CRIAÇÃO DE VALOR NAS EMPRESAS

António Sousa Correia

Presidente do Colégio de Engenharia de Materiais

NAVEGADORES DE TEMPOS MODERNOS

COMPARANDO VALOR

VALOR DA INOVAÇÃP? QUEM O DETÉM?

Innovation is often touted as a key driver of economic growth. However, when firms operate within production and innovation networks that span national and firm boundaries, the question arises as to who actually benefits from innovation. Is it the home country of the innovating firm, the country where the innovative product is manufactured, or the countries that supply the key high value components? Kenneth L. Kraemer, Greg Linden, and Jason Dedrick University of California, Irvine, University of California, Berkeley and Syracuse University (2011)

QUEM FICA COM O VALOR?

INOVAÇÃO > PRODUÇÃO > DISTRIBUIÇÃO

Materiais,Componentes

Componentes de alto valor

(alguns)

Componentes de baixo valor

(muitos)

FabricantesSubcontratados

CM

Fabricantes com Design/Engennharia

ODM

Detentorda Marca

DistribuidorMercado

Consumidor

Produção Distribuição, venda

Grossista

Retalho

Propriedade Intelectual

I&D

Apple iPad (2010)

INOVAÇÃO > PRODUÇÃO > DISTRIBUIÇÃO

Apple iPhone (2010)

EUROPE NEEDS INDUSTRY

Now more than ever, Europe needs industry and industry needs Europe. The Single Market, with 500 million consumers, 220 million workers and 20 million entrepreneurs, is a key instrument in achieving a competitive industrial Europe. One out of four jobs in the private sector in the European Union is in manufacturing industry, and at least another one out of four is in associated services that depend on industry as a supplier or as a client. 80% of all private sector research and development efforts are undertaken in industry – it is a driver of innovation and a provider of solutions to the challenges our societies are confronted with. It is essential to increase productivity in manufacturing industry and associated services to

underpin the recovery of growth and jobs, restore health and sustainability to the EU economy and help sustain our social model. Industry is therefore at centre stage of the new growth model for the EU economy as outlined in the Europe 2020 Strategy. The financial and economic crisis has refocused attention on the central importance of a strong, competitive and diversified industrial manufacturing value chain for the EU’s competitiveness and job-creation potential. This communication sets out a strategic framework for a new integrated industrial policy that will stimulate economic recovery and jobs by ensuring a thriving world-class industrial base in the EU.

AN INTEGRATED INDUSTRIAL POLICY FOR THE GLOBALISATION ERA

PUTTING COMPETITIVENESS AND SUSTAINABILITY AT CENTRE STAGE

EUROPEAN COMMISSION (2010)

PRESIDENT BARACK OBAMA (2011)

USA MANUFACTURING

“Today, I’m calling for all of us to come together- private sector industry, universities, and the government- to spark a renaissance in American manufacturing and help our manufacturers develop the cutting-edge tools they need to compete with anyone in the world,” said President Obama. “With these key investments, we can ensure that the United States remains a nation that ‘invents it here and manufactures it here’ and creates high-quality, good paying jobs for American workers.”

ADVANCED MANUFACTURING PARTNERSHIP

RECURSOS CONHECIDOS

CICLO DE VIDA >> SUSTENTABILIDADE

ENGENHARIA >> VALOR

Design (Re)engineering Thinking

http://www.ideo.com/about/

I&D+I EM CIÊNCIA E ENGENHARIA DE MATERIAIS

ENGENHARIA DE MATERIAIS

• UM (Materiais, Polímeros e Têxteis) • FEUP (Metalurgia e Materiais) • FCTUC (Materiais) • UA (Materiais) • UBI (Têxteis) • IST (Materiais) • FCTUNL (Materiais e Nanotecnologias) • ESTG-IPVC (Tecnologia de Materiais)

GRADUAÇÃO E PÓS-GRADUAÇÃO

Materiais

Metais

Cerâmicos e Vidro

Polímeros

Têxteis

Compósitos

Biológicos

I&D+I EM CIÊNCIA E ENGENHARIA DE MATERIAIS

ENGENHARIA DE MATERIAIS

• 3B http://www.3bs.uminho.pt/ • 2C2T http://www.2c2t.uminho.pt/pt-PT/ • CEMUP http://www.cemup.up.pt/cemup_f.htm • IFIMUP-IN http://faraday.fc.up.pt/ifimup-in/index.html • CICECO http://www.ciceco.ua.pt/ • MTP – UBI https://www.ubi.pt/Entidade.aspx?id=MTP • ICEMS http://www.icems.ist.utl.pt/ • CEMUC https://cemuc.dem.uc.pt/cemuc/ • INEB http://www.ineb.up.pt/ • IN http://www.in-nano.net/ • I3N http://www.i3n.org/ • CENIMAT (http://www.cenimat.fct.unl.pt/

LABORATÓRIOS ASSOCIADOS E UNIDADES DE

INVESTIGAÇÃO

Materiais

Metais

Cerâmicos e Vidro

Polímeros

Têxteis

Compósitos

Biológicos

I&D+I EM CIÊNCIA E ENGENHARIA DE MATERIAIS

ENGENHARIA DE MATERIAIS

• CATIM http://www.catim.pt/ • CTCV http://www.ctcv.pt/ • CITEVE http://www.citeve.pt/ • CTCP http://www.ctcp.pt/ • CENTIMFE http://www.centimfe.pt/ • CTC http://www.ctc.pt/ • CTCOR http://www.ctcor.com • CEVALOR http://www.cevalor.pt/ • CeNTI http://www.centi.pt/ • CEM Indústria do Mobiliário

CENTROS TECNOLÓGICOS

Materiais

Metais

Cerâmicos e Vidro

Polímeros

Têxteis

Compósitos

Biológicos

I&D+I EM CIÊNCIA E ENGENHARIA DE MATERIAIS

ENGENHARIA DE MATERIAIS

• INL http://inl.int/ • PIEP http://www.piep.pt/ • INEGI http://www.inegi.up.pt/ • IPN https://www.ipn.pt/ • ITN http://www.itn.pt/ • LNEG http://www.lneg.pt/ • LNEC http://www.lnec.pt/

INSTITUTOS E LABORATÓRIOS AUTÓNOMOS

Materiais

Metais

Cerâmicos e Vidro

Polímeros

Têxteis

Compósitos

Biológicos

FIELD RANKINGS FOR

MATERIALS SCIENCE - PORTUGAL

COUNTRY/TERRITORY RANKINGS IN

MATERIALS SCIENCE (I)

COUNTRY/TERRITORY RANKINGS IN

MATERIALS SCIENCE (II)

I&D+I EM CIÊNCIA E ENGENHARIA DE MATERIAIS

ENGENHARIA DE MATERIAIS

• Estabelecer uma visão comum para a inovação em materiais e indústria transformadora associada

• Antecipar a procura de novos produtos e de novas aplicações baseados em materiais, tecnologias e conhecimento emergentes

• Mobilizar apoios para a execução dinâmica e consequente do roteiro para a inovação das Indústrias associadas a materiais como instrumento de geração de valor e diferenciação das Empresas

• Desenvolver e apoiar a aplicação dos materiais e das tecnologias críticas para a vantagem competitiva das Empresas Portuguesas

• Promover a parceria entre o SCT, as Empresas Inovadoras e as fileiras de aplicação de valor acrescentado / pólos de competitividade na criação de desempenho melhorado e novas aplicações

MANIFESTO MAIS MATERIAIS

Materiais

Metais

Cerâmicos e Vidro

Polímeros

Têxteis

Compósitos

Biológicos

NAVEGANDO FUTURO

“…there are no low-tech industries, only low-tech firms” Michael Porter

European Commission (28 October 2010) An Integrated Industrial Policy for the Globalisation Era Putting Competitiveness and Sustainability at Centre Stage - COM(2010) 614 Eurostat, Business economy - size class analysis, http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Business_economy_-_size_class_analysis in 2012-05-10 Economist, The (2012) Manufacturing and Innovation - Special Report, April 21st Dedrick, J., Kraemer, K.L., Linden, G. (2011) “The Distribution of Value in the Mobile Phone Supply Chain.” Telecommunications Policy 35(6): 505-521 Keller, K. (2010). “iPhone 4 Carries Bill of Materials of $187.51, According to iSuppli, consulted in http://www.isuppli.com/Teardowns-Manufacturing-and-Pricing/News/Pages/iPhone-4-Carries-Bill-of-Materials-of-187-51-According-to-iSuppli.aspx Silva, Rui (2012) Essential Science Indicators, Web of Knowledge, Citations Statistics in March 2012.

REFERÊNCIAS

CRIAÇÃO DE VALOR NAS EMPRESAS

António Sousa Correia

Presidente do Colégio de Engenharia de Materiais

ENGENHARIA:

CONHECIMENTO TRANSFORMADO EM VALOR

ACRESCENTADO