Post on 12-Jan-2015
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Enriching the Aviation Week Intelligence Network
October 19, 2010
Mike LavittDirector, Editorial & Online Production
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How Aviation Week Used To Present Its Brands
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AWIN: Paid Premium Content In 2010
• Brands are still important
• Market-focused Channels are vital
• The real value is how we integrate and link content
• Helping our customers find the information they need
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Content Agility & Digital Transformation
Text Mining is one of the core technologies in Aviation Week’s digital transformation strategy
Content enrichment is used to enhance content agility across McGraw-Hill’s Information & Media segment
• Reducing manual tagging and categorization
• Increasing efficiency and consistency
• Linking domain specific content
• Mining semi-structured and un-structured content
• Increasing website stickiness and customer retention
• Improving navigation and information discovery with deeper meta data
• Enabling topic pages and providing richer customer experiences.
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How We Use TEMIS To Enrich AWIN Content
Entities are classified in two broad classes:
• Organizations
• Programs
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Organization Links Go To Database Listings
World Aerospace Database
• 21,000 organizations
• 69,000 personnel
• 150,000 products and services
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Program Links Go To Program Profile Pages
F-35 Joint Strike Fighter Program:
• 2,900+ Articles
• 300+ Suppliers
• System Specifications
Coming In 2011:
• Fleet Listings
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How We Did It On AWIN
• Luxid® Information Analytics can tell you what organizations are mentioned most frequently.
• Set reasonable expectations
• Leveraged two internal resources and TEMIS expert to build Skill Cartridge™
• Need adequate resourcing to build rules using regular expressions and variants
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What’s Next?
• Develop taxonomies that will build greater value
• Mine our own content to find and update organizational data
• Add more people to database and make them easier to find
• Use Luxid® to expand on the 60 aircraft/engine programs we now track
• Your ideas …
Credit: MARK GREENBERG/VIRGIN GALACTIC
Thank you.
Michael O. LavittDirector, Editorial & Online ProductionAviation Week2 Penn PlazaNew York, NY 10011(212) 904-6782mlavitt@aviationweek.com