Post on 17-Jan-2016
Entertainment Marketing
Chapter 1—Lesson 1.3
Entertainment for Sale
People have a limited amount of leisure time and money.
The purpose of entertainment is how people are influenced to choose to use their time and money.
Entertainment can be used to sell products and it can be a product as well.
What Exactly is Entertainment?
Whatever people are willing to spend their money and spare time viewing, rather than participating in.
What is Entertainment?
Can include: Sports Dance Art
Can be: Viewed in person Recorded (TV/DVD’s) Listened to (CD’s/Radio)
Sports vs. Entertainment
Sports are games of athletic skill. Entertainment can be movies, theater,
the circus, or summer softball. Sometimes a matter of opinion
Professional Wrestling??
Modern Entertainment Marketing Louis Le Prince made the first moving
pictures in Britain in 1888. The Jazz Singer was the first movie with
sound in the US in 1927. Mickey Mouse arrived in 1928. 1938 came Snow White and the Seven
Dwarfs—the first full-length animated film.
Disneyland opened in CA in 1955.
Change Accelerated
Technology took over and now marketing is seen everywhere! Television Radio Internet Public Buses Billboards Sports Stadiums
Marketing in the Living Room
At the end of WW2—9 TV stations and fewer than 7,000 working TV sets existed in the US.
October 1945, more than 25,000 people came to Gimbel’s Dept. store in Philadelphia to watch the first demo of TV.
Television’s Increasing Influence
The pricing of time for TV advertisements was quickly tied to the number of viewers the programming attracted.
The 9 TV stations of 1945 grew to 98 by 1949.
In 1996, there were 223 million TV sets with many homes having at least two.
Advertisers spend $42.5 billion on TV advertising in 1996.