ENERGY STAR®

SALES ASSOCIATE TRAINING

GU24 Lamp Base

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What is ENERGY STAR?

ENERGY STAR is a government-backed program that helps consumers identify energy-efficient products.

ENERGY STAR qualified products:• Save energy• Save money• Save the environment

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About ENERGY STAR

The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the Good Housekeeping Seal.

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In 2010 alone, Americans—with the help of ENERGY STAR—saved nearly $18 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 33 million vehicles.

Consumer awareness and desire for efficiency savings is highMore than 40% of U.S. households knowingly purchased an ENERGY STAR-labeled product in the past year. Of these purchasers:

•About 75% report the label as influential in their purchasing decision.

•About 80% report they are likely to recommend products that have earned the ENERGY STAR to friends.

– 29% of these households reported they were "extremely" likely to recommend ENERGY STAR-labeled products.

ENERGY STAR Sales Value

Source: 1) ENERGY STAR Overview of 2010 Achievements, March 2011. 2) EPA Office of Air and Radiation, Climate Protection Partnerships Division . National Awareness of ENERGY STAR for 2010: Analysis of 2010 CEE Household Survey. U.S. EPA, 2011.

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ENERGY STAR Qualified Lighting Products

ENERGY STAR Qualified Light Bulbs

ENERGY STAR Qualified Light Fixtures

Typically purchased to replace incandescent bulbs in existing non-qualified light fixtures

Typically purchased as a complete new fixture that includes the CFL bulb

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GU24 Lamp Base

• Similar to a screw-base CFL, but instead of a screw base the ballast connects to the GU24 base with pins

• Standardized for interchangeability between manufacturers

• Allows permanent energy savings in an easily integrated design

• Eliminates the need for separate ballasts/lamps

ENERGY STAR qualified residential light fixtures primarily use the GU24 “Twist and Lock” base

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GU24 BaseLine voltage

(self-ballasted in base)

2-Pin Base Used with remote magnetic ballast

• Various pin bases, like the ones shown below, can be used in numerous ENERGY STAR qualified fixtures• GU24 technology helps standardize the CFL bases

Why is the GU24 Lamp Base Important?

4-Pin Base Used with remote magnetic ballast

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• ENERGY STAR light fixtures manufactured today use either a 1-piece or 2-piece GU24 design.

4-Pin Lamp

GU24 Ballast

GU24 Socket

(Installed in fixture)

Integral Lamp and Ballast

GU24 Socket

(Installed in fixture)

2-piece design

1-piece design

GU24: Used in Decorative Light Fixture Designs

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Self-ballasted, One-piece advantages:

• Easy, one unit replacement when either the light bulb or ballast fails- Eliminates confusion when purchasing replacement bulbs

• Allows easy change to different wattage and different colors• Because ballast and light bulb are integral, the overall length is shorter,

allowing better fit in a variety of fixtures (also available in shorter “squat lamps”)

Ballast is integral to the light bulb

GU24 Socket(Installed in fixture)

GU24 Integrated One-Piece Bulb

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Modular, 2-piece advantages:

• Many replacement 4-pin light bulbs available

• Greater selection of color temperatures• If one of the components fail, allows

replacement of the failed component only—eliminating waste

• Preferred by some commercial and hospitality buyers

GU24 Modular 2-Piece Design

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• Create Business Value– More than 80 percent of American households:

• Recognize the ENERGY STAR label. • Have a high or general understanding of the ENERGY STAR label.

– Differentiate your organization: • Arm your staff with knowledge• Provide your customers products of choice

• Create Social Value– Decelerate climate change by preventing greenhouse gas emissions by

reducing energy use with ENERGY STAR qualified products– Lower energy bills for consumers and businesses– Boost your brand’s environmental image

ENERGY STAR As Your Sales Partner

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GU24 Overview

ENERGY STAR: The government-backed program that helps consumers identify energy-efficient products. Look for the ENERGY STAR label when purchasing light fixtures and replacement CFLs.

GU-24 & ENERGY STAR qualified light fixtures:

• ENERGY STAR qualified light fixtures primarily use the GU24 “Twist and Lock” base.

• Similar to a screw-base CFL, but instead of a screw base the ballast connects to the GU24 base with pins.

• Self-ballasted light bulbs allow for easy, one-unit replacement when either the light bulb or ballast fails; eliminating consumer confusion when purchasing replacement bulbs.

• Available in many replacement bulb options, including greater selection of wattage and color temperatures.

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A user-friendly and easily navigable micro-site containing training tools for partners.Users can navigate throughout three main categories to find training resources relevantto them: products, campaigns, utilities/energy efficiency program sponsors.

Benefits:• EASY: Access to all ENERGY STAR training materials and resources on your own.

• ACCURATE: The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.

• RELEVANT: A location for collaboration and idea exchange with other partners.

To LEARN MORE, visit the ENERGY STAR Training Center page at: www.energystar.gov/training