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Social innovation 2011Follow the consumer! Vincent@Everts.net

+31647180864@vincente

Slideshare.net/vincente

Thursday, December 1, 2011

mailto:Vincent@Everts.net

• Einstein?

Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

Nadelen!

Olie de toekomst?

Vincent Everts?

Innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil

Tudou.com earlier then YouTube

Social Media

2.0

• Mijn Tools

Videoblogger

Talk to Me!

• kassa

•

Power of online Video

YouTube uploadsper minuut

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II

2 miljard video’s per dag

33 uur video upload per minuut

Bezoekers 15 minuten per dag

2de zoekmachine wereldwijd

In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden

1 miljard abonneesThursday, December 1, 2011

3 miljoen leden gebruikenauto-share om video’s te delen

1 Tweet levert 7 bezoekers

Video consumptie per dag:Facebook: 46.2 jaarMySpace: 5.6 jaarOrkut: 12.7 jaarHi5: 1.2 jaar

Multi screen

Gebruiksverdeling

bron: twist 2011Thursday, December 1, 2011

iPhone 4

Make your own company TV Channel

www.yubby.comThursday, December 1, 2011

Automatisch zoekenop 30 video netwerken

www.yubby.com

Eerste week:2.000 ingezonden video’s300.000 unieke kijkers

Future of TV?

internet connected TV

2010: 425.0002011: 820.0002013: 60%

bron: GfKThursday, December 1, 2011

• Geen verschil tussen passieve of actieve 3D brillen

• Na 8 kijkuren / 5 dagen lang geen negatieve effecten op gezondheid

0%

30%

60%

90%

KijkplezierPresence

Reclame retentieKoop intentie

Reclame liking

+5%

+27%

+15%

+34%

+17%

ESPN 3D World Cup bevindingen

Kijkplezier Aanwezigheid Reclameaandacht

Koopintentie

Reclamegenot

2D 3Dbron: Engadget HD

News

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

7

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 2,00 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 2,50 pp/ph

Comscore: CPA/CPC You are not rewarded for what you do

85% never clicks on anything during the month3% does 80% of the clicks

80% increase in visiting websites within 2 month100% increase in search

17% increase in offline sales27% increase in online sales

• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

1991Thursday, December 1, 2011

1994

2001

9200 Nokia

2005

Andy Rubin

Developers

83

Why callvia computer?

It’spersonal!

“Microsoft has always had the ability to take really great technology and ruin it”

MS Paid $6bn for online advertising company aQuantive in 2007

$40B for Tmobile USA

668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?

100

Vision 2020enterprise mobility

§

109

Tablet market in 2014

110

111

112

SonicView

12

IMPACT ON BUSINESS

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67

Dell notebooks

17

tekst

E-commerce worldwide

2010: !500B

+15%

bron: forrester

Web influenced: !3000BThursday, December 1, 2011

Online bestedingen

2010: 9 miljard euro

2009: 7,3 miljard euro

bron: thuiswinkel.org

Web-influenced 48 miljard

ProductinformatieSocial toolsThursday, December 1, 2011

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

135

Negroponte

136

Are books going away?

137

138

139

140

beta

Who talks

Blogs demografie

Bron: Technorati 2008Thursday, December 1, 2011

Free

Professional

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

RSSThursday, December 1, 2011

RSS Readers

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking

“What are you doing in 140 characters”

The world is obsessed with Facebook

Internet is pain!

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationRevisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

Get feedback

Web 2.0 Trend:Co-Creation

49

Social Media

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

http://www.vincente.nl

http://www.yubby.com

mailto:vincent@everts.net

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Transcript of Erasmus college-mba

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