Post on 15-May-2015
description
1
Meeting Expectations: Attracting the Right Talent For Your Company Culture
ERE November 10, 2010
Meeting Expectations: Attracting the Right Talent For Your Company Culture
ERE, Randy Goldberg, 11/10/2010 2
• Communicating our people brand • Our Culture • Mission Goals and Values
• The Candidate Experience • Career Site • Social Networking • Feedback
71% join an organization based on the talent brand. 75% base their decision to stay with an organization on the talent brand. Human Capital Institute
ERE, Randy Goldberg, 11/10/2010 3
ERE, Randy Goldberg, 11/10/2010 4
“Your brand is what people say about you when you've left the room.”
- Larry Ellison, CEO Oracle
AT HYATT, HOSPITALITY ISNN’T JUST A BUSINESS; IT’S A CALLING.
It’s a calling evidenced in the thousands of decisions and interactions made everyday
by passionate employees throughout our company. Because hospitality is the core
of who we are, it extendeds well beyond our guests. Our unique brand of authentic
hospitality is also experienced by our employees.
We do this by infusing every facet of the
Hyatt employee experience with the same degree of hospitality that we show our
guests.
5
Mirroring the Guest Experience
The Hyatt People Brand 6
Introduc*on Welcome Working Together Growing Thank You
Reserva*on Check-‐In Interac*ons Loyalty Thank You
Guest Experience
Employee Experience
Expose candidates and employees to our culture of Authentic hospitality.
Connec&ng our brand to the recrui&ng process.
External Touch Points: The first time a candidate comes into contact with your brand. Career Site, Search, Social Networks, Ads, Customer etc.
Applica&on Process: From Applying on-‐line to interviewing in person. How are you communica*ng?
ERE, Randy Goldberg, 11/10/2010 7
External Touch Points Can they find your jobs?
8 ERE, Randy Goldberg, 11/10/2010
ERE, Randy Goldberg, 11/10/2010 9
ERE, Randy Goldberg, 11/10/2010 10
ERE, Randy Goldberg, 11/10/2010 11
Your Career Site
External Touch Points
ERE, Randy Goldberg, 11/10/2010 12
13 ERE, Randy Goldberg, 11/10/2010
14 ERE, Randy Goldberg, 11/10/2010
15 ERE, Randy Goldberg, 11/10/2010
16 ERE, Randy Goldberg, 11/10/2010
ERE, Randy Goldberg, 11/10/2010 17
Average 4,000 visits per week
Social Networking
External Touch Points
ERE, Randy Goldberg, 11/10/2010 18
ERE, Randy Goldberg, 11/10/2010
Authentic
Marketing
19
ERE, Randy Goldberg, 11/10/2010 20
Average user spends 421 minutes on Facebook per month, which amounts to more than 14 minutes per day.
ERE, Randy Goldberg, 11/10/2010 21
ERE, Randy Goldberg, 11/10/2010 22
ERE, Randy Goldberg, 11/10/2010 23
ERE, Randy Goldberg, 11/10/2010 24
ERE, Randy Goldberg, 11/10/2010 25
ERE, Randy Goldberg, 11/10/2010 26
YouTube Video Search
ERE, Randy Goldberg, 11/10/2010 27
ERE, Randy Goldberg, 11/10/2010 28
ERE, Randy Goldberg, 11/10/2010 29
Application Process Communication
ERE, Randy Goldberg, 11/10/2010 30
Are these your candidates?
ERE, Randy Goldberg, 11/10/2010 31
ERE, Randy Goldberg, 11/10/2010 33
Company Culture
Embedded Candidate Experience
Career Site
Ability to find jobs
Accessibility – Mobile
Applica*on Process
App. Status/Comm.
Interview Style
Assessments
What do I do now?
ERE, Randy Goldberg, 11/10/2010 34
Test your own recruiting process
• Does your recruiting process support your brand?
• Do you survey your new hires on their experience?
• How quickly does your company get back to candidates?
• Is your company utilizing Social Networking or mobile?
ERE, Randy Goldberg, 11/10/2010 35
36 ERE, Randy Goldberg, 11/10/2010
Questions
How to contact me? Text the word “rgoldberg” to 50500
ERE, Randy Goldberg, 11/10/2010 37