMENTS
VALUE PROPOSITION
> CONTExT> OPPORTUNITY> IDEA> MONETIzE
SETTING UP THE CHALLENGE
> BUSINESS OPORTUNITY> SOCIAL NEED/PROBLEM
Using a Divergent to Convergent Approach
CONSUMER INSIGHTS
DISCONTINUITIES
ORTHODOxIES
wEAk SIGNALS
BU
SIN
ESS
MO
DEL
D
EVEL
OPM
ENT
PR
OTO
TYP
ING
AN
D
EXP
ERIM
ENTA
TIO
N P
LAN
exploration
04.Working with us
Unique Expertise
At Ethical we have an entire team focused on sustainable development.
All elements of the Ethical group have academic and professional expertise in the fields of CSR, Ethics and Innovation, with a curriculum of over 7 years of experiencein projects of different formats, scales and customers.
the World is Our Playground
We’re based in lisbon and are in the process of intenationalization and aside from that, we maintain a large network of external consultants in Africa and South America.
So, we may take on a project in São Paulo, manage it from nyC, develop the work in Portugal and bring in local consultants. this approach in an economical way of using talent and experiences from different markets.
Ethical’s World
Main OfficeIn the process of opening OfficeNetwork of External Consultants
NYC, USA
MAPUTO, MOZAMBIQUE
SPAIN
MADAGASCARSÃO PAULO, BRAZIL
CARACAS, VENEZUELA
MEXICO CITY, MEXICO
FLORIANOPOLIS, BRAZIL
LISBON, PORTUGAL
LUANDA, ANGOLA
GOA, INDIA
SANTIAGO, CHILE
LIMA, PERU
BOGOTA, COLOMBIA
flexible Business model
We’re so strongly confident about our approach and capabilities that we designed a very flexible business model. We can work in any of these terms:
> Fee-based consultancy and project development;> Objectives-based, where we align our commercial interests with yours by putting up a predetermined per-centage of our fees subject to achieving key objectives;> Venture-based, where we both invest and become partners in a particular project.
At Ethical we have a result driven approachto sustainability.
There’s lots of ways to divide a pie!!!
In a nutshell:
01 > We’re experts in sustainable developmentand social innovation;
02 > We have a 360º service in CSR;
03 > We have a deep understanding of latin and portuguese speaking markets;
04 > We have a network of external consultants in some of South America and Africa’s major markets;
05 > We’re very informal and have a very flexibleway of working.
Our clients are action-oriented like us and share a common desire to do things diff erently, grow and make the world a better place along the way. Our drive is to help them achieve their potential.
We’ve had the opportunity to work with organizations of great reputation both on a national and international levels. We look forward to hearing from you!
Doing wellby doing good.
Corporate SocialResponsibility Projects
Rua Cidade de Rabat, nº71500-158 Lisboa - Portugal
geral@ethical.pt | www.ethical.ptTel.: (+351) 217 706 040