Building Success

Together®

Imtiaz Mohammady CEO May 13, 2015  

Enabling a True Omni-Channel Ecosystem IBM Amplify 2015 Session ID: 1598A

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at a glance, why Fortune 500 CIOs choose us

Year  Established   Annual  Growth  Rate  

Professionals  

Customers  “Highly  Satisfied”  Industries  of  Deep  Expertise  

2000

900+

98%

22%

5

Client  Business  Value  31%

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8 offices across 3 countries

US  Headquarters  

Chile India California

Los  Angeles  [HQ]  

Fremont  

San  Francisco  

Santiago  

Hyderabad  [2  offices]  

Bengaluru  

Pune  

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areas of expertise

Omni-­‐channel  

Strategic  IT  Planning  

Project  &  Change  Management  

Agile  Coaching  

Application  Dev    (Custom  /  COTS)  

DevOps  /  CD  /  CI  

eCommerce  Order  Mgmt.  Warehouse  Mgmt.  Inventory  Mgmt.  POS  Systems  Mobile  Social  Media  CRM    

Analytics/Big  Data  

Cloud    

Omni-­‐channel   Industry  Expertise  

High  Tech   Retail   Automotive  

Healthcare  Media  &  Entertainment  

Services  Solutions  

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premier IBM partner

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§ Challenge  of  creating  a  comprehensive    Omni-­‐channel  ecosystem  

§ Nisum’s  approach  to  overcoming  the  problem  using  IBM  products    

§ Client  successes  

today’s discussion

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enable  customers  to  experience  the  brand,    

not  the  channels.    

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Omni-­‐channel  is  MORE  THAN…  

where things get fuzzy

§ Only  a  front-­‐end  strategy  for  reaching  customers  § Occurring  in  a  vacuum  

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business IT

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Approach  of  silos  –  driven  by  features  vs.  strategy    

which leads to the problem…

Reserve  in  Store  

Ship  from  Store  

BOPS  

The  FUTURE?  

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[example] Reserve in Store

Customers  Add  Product  to  

Cart  Visit  Store  &  Try  /  buy    

Select  Preferred  Store   Reserve  Items  

Alert  Associate   Pick  Items   Reserve  Items   Retrieve  Order   Present  Items  

Access  to  Products    Across  

Stores/DCs  

SKU  Level  Inventory  Access  

POS  Transaction  Reserve  Item  

Store  Customer  Profile  

SKU  Management  

Systems  

Warehouse  Order  

Management  

Online  Inventory  

Business  Operations  

Technical  Operations  

Back-­‐End  Applications  

CMS  

Logistics  

Store  Inventory  Online  

Customer  Profile  

POS  Order  Processing  

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features driven

Customers  

Business  Operations  

Technical  Operations  

Back-­‐End  Applications  

Reserve  in  Store  

Ship  from  Store  

Find  in  Store  

Return  in  Store  

Same  Day  Delivery   BOPS   Future?  

Online  in  Store  

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Precarious  in  the  Long-­‐Term  

A  features  driven  approach  to  Omni-­‐channel  is  analogous  to  a  

house  with  many  individual  functional  rooms,  but  that  lacks  

overall  coherence  and  foundation  

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optimize overlap

Customers  

Business  Operations  

Technical  Operations  

Back-­‐End  Applications  

Reserve  in  Store  

Ship  from  Store  

Find  in  Store  

Return  in  Store  

Same  Day  Delivery   BOPS   Future?  

Online  in  Store  

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optimize overlap

Customers  

Business  Operations  

Technical  Operations  

Back-­‐End  Applications  

Reserve  in  Store  

Ship  from  Store  

Find  in  Store  

Return  in  Store  

Same  Day  Delivery   BOPS   Future?  

Online  in  Store  

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foundation blocks

Cross  Channel  Inventory  Visibility  

360°  Customer  Insight  

Fulfillment  &  Logistics  

Consolidated  Product  Catalog  

Distributed  Order  Management  

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foundation blocks

Cross  Channel  Inventory  Visibility  

360°  Customer  Insight  

Fulfillment  &  Logistics  

Consolidated  Product  Catalog  

Distributed  Order  Management  

API  Economy  

Omni  API  

Continuous  Delivery  

Adaptable  Back-­‐End  Systems  

technology platform

Nisum’s Approach to Achieving an Omni-Channel Ecosystem

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case study [foundation block: inventory]

CHALLENGE   §  Inventory  accuracy    

§  Multiple  inventory  systems  

§  ZERO  cross  channel  visibility  

OBJECTIVES   §  Cross  channel  visibility  

§  3rd  party  supplier  inventory  visibility  

§  Real-­‐time  updates  

§  JIT  or  pre-­‐order  capabilities  

Fortune 500, multi-brand retailer

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case study [foundation block: inventory]

EXECUTION   §  Technology  assessment    

§  Overall  architecture  definition  

§  ID  &  defined  inventory  system  of  record  

§  Implemented  inventory  foundation  elements  

IBM  TECHNOLOGIES  

§  IBM  Sterling:  platform  

§  Sterling  Web  Services:  integration  

Fortune 500, multi-brand retailer

RESULTS   Unified,  integrated  base  for  inventory  that’s  leveraged  across  multiple  features.  

A  system  for  current  needs  and  future  growth.  

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360°  Customer  Insight  

Consolidated  Product  Catalog   Fulfillment  &  Logistics  

Distributed  Order  Management  

Cross  Channel  Inventory  Visibility  

foundation blocks

API  Economy  

Omni  API  

Continuous  Delivery  

Adaptable  Back-­‐End  Systems  

technology platform

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case study [foundation block: DOM]

CHALLENGE   §  Complete  order  visibility    

§  Order  orchestration  not  realizing  full  potential  

OBJECTIVES   §  Optimize  scheduling  and  sourcing  

§  Maximize  inventory  utilization,  optimize  landing  cost,  and  increase  customer  satisfaction  

Fortune 200 retailer

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case study [foundation block: DOM]

EXECUTION   §  All  nodes  inventory  

§  Ship  complete  

§  Ship  proximity  

§  Optimize  shipment  costs  and  schedules  

§  Dynamic  rules  configuration  

§  Item-­‐based  allocation  

IBM  TECHNOLOGIES  

§  IBM  Sterling:  platform  

Fortune 200 retailer

RESULTS   Robust  DOM  platform    that  can  be  leveraged  for  multiple  Omni-­‐channel  capabilities.  

Cost  savings  in  order  routing  and  fulfillment.  

Improved  customer  satisfaction  rates.  

 

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Starting  with  “Blueprints”  

Taking  a  holistic  approach  allows  organizations  to  build  their  Omni-­‐

channel  ecosystem  from  a  strategic  and  well  planned  perspective.    

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P. 25 Avoid  the  Pitfalls  of  Features-­‐Driven  Thinking  

 

 

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P. 26 Achieve  Long-­‐Term,  Sustainable  Omni-­‐Channel  Success  

 

www.nisum.com  500  S.  Kraemer  Blvd,  Suite  301  Brea,  CA  92821  

   

Building Success

Together®

Imtiaz Mohammady CEO  imtiaz@nisum.com  

questions?