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Dodging Disaster

Erin Pressley

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About Me, NACS

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NACS Media

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It Started With a Hurricane…

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…Her Name Was Katrina

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October 2005: The NACS Show

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Monumental Feat

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Lesson Learned

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NACS Magazine

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NACS Advertising: 2006

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Needed to Evolve

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NACS Advertising: 2010

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Not So

Fast

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Yet Another Storm

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Taming the Beast

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Buy-In

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The (dreaded) Board Meeting

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The Book That Saved the Magazine

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Rethinking the Economic Engine

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Defining Great

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Building Momentum

(aka the flywheel)

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It Worked!

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Growing the Team

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Finding the Right Tools

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Perpetual Storms on Our Horizon

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Selling with Handcuffs

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Partnering with the Competition

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Circulation

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Advertising: Today

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Still No. 1

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Content: Today

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Branded Content

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Guardrails

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Future Growth

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Storms Coming

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What’s YOUR Storm?

• Divide into groups• Come up with solutions• Share with everyone

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