Emotion in web

Post on 20-Jun-2015

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Using Emotion in Web Design to help sell or promote your service. Slides used for the talk that I did at London Google Campus on September 23rd 2014.

Transcript of Emotion in web

Emotion in Web Design

Suleiman Leadbitter - @Sulcalibur

:)Don’t worry, it gets better…

:oDon’t worry, it gets better…

Emotional[ih-moh-shuh-nl]

adjective

1. Pertaining to or involving emotion or the emotions 2. Subject to or easily affected by emotion:

We are an emotional family, given to demonstrations of affection. 3. Appealing to the emotions

An emotional request for contributions 4. Showing or revealing very strong emotions

An emotional scene in a play

5. Actuated, effected, or determined by emotion rather than reasonAn emotional decision is often a wrong decision

6. Governed by emotion He is in a highly emotional state of mind

Emotional[ih-moh-shuh-nl]

adjective

1. Pertaining to or involving emotion or the emotions 2. Subject to or easily affected by emotion:

We are an emotional family, given to demonstrations of affection. 3. Appealing to the emotions

An emotional request for contributions 4. Showing or revealing very strong emotions

An emotional scene in a play

5. Actuated, effected, or determined by emotion rather than reasonAn emotional decision is often a wrong decision

6. Governed by emotion He is in a highly emotional state of mind

Emotion is for Art, not Design

Right?

Especially not Web Design

Positive Emotions• Happy • Delighted • Elated • Hopeful • Thrilled • Excited • Content • Confident • Joyful

Negative Emotions• Sad • Anxious • Scared • Angry • Nervous • Annoyed • Jealous • Discontent • Grieved

Colours• Blue • Red • Green • Yellow • Orange • Purple • Black • White

TypographyFonts that we use can impact the experience

A Grand Visual approach…when used well

IconographyIcons that we use can change the feel of the text.

PhotographyA picture tells a thousand words apparently.

UnderstandingSome emotions fall flat.

Embracing WebUsing Web Technology to take full advantage.

So then…General round up of what we just went over.

• Relative Emotion • Typography • Layout • Icons • Photography • Understanding what works • Web technology (SVG, Javascript, etc)

@Sulcalibur!!

http://sulcalibur.com!!

http://suljam.com!