Swimming among the sharks – Infobase way of EntrepreneurshipLessons from the biology

EmployeesAround 150

Foundation1998

HQRio de Janeiro Operations

Offices

Geographic Coverage

Some Facts•Top 50 System Integrator in Brazil• Top 50 IT Company in Brazil• Xerox – Biggest ECM partner in Brazil• Xerox – Software factory for more than 100 projects• Accenture – More than 100.000 consulting hours

Parcerias

Awards

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

Netpartner, our web agency, was listed among the top 50 coolest digital agencies in Brazil

#1 - Entrepreneurs follow their instincts

41% did’t have even a business plan

26% have just a draft

5% did rudimentary financial projections

72% started but did not finished their BPs because they decided to start making things happen

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

Forbes new big companies:

#2 – More knowledge means better instincts

At Infobase:30% have some kind of technical certification85% have BSCs92% speak english30% are MSCs or have a post-graduation course

Logic issue: if we sell what we know, we worth more if we know more!

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

#3 – Knowledge without action is wasting

A bad idea well executed is better than a great idea on the paper!

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

#4 – The big guys do not live alone

In Brazil, SMBs are responsible for around 20% of GPP

In countries like England and USA this number is around 30%

USA GPP is almost 5 times bigger than Brazilian GPP(~ 3tri X ~ 15tri)

So, American SMBs produce almost the same richness than ALL Brazilian companies

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

#5 – Behavior of big guys, agility of small ones

Contractual flexibility

Technical specialization

Velocity

Close to decision board

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

Infobase advantages for big companies (partners and customers)

#6 – Differentiation is fundamental

At Infobase:EMC abilities – important to Xerox partnershipQuest Software – biggest partner for Application and Database Management projects in BrazilNetpartner (our web agency) – usability and intranet projectsOmniture – biggest analytics solution in the world. On IT company in Brazil with this skill

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

#7 – Leadership must be shared

At Infobase:Self management teamsGroup and individual goalsExchange between teams and projects

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

#8 – The new ones need protection

At Infobase:MentoringVariable compensation plan since internshipManagement Capabilities Development Program

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

#9 – Without adapting, you die

A world of specialists but…specialities change!

At Infobase:BootcampsCourses and events outside Brazil

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

#10 – Nothing is as hard as it seems to be!

Incubators

Risk capital

Financial institutions

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

Friends, Family and Fools

A lot of work!!!

#11 – Axiom of stomach and brain

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

The entrepreneur must have stomach to take risks

Too close = ConservativeDoesn’t work. Must take risks

Too far = PrecipitateDoesn’t work. Must choose the right paths

#12 – Axiom of heart and brain

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

The entrepreneur must have the heart inside the company.

Too close = BlindDoesn’t work. Must have critical vision

Too far = IndifferentDoesn’t work. Must get involved to convince people

#13 – Let everybody help to build (meet our new ventures)

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase

THANKS!!!

www.infobase.com.br | andre@infobase.com.br | twitter.com/AndreInfobase