Effective Public

Communication

JC‟s Pancakes

BACKGROUND HISTORY

INSPIRATION 4 friends get inspiration & ideas from Kedah.

Penang people love to eat

pancakes They get the recipe from Penang.

The name „JC‟ is one of the founder of this

restaurant.

THE1ST FOOD STORE Opening in Citta Mall, Petaling Jaya.

THE SHOP WENT

BRANKRUPT Reason:

•No enough traffic among the shopping mall

•No customers come to buy pancakes

•No income

•No money to pay for staff

•No money to sustain

THE RELOCATION TO TU MOVED TO TAYLOR‟S UNIVERSITY.

COMPETITORS

NEW COMPANY NEW

PRODUCT •JC‟s Pancakes is a new company.

•People don‟t know about the new product.

•People reject to try the new food

BUY “BRAND” NOT FOOD •PEOPLE EAT FOOD BASED ON BRAND.

•MCDONALD‟S, KFC, STARBUCKS, A&W.

THE

COMPETITOR

S

PANCAKES COMPETITORS •Some company selling pancakes too caused the

competition of JC‟s Pancakes.

•Example: Hot & Roll, Pancakes House

OBSTACLES &

CHALLENGES

KNOW AS SNACK •Pancake is a new market

•90% of the customers are students.

•Students not willing to take pancakes as their

proper meal

•Didn‟t give fullness.

TRAFFIC & PEOPLE •Hard to get a good and convenient location.

•Hard to get back the same customers.

THE WORKERS •Having problems to employ employees.

•Limited man power to do work.

•Hard to trust the employees.

NATURE OF BUSINESS

PANCAKES •Sell pancakes as the main food & nasi lemak as

sub choice.

•Pancakes divide into heavy and light pancakes.

•Sell nasi lemak to support income.

LIGHT PANCAKES AS SNACK HEAVY PANCAKES AS MEAL

STRATEGIES •Having promotion: breakfast set A & breakfast

set B

•Have a set called Nasi Ayam Penyet.

•However not selling as it replacing the places of

selling pancakes.

FUTURE PLAN

FRANCHISED •Opening 2 franchises soon in May in KLIA 2.

•To earn extra income from franchise.

YUMMY YUMMY DUCK

Background

-Started in 1980.

-Raise, cook and export ducks to Singapore.

Analysis

Competitors

-Not much competition

-Earn what you deserve

Obstacles/Challenges

-Duck selling business is somewhat small.

-Stick to what they were doing and be always passionate about it.

-Duck market isn‟t actually high in demand.

-Sells well during festive seasons, especially Chinese new year.

Nature of Business

-Goes to the slaughter house to inspect the quality of the ducks at 5 a.m.

-Inspects the management of the ducks at the farm as well.

-If the business at the restaurant doesn‟t sell well, they focus sales at a local market.

Strategy

-No holidays because that‟s when the business is at it‟s peak.

-Research and hard work.

-Listen to suggestions from customers or friends.

-Provide a simple dish.

-Have the customers feel like they‟re having home cooked food

Recommendation

Future plan(s)

-Have his daughter take over the business.

The goal

-Retire and let daughter take over the place.

-Business should do in hard work but not

laziness.

Advice to the future

generation

-Carry on the business and entrust the business

-Responsible to maintain the health of customer

-Always provide clean and healthy food for customer