Socialnomics by Erik Qualman

“It’s a people driven economy, stupid.”

www.pope2you.com

2007 Most Visited Websites

yahoo

google

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msn

myspace

aol

wikipedia

mapquest

microsoft

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about

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information

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2009 Most Visited Websites

google

facebook

yahoo

youtube

myspace

msn

craigslist

wikipedia

ebay

aol

blogger

amazon

go

twitter

cnn

flickr

espn

wordpress

photobucket

comcast

Videos:

“Socialnomics: Social Media Revolution” http://www.youtube.com/watch?v=sIFYPQjYhv8

“Google SearchWiki”

http://www.youtube.com/watch?v=t8Pl1H0dIXE

“United Breaks Guitars”

http://www.youtube.com/watch?v=5YGc4zOqozo&feature=fvst

“Socialnomics: Social Media ROI” http://www.youtube.com/watch?v=ypmfs3z8esI

Videos:

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Socialnomics: Social Media Escalator © Erik Qualman

PR

SALES SALES

SERVICE

CRISIS

PRODUCT PRODUCT

RECRUIT

- Prinz Pinakatt, Interactive Manager of Europe

“United Beaks Guitars” By Dave Carroll

“United Beaks Guitars” By Dave Carroll

6,023,147 views 6,6,02023,3,141477 vvvvvvieieieieiei wswswswswws

False

Evidence

Appearing

Real

“It’s all part of a master plan…the spreadsheets and financial models dictate that suing customers and partners just makes too much sense.” – Big Music Executive

Source: Michael Arrington, TechCruch March 8, 2009

eReaders/tablets

�� 35% sales are kindle

�� New revenue streams

�� Embrace new data

�� Are libraries necessary?

� 35% sales are kindle

� New revenue streams

� Embrace new data

� Are libraries necessary?

NBC vs. ABC

�� Olympics

�� PGA

� Olympics

� PGA

OFFERS OFFERS

LANGUAGE LANGUAGE

RATINGS RATINGS

INFO

Successful Companies

�� Act more like Dale Carnegie

�� Listen > Interact > React > Sell

�� Products that deliver the best product/value win

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"Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don’t be overwhelmed by it; read Qualman’s book instead.”

- The Miami Herald

“In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.”

– Steve Kaufer, CEO, TripAdvisor