Post on 29-Jan-2018
Small Business SEO for £350 per month
Ade Lewis@Teapot_AdeTEAPOT CREATIVE
LinkLove London Friday 15th March 2013
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SMALL BUSINESS SEO
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Design
SMALL BUSINESS SEO
Links
Usability
Social Media
Branding
Content
Local Search
Reputation
TrustPR
Page Speed
On-page Factors
Etc, Etc, Etc...
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Anything that we can do via search, social media or hustle to achieve our clients marketing goals...
SEOFriday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Anything that we can do via search, social media or hustle to achieve our clients marketing goals...
...without spamming
SEOFriday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SME - Small to Medium Enterprise
WHO ARE THE SMALL BUSINESSES ?
249 Employees
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Small Business Less Than 10 Employees
WHO ARE THE SMALL BUSINESSES ?
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Small Business Less Than 10 Employees
1Million + Small Businesses in the UK
WHO ARE THE SMALL BUSINESSES ?
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Small Business Less Than 10 Employees
1Million + Small Businesses in the UK
544,320-ish Small Business Websites
WHO ARE THE SMALL BUSINESSES ?
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Small Business Less Than 10 Employees
1Million + Small Businesses in the UK
544,320-ish Small Business Websites
Very Low Marketing Budget
WHO ARE THE SMALL BUSINESSES ?
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SEO ?
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SEOYeah Baby!
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Small Business SEO for £350 per month
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Know Your Client’s Business
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
HAVE SOME GOALS TO AIM FOR
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Make sure that these goals are more extensive than simply increasing site traffic or improving rankings
HAVE SOME GOALS TO AIM FOR
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Be Realistic
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Be RealisticFancy
a Drink?
hmmm...
...let me think
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Have a Great Website
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Have a Great Website
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
Zero Enquiries
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
10 Linking RD’s in 10 Years
Zero Enquiries
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
(3 Month’s SEO)
CID Fire and Security
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
I’m All Over It... ...Like a Fat Boy On a Cup Cake
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Use the SEOMoz On-page Optimisation Toolhttps://www.seomoz.org/cart/freetrial
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Use the SEOMoz On-page Optimisation Toolhttps://www.seomoz.org/cart/freetrial
Set-up SEOMoz Pro CampaignFix Crawl Errors/Duplicate Content Issues
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Use the SEOMoz On-page Optimisation Toolhttps://www.seomoz.org/cart/freetrial
Set-up SEOMoz Pro CampaignFix Crawl Errors/Duplicate Content Issues
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Install Mod_Pagespeed on your Apache Serverhttps://developers.google.com/speed/pagespeed/mod
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
http://kooz.ai/K9TTxw
http://kooz.ai/NETkjY
http://www.koozai.com/resources/whitepapers/
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Link out from your Blog to Local Areas
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Put Local Area in your Blog Category Name
Link out from your Blog to Local Areas
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Put Local Area in your Blog Category Name
If you have made Someone Look Good then make sure that They Know About It!
Link out from your Blog to Local Areas
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Find and Fix Orphaned Links
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Find and Fix Orphaned Links
http://www.teapotcreative.co.uk/orphaned-links
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotcreative.co.uk/orphaned-links
Domain
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotcreative.co.uk/orphaned-links
Domain
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotcreative.co.uk/orphaned-links
Back Link Data
Domain
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotcreative.co.uk/orphaned-links
Back Link Data
Domain
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotcreative.co.uk/orphaned-links
Back Link Data
Domain
URLs with Links
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotcreative.co.uk/orphaned-links
Back Link Data
Domain
URLs with Links
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotcreative.co.uk/orphaned-links
Back Link Data
Domain
URLs with Links
Error 404
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotcreative.co.uk/orphaned-links
Back Link Data
Domain
URLs with Links
Error 404
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Find and Fix Orphaned Links
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Existing Web Pages
Combine Existing Pages
Links
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Existing Web Pages
Combine Existing Pages
Combined Web PagesLinks
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Easy Links
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
1 - Find Link Prospects
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
1 - Find Link Prospects
2 - Send Them a Nice Email
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
1 - Find Link Prospects
2 - Send Them a Nice Email
3 - Send Content
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Finding Link Prospects
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Finding Link Prospects
http://www.teapotseo.co.uk/prospector-tool
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Finding Link Prospects
http://www.teapotseo.co.uk/prospector-tool
Simple Mode
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Finding Link Prospects
http://www.teapotseo.co.uk/prospector-tool
Advanced Search Query
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Finding Link Prospects
http://www.teapotseo.co.uk/prospector-tool
Guest Post Blitz
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Inbound Linking Domains
http://www.teapotseo.co.uk/prospector-tool
Scrape Results
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotseo.co.uk/prospector-tool
Inbound Linking DomainsScrape Results
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotseo.co.uk/prospector-tool
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVEhttp://www.teapotseo.co.uk/prospector-tool
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Prospector Tool
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Prospector ToolSmall Businesses
Domain Authority 30 - 60
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Prospector ToolSmall Businesses
Domain Authority 30 - 60
If You Need To Scale
Outsource
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outsourcing
http://www.mattbeswick.co.uk/outsourcing-guide
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
http://www.mattbeswick.co.uk/outsourcing-guide
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
http://www.mattbeswick.co.uk/outsourcing-guide
First NameLast NameURL of Contact FormIs The Site On Topic?Does It Have a Blog?Does The Site Look Nice?
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
http://www.mattbeswick.co.uk/outsourcing-guide
All Sites Were Double Researched
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
http://www.mattbeswick.co.uk/outsourcing-guide
All Sites Were Double Researched
24 Hours
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
http://www.mattbeswick.co.uk/outsourcing-guide
All Sites Were Double Researched
24 Hours
Total Spend $33.14
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
http://www.buzzstream.com/
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Our Goal Is To Place 5 Links
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Our Goal Is To Place 5 Links
Batches of 10 Emails
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Our Goal Is To Place 5 Links
Batches of 10 Emails
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
600 Word Post = £8.30
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
600 Word Post = £8.30
900 Word Post = £12.50
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
Quality Level 4 Stars
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
Quality Level 4 Stars
Processing Time 1 Day
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Check Through Article
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Check Through Article
Add Some Images
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
http://www.textbroker.co.uk or .com
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Check Through Article
Add Some Images
Send to Prospect
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building
Orphaned Links
Leveraging Existing Links
Easy Links
Blogger Outreach
Our Awesome Prospecting Tool
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building Info Graphics
Orphaned Links
Leveraging Existing Links
Easy Links
Blogger Outreach
Our Awesome Prospecting Tool
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building Info Graphics
Niche Directories
Orphaned Links
Leveraging Existing Links
Easy Links
Blogger Outreach !Our Awesome Prospecting Tool
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Know Your Client’s Business
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Be Realistic
Know Your Client’s Business
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Be Realistic
Define the Marketing Goals
Know Your Client’s Business
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Be an Asset To Your Client’s Business
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Educate Your Client
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Be Creative
Educate Your Client
Friday, 15 March 13
Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Be Creative
Say YES to Opportunities
Educate Your Client
Friday, 15 March 13
Small Business SEO for £350 per month
Ade Lewis@Teapot_AdeTEAPOT CREATIVE
LinkLove London Friday 15th March 2013
Friday, 15 March 13