ENTREPRENEURSHIP AND

INNOVATIONClass 1 – Introductions, formalities, and a quick overview

Javier A. Rodríguez-Camacho, Ph.D.

Pontificia Universidad Javeriana in Bogotá, II-2020

The 5 Ws

Javier A. Rodríguez-Camacho, Ph.D.

Mondays, 6:00 pm to 9:00 pm

Online: http://tiny.cc/ent2020vc

Monitora: María José Ramos (ramosmaria@javeriana.edu.co)

rojavier@javeriana.edu.co

http://jrodriguez6.weebly.com/teaching.html

What do you know about this course?

Why did you take it?

The course in a nutshell

A 12-week venture-creation simulation.

Find or create a business opportunity,

Generate and deliver value,

Capture it through a start-up type organization.

The only way to learn about entrepreneurship is being an

entrepreneur.

Entrepreneurship is only possible in teams.

You really have to want it.

The course in a nutshell

You must form a team (exactly 4 members)

Develop an entrepreneurship project to be assessed in different

stages

Three presentations (pitching sessions + document)

The Learning Plan

You will have support from several experts, outside of the class

Finance, Marketing, Pitching skills, etc.

Past experiences with online education?

Advice?

Some things we need to make this work

Engage with the group during class time.

Active, experiential learning.

Keep your camera on at all times.

At least during primer corte (except for breaks)

Be here on time and try not to skip any session.

Please keep a 30 minute block open to meet me during

the week.

Every week from primer corte onwards.

Housekeeping

Please complete the Cambridge Business English Test

before midnight today.

https://www.cambridgeenglish.org/test-your-english/business/

Upload the reflections on how you are coping with the

pandemic and how businesses are facing these challenges.

Reach me out if you have questions or concerns.

This is an entrepreneurship class

Make a new/crazy idea a reality

This is an innovation class

You have to think outside the box

How will we achieve that?

The Formalities

The Programhttps://jrodriguez6.weebly.com/uploads/

6/1/5/6/61560535/programa_actualizado

_emprendimineto_e_innovacion_en_model

os_de_negocio_2020.pdf

Evaluation activities

Final project to be developed in groups (60%)

Two preliminary evaluations (15%, 20% each)

Demo day / Feria de emprendimiento (25%)

Assignments and class activities (25%)

Individual and team work, reading controls, homeworks, etc. (15%)

Presentations, participation in general, volunteering (10%)

Mentorships (10%)

Attending the mentorship meetings and implementing the suggestions.

Written exam (5%)

A final evaluation, self-reflection (5%)

What makes this entrepreneurship

program unique?

Mercadeo

Finanzas

Tecnología

Comunicación

Imagen y ProtocoloEscritura

Creatividad y Diseño

Sostenibilidad

Legal

Some Important Dates

14/08 : Deadline for team formation

24/08 : Deadline for initial ideas presentation

07/09 : First Presentation (Primera Entrega)

02/11 : Second Presentation (Segunda Entrega)

18/11 : Feria del Emprendimiento (Wed.)

21/11 : Third Presentation (If the group did not make it to Feria)

23/11 : Final Exam

Puentes festivos are a thing

We have four holidays:

17/08, 12/10, 02/11, 16/11

We will re-schedule:

Other alternatives: One-on-one meetings, Asynchronous,

Flipped classroom

Let’s have a small taste of how

that will go!

• On your phone or computer log

on to: play.seppo.io

• Select player and enter the

following code: 18144G

• Follow the instructions to

complete the game.

• You have 10 minutes to

complete the whole game.

• This is a diagnose activity and

will be graded.

• Good luck!

Why did we do this?

What is entrepreneurship?What is innovation?

Making sure we speak the

same language

Basic concepts and definitions.

Entrepreneurship

Entrepreneurship

“A management and leadership style that involves

pursuing opportunity without regard to the resources

currently controlled.”

(Adapted from Stanford University’s Technology Entrepreneurship course, 2015)

A process.

Involves leadership, creativity, risk, a vision.

Obtaining, generating, managing some resources

Does not necessarily imply creating a new organization.

Entrepreneurship

“A management and leadership style that involves

pursuing opportunity without regard to the resources

currently controlled.”

(Adapted from Stanford University’s Technology Entrepreneurship course, 2015)

A process.

Involves leadership, creativity, risk, a vision.

Obtaining, generating, managing some resources

Does not necessarily imply creating a new organization.

Innovation

Creating something new

Improving the existing solutions

Creating value for someone

Radically changing the world

Thinking outside the box

Solving a problem

All of the above

Innovation

The process of translating an idea into a good or service

which creates value for some customers in an

economically sustainable way.

Replicable in a viable way

A market

Differentiation

A need or expectation -> Better than existing solutions -> Willing

to pay

Not just new for the sake of being new.

Evolutionary

innovation

Radical

innovation

Innovation in businesses

Revolutionary changes

New ways to

understand and

address the problems

of the world.

Evolutionary processes

Cheaper,

Faster,

Better…

Innovation in businesses arises from

Two forms of generating value.

Homework 1

Individually describe any business you know or own

Try to focus on its model:

What does it do?

How?

Why?

For whom?

You will submit the description by email before the classstarts

Be ready to present and discuss your homework.

Classwork 2

Join one of the channels

You have been randomized, check your email for the notification.

You have 15 minutes to discuss:

How are businesses coping with the COVID-19 pandemic?

Is it a good moment to become an entrepreneur now? Yes? No? Why?

COVID-19 pandemic, challenge, pitfall or opportunity?

Choose a representative for the group.

Submit your team conclussions (bullet points) via email (rojavier@javeriana.edu.co), write all the names.

When we return to the main channel, that person will present the team’sconclussions.

Step 1

Come up with at least five entrepreneurial ideas

Individually prepare a card for each, indicating

A description of the idea in few words

An explanation of why you think it is an opportunity

If you solve a problem or generate value for someone, explain what,

whose and how.

You will submit the cards at the beginning of the class.

Make sure you bring them, we will use them for a class activity.

You have two homeworks

Slide 34 is your “theoretical homework”

Slide 37 (Step 1) is your “practical homework”

Submit them via email before next Monday (10/08), keep an

eye on your email.

Both are individual

Form a group and come up with ideas!

Thanks for your attention!Don’t forget the homework and see you next class.