Engaging Prospective Students on the Web

Rebecca Marani

Boston Interactive Marketing Strategy

Marketing Strategy = Audience + Objectives

User-Centered Design Know Your Audience

Enterprise-Wide CMS

Create Value Interactivity & Dynamic Content

Calls To Action

Integrated Social Media

Mobile

In Short..

• Know your audiences

• Listen

• Be where your audiences are

• Create value not content

• Build a digital ecosystem

• Be differently you

Brett Truka, Director of Sales brett@campusbird.com 720.480.6602

Engaging Prospective Students with Campus Maps

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About Us

Boulder, Colorado based

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CampusBird Map Manager

simple management

mobile ready

multimedia

IT friendly

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3D models

software development

Atlas & CampusBird

Renderings

applied tools

Street View 4

Growing Client Base

Custom  Mapping            Dial  Up              Broadband            JavaScript  API’s        Mobility            Cloud                  

The Map Experience

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Maps and Content

Denver and Boulder, Colorado based  

Rand McNally Incorporate Photography at ‘every turn’…when?

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Denver and Boulder, Colorado based

W.P. Budd's map of the Trinity College, 1902

The Map Experience: 2-D College

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Denver and Boulder, Colorado based

The Map Experience: 2-D College

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Maps Evolution and Schools

Denver and Boulder, Colorado based

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The Map Experience: Today

Denver and Boulder, Colorado based

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What’s in a Campus Map?

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Word Clouds for Maps and Home

Denver and Boulder, Colorado based

http://duke.edu

http://maps.duke.edu

Word cloud courtesy Tag Crowd 13

Brand, Audience, Community, Information, Reputation

Maps Represent the Brand

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Integrated data streams and rich map-based content (client generated and/or 3rd party)

Extensible to other media including mobile and print formats

Compelling, clear and easily understood end-user experience considering the experience is the product

Map Platform: 3 Strategic Themes

Theme 1: Data Integration

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Theme 1: Data Integration

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Applicants

Denver and Boulder, Colorado based

Students

Commerce

Alumni

X-institution

Community

Your-school.edu

Theme 1: In the Cloud

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Theme 2: Extensibility

Theme 3: Intuitive UI

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Social Features and Shareability

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Social Features and Shareability

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Social Features and Shareability

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Geo-specific search is up

Of visitors to Duke’s website end up on the campus map

of research cycle

Campus Map Trends

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Denver and Boulder, Colorado based

Create Your Map Experience

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Denver and Boulder, Colorado based

Create Your Map Experience

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Thank, you!

Brett Truka, Director of Sales brett@campusbird.com 720.480.6602

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