Ethical agent

http://www.shellfoundation.org/

Ethical agent

Small scale producers

Retailers

Existing supply chain issues

Ethical agent

Small scale producers

Retailers

Ethical agent

Small scale producers

Retailers

"Ethical agents just make better business sense"

M&S

"40% of developing world workers work in agriculture"

Small scale producers are one part of the story…

retailers are another part of the story…

Ethical agent

viewing supply chains differently can create new opportunities for

retailers, farm workers and owners alike...

...ethical agents are one way of looking at supply

chains from another perspective

A number of ethical agents have

been market tested with the help of Shell Foundation, the next

pages tell you more about their story-

Ethical agent

The results • CottonConnect has trained

26,000 farmers on sustainable production methods, and has a target to train 100,000 more, and impact 500,000 livelihoods, by 2015

• One of its main customers, C&A, has traced it's cotton supply chain and significantly increased it's organic cotton supply . C&A sold 26 million organic cotton garments in 2010

• They have a growing retailer and brand base

The results • a profitable enterprise

supplying more than 6 major retailers and manufacturers across Europe and Australia.

• In the 2011 season, 218 Zimbabwean farmers were growing Tabasco chillies for the Elephant Pepper Company, thanks to TBTC.

• With each chilli farmer responsible for some 7 people, having a fixed source of demand, a fixed price, and cash payments every two weeks has helped the community with providing for livelihood essentials

The results • Bright Futures graduates

become independent entrepreneurs by transitioning from farm labourers to independent outgrowers which supply the main farm hub

• the fields tended by the Bright Futures entrepreneurs have had a greater yield

• Haygrove Heaven farm has been able to expand faster that anticipated

• the Bright Futures programme has taught employees critical skills - from better production methods to driving and reading

• the farm is now attracting more high quality applicants for jobs

But what does all of that mean for me?

Could setting up an ethical agent business model be a good option for you? Here are just a few tips we've thought about. You may have your own ideas about how ethical agents could be used...

Where are there

windows of opportunity to create change?

Some things to consider

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