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Enterprise Social Media Y2: enable, incentivize, reward

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Characteristic of Social Business*• ENGAGED – deeply connecting people, including customers,

employees and Partners, to be involved in productive, efficient and inspirational ways

• TRANSPARENT – removing boundaries to information, experts and assets, helping people align every action to drive business results

• NIMBLE – speeding up business with information and insight to anticipate and address evolving opportunities

*IBM Study: If You Don’t Have a Social CEO, You’re Going to be Less Competitive

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The Power of Enterprise Social in Europe*

*”How social technologies drive business success” European report

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Enterprise SocialMedia Evolution @Cisco

FY14

FY15+

FY13

FY12

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FROM VISION to EXECUTION STRUCTURE

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Know the “relationships” you want to design for

“Project-based” Ties

Reporting-basedTies

Role-based Ties

Interest-based Ties

Social Networks

Teams Communities

Processes

Corporate

Business

Units

Business

Units

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Status Quo Call to Action

COMMUNITIES: EMEAR PO, Architectures, Enablement, GTMs…

CONTENT: IWE pages, POSTs, discussions

CHALLENGE: silos, lack of consistent branding &tagging, no governance directions, “happy mess” resulting in creation of rich but un-usable content

① Create a structure

② Develop governance (& support) model

③ Communicate

④ Execute

WE ARE HERE

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Structured organizations require structured approach!

and if not…

Corporate

Business

Units

Business

Units

user experience without guidance and governance

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Discussions/Q&A Mindshare Hot topicsVoice from the top

Who we are Best practice sharing

Outside-In view

Development and enablementGUIDANCE

CONTENT!

CONTENT!

CONTENT!

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Why?

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From Vision to ExecutionDNA Change Management

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Situation…

WHY?

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Enterprise

My Activities

“Posts”

Projects

My OtherSocial Identities

My Social Feedback

+Assigned Claimed Performed Recognized+ +

“My Enterprise Identity”

Milo Schacher

JOB TITLE / ROLE

EMPLOYEE #TITLE

DEPARTMENT

My “Enterprise Identity”

CONTACY INFO

REPORTINT CHAIN

EXPERTISEINTERESTS SKILLS

My “Claimed Identity”

HOBBIES PERSONAL TAGS

EDUCATION

Identity Social

“My Enterprise Social Identity”

OHI, NEXT CISCO, BEST PLACE TO WORK, JOB ROTATION…

…and it proved to work in other companies

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Enterprise Social Media

Increase productivity across your organization

Collective and efficient decision

making and adoption

Discover “change agents”

Create brand (yours and your

team)

Find talent

Stakeholder “buzz” (i.e. needs and wants of the field)

Why should you care?

Foster innovation

Reach goals faster and more accurately

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or looking at it from a different angle…

Collaboration CommunicationDevelopment RecognitionRespect for

PeopleOrganizational

AlignmentInnovation & Excellence

Employee EngagementEmployee

Engagement

Critical Engagement Drivers

Greatest GreatestGreat Great Greater Great Great

89

83

7977 8573 89 76-2.5

-2.5

- 2 -2+7.5 +3+5 +3.5

DOES THIS LOOK FAMILIAR?

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From Vision to ExecutionPartner Relationships thru Enterprise Social

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Situation…

…so who knows most about the relationships with our Partners???