Powered by (C) J.W. Alphenaar

Power of the Crowd

Crowd movement Crowd funding en Crowdsourcing

Including 10 tips

for successful

crowdsourcing

J.W. Alphenaar• Public speaker

• Blogger and writer

• Trendwatcher

• Creator of first crowdsourced movie ever in 2009

• Winner of the co-creation award 2010

The crowd turns the world upside down and is unstoppable

for many reasons

That’s cool

Sometimes there’s no other way

We want it now!

It’s proven

Because we can!

We have direct acces to 1 billion people

People want to make a difference

Hard times for start ups?

It all starts with an idea

To make ideas happen

• Time

• Planning

• Expertise

• Money

You need

You may have some money

You need big money

The place to be?

I don’t get it Who wants that?

You’re not the classical type of

entrepreneurNo market research?

I’m just an intern

You’re not the only one with a business plan

If you can’t show solid results and estimates

Their vault won’t open for you

Getting investment from a bank is like gambling

Rich uncle? We would love to help you out!

But our savings are all gone by wrong

investments But we do believe in you. Really!

Oh this will never work. boohoohoo

Don’t give up!

So start crowd funding!

When enough people believe in your idea

Some cool cases and examples

I’m sorry. There are no cases in this public presentation. Ask me if you want them.

When people cherish your idea

They’re willing to help you!

F**k the banks?!

A warning for the big players?

We don’t need your

money!

What will be the future role of the bank?

Crowdsourcing

To make ideas happen

• Time

• Planning

• Expertise

• Money

You need

You can’t do everything alone and

you don’t have to!

Use the crowd

• Time

• Expertise

For

10 tips for successful crowdsourcing

On february 21st 2010, I published the 10 tips for successful crowdsourcing on SlideShare. !These tips we used by several international crowdsourcing projects. !Here you will find the revised version

1 Define your crowd

Is  the  crowd  a  specific  group  or  everybody?  Which  Social  Networks  would  work  best  for  your  crowd?  Where  can  you  find  your  crowd?  Look  for  your  crowd  in  specific  groups  on  LinkedIn,  Facebook,  etc...  How  can  you  best  reach  the  crowd?  

2 Be sound and clear

Make  your  call  to  the  crowd  as  clear  as  possible.  The  crowd  must  have  no  quesFons  about  your  call.  It  should  not  be  interpreted  in  different  ways.  The  crowd  must  understand  what  your  asking.  So  take  your  Fme  in  describing  your  call.  

3Make  clear  to  your  crowd  how  the  total  process  will  work  Define  all  steps  in  the  proces,  i.e.:  

ContribuFon  SelecFon  VoFng  

Describe the process

4 Deadlines!!!!

Give  the  crowd  a  deadline,  so  they  will  come  to  acFon.  No  deadline,  means  no  urgency,  means  no  results.  The  crowd  would  like  to  know  how  much  Fme  they  have.  

5 Reward system

What  will  you  give  back  to  the  crowd?  How  will  all  contribuFons  be  rewarded?  Will  only  the  best  contribuFons  be  rewarded?  Consider  other  moFvators  than  money  alone.  Check  my  slides  on  Crowdsourcing  and  HumanisFc  Psychology  

6No  maNer  what  reward  system  you  use,  always  give  credits  to  the  crowd.  People  like  to  get  credits  for  their  work/ideas.  Don’t  take  the  credits  yourself.  

Give credits

7 Keep involved!

Join  the  conversaFon  with  the  crowd  Make  sure  your  management  is  involved  as  well  If  the  crowd  has  quesFons,  give  answers  You  have  to  be  the  Coach  for  your  crowd  

88

Always  respond  to  contribuFons  No  maNer  whether  the  contribuFon  is  useful  or  not  A  good  response  to  a  non-­‐useful  contribuFon  can  lead  to  a  useful  contribuFon  

Feedback

9 Let the crowd decide

Consider  a  voFng  system  where  the  crowd  can  choose  the  best  contribuFons  

This  will  make  sure  that  the  chosen  contribuFon(s)  fit  beNer  to  your  target  audience  

110For  Crowdsourcing  you  can  use  all  kind  of  different  social  networks.  Make  sure  you  have  one  central  point  where  it  all  comes  together.  It’s  beNer  for  you  to  control  It’s  nicer  for  the  crowd  to  see  the  whole  picture.  

One central point

Some cool cases and examples

I’m sorry. There are no cases in this public presentation. Ask me if you want them.

To make ideas happen

• Time - the crowd

• Planning - the crowd

• Expertise - the crowd

• Money - the crowd

You need

Just a good idea!

The crowd turns the world upside down and is unstoppable

Join the movement!

Prove the power of the crowd and share these slides to spread the message and give me the opportunity to get international speaker slots!

I need your

• Experienced keynote speaker (over 300 gigs done)

• Inspirational

• Renewing

• Surprising

Contact me now!

@jwalphenaar• http://nl.linkedin.com/in/jwalphenaar/

janwillem@powerpr.nl