Post on 30-May-2018
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ENTREPRENEURSHIPENTREPRENEURSHIP
Emerging OpportunitiesEme
rging Opportunities& Challenges& Challe
nges
DR. M. A. ZAHIRCHAIRMAN,
SYNETIC BUSINESS SCHOOL,LUDHIANA
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ENTREPRENEURSHIPENTREPRENEURSHIP
ENTREPRENEURSHIP AND SELFENTREPRENEURSHIP AND SELFEMPLOYMENTEMPLOYMENT
VERY IMPORTANT : INDIAS ADVANTAGEVERY IMPORTANT : INDIAS ADVANTAGE
Industrialization, Economic DevelopmentIndustrialization, Economic Developmentand Entrepreneurship go togetherand Entrepreneurship go together
TO BE DISCUSSED INTO BE DISCUSSED IN RIGHT PERSPECTIVERIGHT PERSPECTIVE
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INDIAS SOCIO-ECONOMICINDIAS SOCIO-ECONOMIC
SCENARIO: 4 ASPECTSSCENARIO: 4 ASPECTS GROWTH:GROWTH: 7-9% (5.5% on an average for next7-9% (5.5% on an average for next
4 decades..)4 decades..)
FULL EMPLOYMENT:FULL EMPLOYMENT: Quite a large numberQuite a large numberthrough SELF-EMPLOYMENT andthrough SELF-EMPLOYMENT andEntrepreneurship throughout the value chain:Entrepreneurship throughout the value chain:Suppliers, Logistics, Distribution, Trading,Suppliers, Logistics, Distribution, Trading,ServicesServices
RISING MIDDLE CLASS: With disposable incomeRISING MIDDLE CLASS: With disposable income New Needs, New demands, New Markets.. New Needs, New demands, New Markets..
DEMOGRAPHIC FEATURES (POPULATION):DEMOGRAPHIC FEATURES (POPULATION):
70% 35 years or less. Required : Education &70% 35 years or less. Required : Education &Skill Develo mentsSkill Develo ments
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ENTREPRENEURSHIP &ENTREPRENEURSHIP &
BUSINESS DEVELOPMENTBUSINESS DEVELOPMENT
THERE ARE 5 ASPECTS:THERE ARE 5 ASPECTS: RISK:RISK:There is no such thing as risk lessThere is no such thing as risk less
strategy or business.strategy or business.RISK RETURNSAchievementRISK RETURNSAchievementMotivationMotivation
CAPITAL :CAPITAL :FINANCE SIZE OFFINANCE SIZE OFOPERATIONS.OPERATIONS.
TECHNOLOGY :TECHNOLOGY :LatestLatest OROR AppropriateAppropriate
SMEs & ENTREPRENEURSHIP GOTOGETHER
Conti
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ENTREPRENEURSHIP &ENTREPRENEURSHIP &
BUSINESS DEVELOPMENT:BUSINESS DEVELOPMENT:
4.4. MANAGEMENT:MANAGEMENT: Planning & ControlPlanning & Control CostCost
Product DevelopmentProduct Development
MarketingMarketing Working Capital Management.Working Capital Management.
Conti
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ENTREPRENEURSHIP & BUSINESS DEVELOPMENTENTREPRENEURSHIP & BUSINESS DEVELOPMENT
Entrepreneurship is essentially a creativeactivity .Joseph A.Schumpeter
Something New & Different [ResearchSomething New & Different [Research
& Development]& Development]
Recombination; New LinkagesRecombination; New Linkages
Examples: Condensed Milk, Neva Quilt,Examples: Condensed Milk, Neva Quilt,
Nirma, Noodles (Maggi), SachetNirma, Noodles (Maggi), Sachet
(Affordability)(Affordability)
5.5. INNOVATION : An IdeaINNOVATION : An IdeaEconomyEconomy
Conti
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GROWTH VECTORGROWTH VECTOR
DIRECTION OF GROWTHDIRECTION OF GROWTH
::1.1.Market PenetrationMarket Penetration
2.2.Product DevelopmentProduct Development3.3.Market DevelopmentMarket Development
4.4.
DiversificationDiversificationConcentric Conglomerate
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BLUE OCEAN STRATEGYBLUE OCEAN STRATEGY
[W. ChanKim & Renee Mauborgne][W. ChanKim & Renee Mauborgne]
New Emerging Segments/ NeedsNew Emerging Segments/ Needs Niche Market :Niche Market : High End/ Low EndHigh End/ Low End
Bottom of the Pyramid Bottom of the Pyramid
OpportunitiesOpportunities
Outsourcing: Leveraging BrandOutsourcing: Leveraging Brand
EquityEquity
OEM AncilliarisationOEM Ancilliarisation
.Creating Uncontested Market Space and Makingthe Competition Irrelevant: - Eg. NANO CAR
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ENTREPRENEURSHIPENTREPRENEURSHIP
&&FAMILY BUSINESSFAMILY BUSINESS
Family ValuesFamily Values
ProfessionalisationProfessionalisation
Succession PlanningSuccession Planning
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