Emotiv EPOC Headset

Points Covered

•What is Emotive EPOC Headset?•Device Items•Device Installation (Hardware &

Software)•Device Capabilities•Device Applications

Emotiv Systems

• Emotiv systems develop brain computer interaction (BCI) technologies to emulate human actions.

EPOC - Insight Comparison• Both are input devices that works as the interface between

computer and brain.

Design Goal

Sensors

Cost

Design Goal

Designed for end user applications Designed for research

Sensors

5 Sensors 16 Sensors

Cost

299$ 399$

Device Items

16 Sensor Pack

USB Transceiver

Battery Recharger

Headset

Saline Solution

Device Installation

Hardware Installation

Software Installation

Device ItemsSoftware

Emotiv Control Panel

Device Capabilities

Built-in

Advanced

Inertial Sensor

Facial Expressions

Smile Laugh

Brow Raise Wink

EEG Signals

Excitement Interest

Relaxation Stress

Focus

Device Applications

Application 1

Application 2

Application 3

Device Research Papers• Khushaba, Rami N., et al. "Consumer neuroscience: Assessing the

brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking." Expert Systems with Applications 40.9 (2013): 3803-3812. Elsevier

• Kim, Byung Hyung, Minho Kim, and Sungho Jo. "Quadcopter flight control using a low-cost hybrid interface with EEG-based classification and eye tracking." Computers in biology and medicine 51 (2014): 82-92. Elsevier

• Coyle, Damien, et al. "Guest Editorial: Brain/neuronal-Computer game interfaces and interaction." Computational Intelligence and AI in Games, IEEE Transactions on 5.2 (2013): 77-81.

• Todd, D. A., et al. "Investigating the use of brain-computer interaction to facilitate creativity." Proceedings of the 3rd Augmented Human International Conference. ACM, 2012.

• Cecotti, Hubert. "Spelling with non-invasive Brain–Computer Interfaces–Current and future trends." Journal of Physiology-Paris 105.1 (2011): 106-114.

Device Research Papers• Khushaba, Rami N., et al. "Consumer neuroscience: Assessing the

brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking." Expert Systems with Applications 40.9 (2013): 3803-3812.

• Kim, Byung Hyung, Minho Kim, and Sungho Jo. "Quadcopter flight control using a low-cost hybrid interface with EEG-based classification and eye tracking." Computers in biology and medicine 51 (2014): 82-92.

• Coyle, Damien, et al. "Guest Editorial: Brain/neuronal-Computer game interfaces and interaction." Computational Intelligence and AI in Games, IEEE Transactions on 5.2 (2013): 77-81.

• Todd, D. A., et al. "Investigating the use of brain-computer interaction to facilitate creativity." Proceedings of the 3rd Augmented Human International Conference. ACM, 2012.

• Cecotti, Hubert. "Spelling with non-invasive Brain–Computer Interfaces–Current and future trends." Journal of Physiology-Paris 105.1 (2011): 106-114.

Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

• Paper presents an application of how to optimize products presentation to be compatible with human brain.• It finds the physiological decisions customers take

when buying a new product, use these decisions to present products in a more attractive way for customers.

Consumer Neuroscience

• An emerging field that combines psychology, neuroscience, and economics to study how the brain is physiologically affected by advertising and marketing strategies.

Neuromarketing• Human brain activity can provide marketers

with information not obtainable via conventional marketing research methods (interviews, questionnaires).• Humans can`t fully explain their preferences

when explicitly asked

Electroencephalogram (EEG)

• Human brain signal and its main spectral bands of Delta, Theta, Alpha, Beta, and Gamma are used to examine customer response to products advertising.

Neuromarketing Goals

1. Detect the small changes in commercial stimuli that may prove to have substantial impacts on marketing efficacy.

2. Explain how changes in the presentation of marketing information affect the ways in which the brain reacts.