Laura de Reynal @lau_nk laurad@mozillafoundation.org

Enabling youth mobile content creation with Mozilla Webmaker: a product design history

Firefox

Empowering digital citizens with the ability to read, write and participate on the Web.

Web Literacy

Competencies and skills to understand

and leverage the web.

L E A R N T O G E T H E R

L E A R N B Y D O I N G

I N T E R E S T B A S E D L E A R N I N G

E A C H O N E T E A C H O N E

E M P O W E R I N G L E A D E R S

S U C H I TA V O L U N T E E R , P U N E , I N D I A

software

Appmaker

A P P M A K E R

4 . 7 B I L L I O N P E O P L E O N L I N E B Y 2 0 2 5

research

Bangladesh Kenya India Rio

Chicago London

Rwanda & Cambodia Bangladesh Indonesia New York

…

G L O B A L W E B L I T E R A C Y S T U D I E S

T H E W E B I S N OT F O R M E

B E C A U S E I T ’ S I N E N G L I S H

B E C A U S E I T ’ S F O R E D U C AT E D P E O P L E

B E C A U S E I D O N ’ T N E E D I T

B E C A U S E I T ’ S N OT F O R W O M E N

I N T E R N E T = F A C E B O O K

P E O P L E A R E C O M I N G O N L I N E T H R O U G H M O B I L E

behaviours and mindsets are heavily influenced by the few platforms they use.

M A K I N G I S N OT C O O L

B E I N G A M A K E R I S N OT C O O L

S H A R I N G > M A K I N G

R E M I X I N G I S A C R I M E

C R E AT I N G I S F O R E N G I N E E R S

“When other people use the internet and I’m not able to, I

feel ignorant.”

“Most of my life is Youtube.”

“Internet is my teacher. I learned everything online.”

“I’m currently learning Python so I can create my own software.”

2 2 P R OT OT Y P E S

D E S I G N W O R K S H O P S

V IDEO

M E S S Y I S B E A U T I F U L

N O N - L I N E A R N AV I G AT I O N

T E X T I M A G E S L I N K S

S E A R C H #

• 50K downloads • 202 different countries • Top 5: India, US, Indonesia, Bangladesh, Brazil

• 30K pieces of local content • 45% of users creating via their mobile device • 17% of users creating multiple projects

• 8K projects shared

What’s next?

L E T ’ S W O R K T O G E T H E R

T H A N K Y O U

mzl.la/bangladesh mzl.la/india mzl.la/kenya

mzl.la/rio mzl.la/chicago