ENVIRONMENTAL DESIGNCHARLES DUVAL / PROJECT 3 / 6/16/2014

Background: Bang & Olufsen was founded in 1925 in Struer, a small town in the north western part of Denmark, by two enterprising young engineers, Peter Bang and Svend Olufsen. They created the business that was to become an international design icon and a global symbol of audio-visual excellence

Concept:Create a temporary space for Bang & Olufsen that captivates curiosity through a vibrant and dynamic architectual space, along with an interactive sculpture.

Media: The design will consist of high fidelity concept ar t forthe temporary space and various signage , graphic language, and an interactive sculpture.

Obstacles: Maintaining design language throughout the wayfinding and the overall environment design and concept for the interactive sculpture installation. .

Key Benefits: This unique experience will allow Bang & Olufsen the ability to express their design philosophy through a media like never before. This will also demonstrate their ar tistic view, and cultural value to the world and how they arethe leaders within this industr y of sound.

Tone: Unique , Interactive, Visual, Dynamic

Deliverable:

One - Wayfinding System : Icons, Signage, Booths

One - Light Installation Sculpture Concept

BRIEF

Since 1925, Bang & Olufsen has been synonymous with the ar t of acoustic perfection. To this day our craftsmen

still calibrate and tune every loudspeaker model by hand .

HISTORYHISTORY

In March 1978 Bang & Olufsen and then-head designer Jacob Jensen opened a special exhibit at New York's Museum of Modern Art, only the third time in the museum's history that a company's products were given their very own exhibition.

Today, fif teen Bang & Olufsen products are part of its permanent design collections. Striking examples that embody the museum's strict criteria for both quality and historical significance. Designs, in fact, that helped shape the twentieth century. .

MoMA

PassionWe bring passion to everything we do. Our passion is what creates the magic our customers experience whenever they interact with Bang & Olufsen.

PrideWe are proud of creating experiences that break barriers and set new standards of performance. By taking pride in everything we do, we ensure that we continue to bring our customers magical experiences.

PersistenceWe are persistent in our dedication to excellence and our commitment to build a healthy and sustainable business. We do this by leveraging focus and resolve to turn our raw ambition into truly magical experiences for our customers.

Values

INSPIRATION / CONCEPT

Wayfinding / Interactive Architecture

Vodafone stand at the CeBIT computer fair. This includes the interior architecture and integrated light sculpture. All areas of the stand are connected through the monumental network-like light installation composed of 450 static and 250 Kinetic Lights elements. This unexpected light experience makes the Vodafone stand a particular adventure into the world of telecommunications.

Inspiration

VODAFONE

Inspiration

WHITEvoids interactive laser light installation FLUIDIC Sculpture in Motion for Hyundai was awarded as “Best of Best” in the Architecture Section at the 2013 ICONIC Awards. Further Awards include the Red Dot Communication Design Award 2013, the German Design Award 2014 and the Scenography Award DER RAUM..

Inspiration

FLUIDIC

120 KINETIC LIGHTS single ROD LIGHTS were used to create a dynamic swoosh encompassing the DELL trade fair stand at CeBIT trade fair 2013 in Hanover. Like a corona of light the installation was accentuating DELLS stand from afar..

DELL

Inspiration

Wayfinding / Interactive Architecture

Mood

Ideation

Brainstorming multiple concepts fo multiple structures, design elementsand loose ideas for the light installation.

INFORMATION

SERVICES 11 12

01

SOUND

MENS

MEANINGFUL INNOVATIONS

A lot of the wayfinding will be rather minimal and rely heavily on ambient lighting,and other super graphics . There will also be a path way of some sort, and a mapto allow easy navigation.

WOMANS

Rough Idea

Design Language : This pattern will be the central design element used on multiple surfaces,and signage. It represents how sound travels around the physical world. Surface Design / Forms :

The overall space will contain dynamic structure to align with B&0’s design philosophy, staying true to black and white for most of the color language, and enriched and magical environment.

Design Language

Modeling Structure : To make a the concept clear, and the projectbelievable, using 3d software such as Cinema 4Dwill help bring the idea to life.

The image is displaying a early version of the design.

DESIGN PHASE

SCULPTURE / CONCEPT

Interactive Sculpture

The core of this temporary space is to have aninteractive 3d sculpture. The sculpture is highlyinspired by quadric diffusion shapes, and the laboratory over at Bang & Olufsen’s. They use a special roomcalled The Cube to test all of their products. Makingsure the sound is perfect without distortion,

The main design aesthetic I wanted the sculptureto contain is a rigged quadric structure, but slightlyabstracted. Then mapped with a projector to createa highly visual responsive surface over the entire sculpture.

Interactive Sculpture

In order to have any kind of interactive ability , we haveto use 3d mapping software to map the shape, then calibrate thesensor from mouse events to the kinnects motion detection.

We can then use Unity 3D game developing softwareto make shapes do different things when you touch, or get near the sculpture.

FINAL DESIGN / HI-FI