Employer to Employer

Immigrant Employment Council of BC presents

2012 LEADERS’ SUMMITON IMMIGRANT EMPLOYMENT

SEPTEMBER 18, 2012

Cliff Yeo

Canada Safeway

In 1929, first 5 stores opened in Canada

Today, one of the largest food and drug retailers in Western Canada

214 stores from Thunder Bay to Victoria

24,000 employed; 9,000 in BC

Focused on providing world-class service to every customer

Safeway – Jobs and Careers

Meat cutters

Deli clerks

Bakers

Cashiers

Grocery / Produce Clerks

Pharmacists & Technicians

Starbucks Barista

Service Clerks

Gas bar clerks

Recognition

Top Employer for Workplace Diversity from Canadian Immigrant Magazine

Cultural Diversity Award for Business from DIVERSEcity

Award of Merit from S.U.C.C.E.S.S.

Leadership in multiculturalism & workplace equity from MOSAIC

THEO BC Employer’s Award

Best Practices Award from the GVBLN

Employer Award from BC Gov for leadership (10 x 10 Challenge)

Canada's Best Diversity Employers distinction

Strength through Difference

At Safeway, we recognize and celebrate the uniqueness of each employee and customer.

We truly believe that the diversity of our workforce allows us to be a stronger and more innovative company.

Diversity

“The reason we want diversity in our workforce

is because we want diversity of thought”

Steve A. BurdChairman, President & CEO

“The reason we want diversity in our workforce

is because we want diversity of thought”

Steve A. BurdChairman, President & CEO

Differences are Valued Culture, ethnicity, family background,

race, religious beliefs, gender,

sexual orientation, gender identity,

education, age or generation,

languages spoken, marital status,

physical, mental or learning disabilities, hobbies, interests,

beliefs and affiliations

Woven into the Fabric

Executive Leadership

Diversity Education

• Workshops

• Diversity Web Site

• Profiles in Diversity Series

• Multicultural Calendar

• Diversity Library

• Cultural Heritage &

Foods Video Series

Network Groups

Diversity Advisory Boards

Mentoring

Recruitment Initiatives

Leadership Accountability

Community Involvement

through the Safeway

Foundation

A Cultural Shift

“Creating and managing a diverse workforce is a process, not a destination.”

R. Roosevelt ThomasBeyond Race and Gender

Defined

Diversity The mix of ways our employees are different.

Inclusion Making the mix work for us to ensure that all people

feel they belong, and can engage and connect through work with the goals and objectives of the company.

Issues for the Employer

Understanding all aspects of diversity and workplace inclusion– Business case

– Where to start

– What to do

– How to handle

– Who to contact

Bridging worlds

Trust is not earned through the web, but with an extended hand.

Something as universal as a smile can bridge worlds.

Rewards

For our employees, their Perspective is valued

Job satisfaction is increased

Differences are viewed as assets

Rewards

Our stores and offices benefit from More effective managers

Reduced employee conflict

Higher customer satisfaction

Improved problem solving

Lower turnover

Strengthened teamwork

Increased productivity

Rewards

Our bottom line improves from Return on investment

Ability to deliver superior service

Control of expenses

Increased sales

Tap into the Talent

Don’t just support, but promote and celebrate

workplace diversity and inclusion.

Become a stronger company.

Our neighborhood and yours