Engaging Our Community

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

Welcome

Bob Carter Strategic Advisor

Age-Friendly Sarasota @AgingBob

Erika Kelly Age-Friendly Festival Lead

@eMkExperiential

TPF Consultants

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

The Patterson Foundation (TPF)

The Patterson Foundation strengthens the efforts of people, organizations and

communities.

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

Age-Friendly Sarasota (AFS)

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

Our Event

SARASOTA FAIRGROUNDS 9:00am – 4:00pm 3000 Ringling Blvd Sarasota, Florida 34237

FEATURING: Arts & Culture ● Health & Wellness ● Livability Innovations

Admission is free for all ages

Age-Friendly Festival Video

https://youtu.be/VKkH1TnEslA

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

Sarasota County Commission

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Age-Friendly Sarasota Timeline

Survey & Focus Groups (1,172 residents)

Age-Friendly Festival

Action Plan

Community Report

…AFS Continues to Inform, Inspire, Embed & Advance!

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

Why an Age-Friendly Festival (AFF)?

Build Age-Friendly Movement

Inform & Engage Community

Stimulate Collaborations

Amplify Achievements

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

Age-Friendly Festival Timeline

January-March: AFF Team Internal Planning

April-October: Organizational & Media Engagement

August-October: Audience Cultivation & Volunteer Recruitment

September-October: Promotional Push

October 28: Age-Friendly Festival

November-ongoing: Advancing the Movement

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

How?

Relationship Building

Sharing Age-Friendly Achievements & Assets in the Community

Bringing Age-Friendly & Livable Community Concepts to Life

Inspiring Further Engagement

Escalator 1/3 slower than average speed

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

Who?

Leadership “Champion” Organization or Individuals Leadership Partners / VIP’s

Organizations & Individuals Showcasing Age-Friendliness

Media

Organizing Festival Team

Volunteers

Attendees

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

Who?

https://www.agefriendlysarasota.org/images/aff/AFF-festival-map-and-participating-organizations.pdf

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What: Start Engaging Early

Identify & Engage Key Potential Partners & Collaborators

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

What: Select & Source Presenters/ Advancers

Set the Tone AFF Example: “Advancers” vs “Exhibitors”

Some Key Questions:

Who Outreach Criteria Selection

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

What: Start Planning Early

Explore Venue/Date Options

Research Possible Piggy-Back / Collaborative Opportunities

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

What: Imagine the Possibilities for Your Event

Key in on Engagement & Interactive Opportunities for Attendees Exhibits Education Experiences Entertainment

Encourage Individual Exploration & Sharing at Reflection Lounges

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

What: Resources

Establish Hard Costs

o In-Kind Support • Venue • Materials • Services • Food

o Income Generation Opportunities - Sponsorships - Exhibit Fees - Entry Fees

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

What: Promotion

Brand Your Event

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What: Social Media & Websites

Facebook.com/AgeFriendlySarasota @AgeFriendlySRQ

#ForAllAges

Align Promotional Efforts with Partners

Leverage All Social Media &

Website Platforms Available

www.AgeFriendlySarasota.org

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

What: Cultivate Your Audience

Think Outside the Box

Leverage All Promotional Platforms

Coordinate Outreach Efforts with Partners

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

What: Volunteers

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What: Food & Fun

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What: Capture & Use Feedback

Reflection Lounges Housing Transportation Community Engagement Work & Play Health & Well-being

Exit Surveys

Post-Festival Surveys

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

Continuing to Advance the Movement

agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges

RESOURCES For Your Further Use

AgeFriendlySarasota.org info@AgeFriendlySarasota.org

Phone: 941-702-4619

Questions?

Guide to Creating an Age-Friendly Festival

Age-Friendly Sarasota Website

Webinar PowerPoint

Age-Friendly Festival Videos