Post on 12-Jul-2015
GfK Retail and Technology The Netherlands 23 March 2011
And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…
LaurensLaurens van den Oevervan den OeverCommercial Commercial DirectorDirector GfKGfK RetailRetail and and TechnologyTechnology
GfK Retail and Technology The Netherlands 23 March 2011
GfK Retail and Technology The Netherlands 23 March 2011
Bricks Bricks onlyonly
Pure Pure PlayersPlayers
BricksBricks&&onlyonly PlayersPlayers
offlineoffline onlineonline
&&Clicks Clicks
GfK Retail and Technology The Netherlands 23 March 2011
GfK Retail and Technology The Netherlands 23 March 2011
Forecast off/online 2010-2015Binnen gemeten Non-food markten GfK
GfK Retail and Technology The Netherlands 23 March 2011
Online aandeel verdubbeld tussen jan08-dec10
GfK Retail and Technology The Netherlands 23 March 2011
offline online
Elk assortiment is multichannel…
Pakketreizen
autovakanties
Weekendje weg
wintersport
autovakanties
Cruise
Groepsrondreizen
Busreis
GfK Retail and Technology The Netherlands 23 March 2011
Online/offline aankoop wasmachines Nederland
GfK Retail and Technology The Netherlands 23 March 2011
GfK Retail and Technology The Netherlands 23 March 2011
And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…
OfflineOffline vsvs OnlineOnlineOfflineOffline vsvs OnlineOnline
GfK Retail and Technology The Netherlands 23 March 2011
GfK Retail and Technology The Netherlands 23 March 2011
4
5
6
jan 10 feb 10 mrt 10 apr 10 mei 10 jun 10 jul 10 aug 10 sep 10 okt 10 nov 10 dec 10 jan 11
Traditional Sales 14 262 1.280 2.752 1.590 1.413 1.940 3.041 3.688 4.456 5.712
Internet Sales 0 16 102 270 201 230 800 702 870 1.261 2.097
0
1
2
3
GfK Retail and Technology The Netherlands 23 March 2011
10
12
14
16
0
2
4
6
8
feb
09
mrt
09
apr
09
mei
09
jun
09
jul
09
aug
09
sep
09
okt
09
nov
09
dec
09
jan
10
feb
10
mrt
10
apr
10
mei
10
jun
10
jul
10
aug
10
sep
10
okt
10
nov
10
dec
10
jan
11
Traditional Sales 4.75 1.34 887 1.09 2.52 14.8 2.06 1.45 5.46 3.26 13.4 2.44 1.84 1.57 1.78 6.73 3.98 13.4 3.69 2.82 3.15 3.83 6.27 6.60
Internet Sales 402 380 578 1.28 913 915 500 536 708 783 1.58 1.03 928 1.68 1.34 1.66 1.49 2.83 1.32 1.71 1.44 2.03 2.69 1.76
GfK Retail and Technology The Netherlands 23 March 2011
120
140
160
180
Index omzetontwikkeling Bricks&clicks vs PureplayersNon-food markten GfK Retail and Technology ex travel
60
80
100
120
January
2010
February
2010
March
2010
April 2010 May 2010 June 2010 July 2010 August
2010
September
2010
October
2010
November
2010
December
2010
Click&Mortar Online
Pureplayers
GfK Retail and Technology The Netherlands 23 March 2011
34
10 12
60%
70%
80%
90%
100%
Omzet verhouding Bricks&clicks vs PureplayersNon-food markten GfK Retail and Technology ex travel
8784
0%
10%
20%
30%
40%
50%
60%
January 2009 - December 2009 January 2010 - December 2010
Pureplayers
Click&Mortar Online
Traditional Sales
GfK Retail and Technology The Netherlands 23 March 2011
Current participants: 1300 point of sales (online and offline)Current participants: 1300 point of sales (online and offline)
GfK Retail and Technology The Netherlands 23 March 2011
100,0%
110,0%
120,0%
Offline 09/10 Online 09/10 Offline 10/11 Online 10/11
Index omzetontwikkeling reisbureaus vs direct sellers
50,0%
60,0%
70,0%
80,0%
90,0%
53 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51
GfK Retail and Technology The Netherlands 23 March 2011
Relatie zoekgedrag Griekenland online versus boekingen offline
12000
14000
16000
18000
20000
0
2000
4000
6000
8000
10000
GfK passagiers
Zoover clicks
GfK Retail and Technology The Netherlands 23 March 2011
And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…
Toegang Toegang vsvs BezitBezit
GfK Retail and Technology The Netherlands 23 March 2011
GfK Retail and Technology The Netherlands 23 March 2011
GfK Retail and Technology The Netherlands 23 March 2011
GfK Retail and Technology The Netherlands 23 March 2011
And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…
OnlineOnline drijft drijft OfflineOffline
((fashionfashion MEP case)MEP case)
GfK Retail and Technology The Netherlands 23 March 2011
GfK Retail and Technology The Netherlands 23 March 2011
And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…
Innovatie opent Innovatie opent distributiedistributiedistributiedistributie
GfK Retail and Technology The Netherlands 23 March 2011
Thuiswinkel leden: verwachting via andere kanalen producten/diensten te verkopen
Basis = n=55Vr: In welke mate verwacht u in 2011 ook via mobiel en applicaties en widgets te gaan verkopen?
GfK Retail and Technology The Netherlands 23 March 2011
Opmars smartphones: 75% aandeel per verkocht toestel
GfK Retail and Technology The Netherlands 23 March 2011
3
4
Th
ou
san
ds
0
1
2
Jaar 1 Jaar 2 Jaar 3 Jaar 4 Jaar 5
GfK Retail and Technology The Netherlands 23 March 2011
40%
60%
80%
100%
120%
140%
160%
M18-24
V18-24
M25-34
V25-342+ hh
met kleine kinderen
oudere kinderen
Tablet Tablet bezitbezit vs vs aanschafplannenaanschafplannenmaartmaart 20112011
0%
20%
40%
M35-49
V35-49
M50+
V50+inkomen laag
inkomen midden
inkomen hoog
1 persoons hh
bezit
aanschafplan
Bron: Intomart GfK
GfK Retail and Technology The Netherlands 23 March 2011
OpmarsOpmars Web TV in 2011Web TV in 2011
1.870.000(+5,7%)
1.926.000(+3%)
1.865.000(-3,2%)
1.845.000(-1%)
150.000420.000
885.000
1.720.000
1.506.000
980.000
620.000
1.225.000
2009 2010 FC 2011 FC 2012
GfK Retail and Technology The Netherlands 23 March 2011
WEB TV Huishoud Penetratie Forecast 2009 t/m 2013
60%
80%
100%
WEB TV
2%
8%
20%
36%
56%
0%
20%
40%
60%
2009 2010 FC 2011 FC 2012 FC 2013
GfK Retail and Technology The Netherlands 23 March 2011
Bedankt voor uw Bedankt voor uw aandacht!aandacht!aandacht!aandacht!