Post on 03-Aug-2015
FOUNDATION IN NATURAL AND BUILT ENVIRONMENTSCHOOL OF ARCHITECTURE AND DESIGN
ENGLISH PRESENTATIONBUSINESS COMPARISONS
NAME ID
ADIBAH AWANG 316318
HAFIZI SIDRATUL 315470
FARAH AKMAL 315884
GHADA RASHAD 315601
NADINE NASHARUDDIN 316183
STARTED BY LEONARD YIU’S FATHER, MR YIU HONG. CONTINUED HIS LEGACY BECAUSE OF HIS
APPRECIATION TOWARDS ART. ART
HOUSE IS THE OLDEST EXISTING PRIVATE GALLERY IN MALAYSIA.
THE GALLERY WAS ONCE A SCHOOL CALLED DUNAM PILLAY, THAT TAUGHT QURANIC LESSONS AS
WELL AS MALAY, ARABIC, MALABAR, TAMIL, HINDI AND ENGLISH. IT
WAS THEN CONVERTED INTO A BURIAL PLACE FOR THE FAMILY OF KAPITAN KELING II, NOORDIN
MERICAN- AFTER HIS MOTHER PASSED AWAY AND BURIED THERE. HE HIMSELF DIED IN 1980 AND WAS BURIED THERE. IT WAS
JUST RECENTLY RESTORED INTO A GALLERY FOR THE MALAY ARTISTS ASSOCIATION AND WAS NAMED AS THE PENANG
MALAY ARTIST ASSOCIATION ART GALLERY. HOWEVER, THE ASSOCIATION WAS DEREGISTERED IN 2010. THE GALLERY IS STILL RUNNING NOW, AS THE ARTISTS THAT OWN
IT NOW ARE TRYING HARD TO REVIVE IT AND RESTORING
THE APPRECIATION TOWARDS ART IN SOCIETY TODAY.
THE BUSINESS WAS STARTED TO HELP MALAY ARTISTS TO EXCEL IN THE ART INDUSTRY
AS WELL AS EDUCATING SOCIETY TO APPRECIATE ART. SINCE THE ASSOCIATION WAS DEREGISTERED IN 2010, AND THE RISE OF NEW MODERN AND CONTEMPORARY ART GALLERIES, THE POPULARITY OF THE GALLERY HAS DECREASED.
ARTISTPENANGMALAYASSO
CI-ATION
LEBUHCHULIAPENANG
15 YEARS
OWNEDBYABD RASHID
RAZAK ARTWORKS
DISPLAYLOCAL
ARTIST
çAHG
12
3
THE PRESENCE OF CHEAPER ARTWORKSIN PASAR SENI.
THE LACK OF APPRECIATION TOWARDS NATIVE ART IN MALAYSIAN SOCIETY
THE LOCATION OF THE GALLERY – 2ND FLOOR, UNNOTICEABLE
çPMAA
12
3
THE PRESENCE OF STREET ARTS THAT ARE RAPIDLY GROWING ON THE STREETS. PEOPLE NO LONGER BOTHER TO ENTER GALLERIES JUST TO SEE ARTWORKS BECAUSE THEY ALREADY HAVE ACCESS EVERYWHERE.
THE CURRENT STATE OF THE BUSINESS ITSELF. THE GALLERY HAS A VERY TRADITIONAL FEEL TO IT. THE BUILDING ITSELF, THE INTERIOR, AND THE ARRANGEMENT OF THE ART PIECES ARE DULL AND NOT EYE-CATCHING.
THE GALLERY ITSELF ALSO DOES NOT HAVE AN OFFICIAL WEBSITE WHICH MAKES IT HARD FOR PEOPLE TO KEEP UP WITH IT.
MARKETING STRATEGIES
çAHG
çPMAA
12
3
12
4WEBSITES FLYERS
BROCHUREFEATURED IN MAGAZINES
BROCHURE
PAMPHLETS
CARRY OUT ACTIVITIES TO ATTRACT/EDUCATE PEOPLE MORE ABOUT NATIVE ART (COMPETITIONS, ETC)1
çAHG
RECOMMENDATION
RECOMMENDATION
CREATE A PROPER WEBSITE SO PEOPLE CAN ACCESS TO MORE INFORMATION AND UPDATES ABOUT THE GALLERY1
2IMPROVE THE CONDITION OF THE BUILDING
TO BE MORE ATTRACTIVE TO CUSTOMERS
3CARRY OUT ACTIVITIES TO ATTRACT/EDUCATE MORE PEOPLE ABOUT TRADITIONAL ART
çPMAA
REFERENCES 1.Penang Monthly. (2012, March 2). Penang-A Home for Malay Artists. Retrieved From the Penang Monthly website: http://penangmonthly.com/penang-a-home-for-malay-artists/ 2.Penang Travel Tips. (2008, July 11). Penang Malay Association (PEMENANG). Retrieved from the Penang Travel Tips website:http://www.penang-traveltips.com/penang-malay-association_pemenang.htm 3.About Us, Art House Gallery. Retrieved June 1, 2014, from http://ahg.com.my/about-us/