Post on 12-Jul-2015
Emerging Trends in Visual Content Marketing
Adam Helweh @secretsushi www.secretsushi.com
Why visual content?
Graphic produced by pressassociation.com/digital/graphics
Reduces Cognitive Loadhttp://en.wikipedia.org/wiki/Cognitive_load
Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. "When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest. http://www.fastcompany.com/3000794/rise-visual-social-media
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Top Comment http://www.wired.com/business/2013/10/motorola-google-mouse
Images and videos in posts often get viewed more than the written content.
A picture is worth 1,000 words.
By the Numbers Popular Visual Content Channels
(as of June 2014)
200 M Active Users
60 M Photos/Day
40+ M Users 5 Vines Are
Tweeted/Second
40 M Active Users
23% Use at Least Once a
Day
60 M Total Users 30 Million Active Users
1 B+ Total Users 6 Billion Hours
Watched/Month
1.3 B Active Users
300 M Visits/Month
Avg visit to Tumblr is 14 min
255 M Active Users
60 M Visits/Month 215 million page
views
Current Trends
Visually Expressive Social Profiles
Visual Content Feeds
Google+“Almost 50 percent of content in the news feed is visual. Now the average news feed Pages posts are almost 30 percent of the content.”
- Mark Zuckerberg
Twitter CardsImage Pulled Dynamically from Blog Post
Twitter CardsEvent Photo Uploaded
Twitter CardsWebinar Call to Action Image Uploaded
Twitter Cards“Day in the Life” Photo Uploaded
More Infographics
Google searches for “infographic” over time
You Are Here 100
0
Infographics Are Not Going Away Anytime Soon
http://www.pinterest.com/search/pins/?q=infographic
Emerging Trends
Living Images (fancy way to say gif)
Creative Collaboration
Shaun McBride
Snapchat Stories
An Interactive Part of the Conversation
Bite Sized Video
If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.“
- Martin Scorsese”
The (not so distant)
Future
3D Printing
2 Marketing Opportunities Using
3D Printing1. Giveaway 3D assets to extend the
experience of an existing product. 2. Produce limited edition, custom
objects to promote or reward.
In January 2013, Nokia made available a 3D printing kit so its customers could print out customized covers for the Lumia 820.http://adage.com/article/news/3d-printing-adds-dimension-marketing/243870/
1. Create and giveaway 3D assets to extendthe experience of an existing product or service.
"The Polo Principle" campaign invited people to take control, via a website, of the automaker's 3D printer -- the one used to create the original Polo model -- to design their own versions of their car.http://adage.com/article/news/3d-printing-adds-dimension-marketing/243870/
2. Produce limited edition, custom objects to promote or reward.
Virtual ExperiencesVirtual Experiences
Virtual Experiences
Tips, Ideas & Inspiration
A series of brilliant billboard ads dedicated to promoting science in Vancouver, by Science World Museum.
1. Tells a story
2. Avoids being overly promotional
3. Stays on brand/voice
4. Is optimized for its channel
5. Is discreet and “snackable”
6. Is shareable
The Best Visual Content
1. Animated Gifs
2. Short Videos
3. Stop Motion
4. Timelapse
5. Interactive Video
6. Text on Backgrounds
Not Just Photos & Videos
Questions? Want to talk?adam@secretsushi.com@Secretsushi
Links & Resourcesbit.ly/1H8wSfA
Questions? Want to talk?
adam@secretsushi.com @Secretsushi
Visual aids in the classroom improve learning by up to 400 percent.
“- 3M Corporation”