Post on 08-Jul-2015
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Today’s Best Practices forNonprofit Engagement
Emerging Trends:
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved.2
Introductions
John McIlquhamPresident & PublisherThe Nonprofit Times
Host
Jim FunariCo-founder & CEOStratusLIVE
Speakers
Chris JohnsonDirector of MarketingStratusLIVE
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Agenda
Today:
> Discover emerging trends in the digital, mobile, social, omni channel world
> Identify new opportunities to strengthen full constituent lifecycle management
> Develop fundraising and marketing strategies to reach organizational goals
> Q&A
StratusLIVE is a registered Trademark of StratusLIVE, LLC.
This slide deck is the property of StratusLIVE, LLC.
© 2014 StratusLIVE. All rights reserved.4
Today’s Best Practices forNonprofit Engagement
Emerging Trends:
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved.5A
pp
s
Your Constituents Are Everywhere
Sources: http://www.themillennialimpact.com/research-2012 | http://ipod.about.com/od/iphonesoftwareterms/qt/apps-in-app-store.htm http://techcrunch.com/2014/06/02/itunes-app-store-now-has-1-2-million-apps-has-seen-75-billion-downloads-to-date
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media
Se
arc
h
So
cia
l N
etw
ork
s
1.32B 540M 271M 187M 200M 53M
Personal & Cross Cultural
Technical & Less Cluttered
Quick & Personal
Professional & Educational
Mobile & Visual
Personal Interest
12B 3.5B 1.4M 1.2M
Monthly Active Users
Monthly Searches Total Available Apps
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Your Constituents Are Mobile
http://www.businessinsider.com/local-mobile-makes-big-data-real-2013-10
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The Digital Data Explosion
The International Data Corporation estimates that the world's information now doubles about every year and a half.
• More than 204 million email messages
• Over 2 million Google search queries
• 684,000 pieces of content shared on Facebook
• More than 100,000 tweets
Every 60 seconds of every day:
Source: http://www.webopedia.com/quick_ref/just-how-much-data-is-out-there.html
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Omni Channel Is Here
Source: http://www.cds-global.com/blog/an-omni-channel-fundraising-approach
Constituents are already Omni Channel> Simultaneous channels> Seamless brand experience> Consistent messaging and interactions
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Business Intelligence Is A Top Priority
Source: http://www.gartnerinfo.com/ea16/EA2014Profile.pdf
Technology Executives are investing in BI and Analytics
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Emerging Trends Summary
Next up: BEST PRACTICES
• Your constituents are everywhere• Your constituents are mobile• Digital data explosion• Omni channel is here• Business Intelligence is a top priority
StratusLIVE is a registered Trademark of StratusLIVE, LLC.
This slide deck is the property of StratusLIVE, LLC.
© 2014 StratusLIVE. All rights reserved.11
Today’s Best Practices forNonprofit Engagement
Best Practices:
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About Best Practices…
Re-evaluate best practices regularly to create an agile learning culture
Strategy:
Tactics:> Align & revise where needed> celebrate continual improvement> make room for mistakes> reduce resistance to change
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70% of respondents cite the need to improve collaboration as the number one goal for increased productivity.
Best Practice: Tear Down Silos
http://www.ventanaresearch.com/ngwm
Tear down silos that hinder collaboration
Strategy:
Tactics:
> Foster teamwork> Promote information sharing> Eliminate disconnected processes> Utilize collaborative technology solutions
70%
Next Generation WorkforceManagement Research:
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Best Practice: Stop Using Point Solutions
Each Additional Point SolutionUsually Adds:
Focus on comprehensive solutions
Strategy:
Tactics:
> Source solutions which solve multiple problems
> Consider total cost of ownership> Insist on consolidated solutions
Cost Delay
Risk Errors
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The Commercial Platform Difference:
> $10B Research and Development
> Over 40,000 Organizations Worldwide
> Over 4 Million Users
> Native Integration across features
> Native Integration to Outlook & Office
> Large ecosystem of apps, developers, and educational materials
Best Practice: Leverage a Commercial Platform
Strategy:
Tactics:
Adopt a single comprehensive commercial platform to serve all stakeholders
> Solve more than one problem at a time> Avoid vendors who build their own proprietary platforms> Eliminate disconnected point solutions
Nonprofit CRM: The Constituent Centric Technology Platform
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Improved efficiency
61%
Better Integration
10%
More Features
15%
Other14%
Top Reasons for EvaluatingNew Nonprofit Software
Best Practice: Streamline and Simplify
Strategy:
Tactics:
Streamline & simplify to create an agile, effective organization
> Encourage staff input> Replace outdated processes> Automate wherever possible> Focus on higher-value activities
Source: http://www.softwareadvice.com/nonprofit/buyerview/report-2014
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Best Practice: Prioritize Content Marketing
Strategy:
Tactics:
Learn and prioritize content marketing as a discipline
> Tell a story to demonstrate impact> Create and distribute original, high-value
content> Rethink your marketing spend> Train and Hire Marketing Technologists> Listen to Digital Natives
In the mobile, social, omni channel world, keeping donors engaged is harder than ever. Make sure people are informed & engaged with your brand so the ask has a better chance for success
Source: http://www.slideshare.net/CMI/2014-nonprofit-cintent-marketing-research-benchmarks-budgets-and-trendsnorth-america
25%“Have Documented
Strategy”
42%“Apply Resources
or Time”
92%“PrioritizeContent Marketing”
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86 % 85 % 84 %
71 % 68 %
56 %51 %
47 %
33 %
0
10
20
30
40
50
60
70
80
90
100
Best Practice: Align Content Delivery Channels
Top 10 Content Marketing Channels for Nonprofits
Strategy:
Tactics:
Ensure content and channels align to your donors
Source: http://contentmarketinginstitute.com/2013/11/nonprofit-2014-content-marketing-research
> Reach donors where they are> Match content medium to
preferred channel> Build once, deliver everywhere> Use content to position the
“ask”
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Best Practice: Enhance Engagement Strategies
Cause Concepts & Interest AlignmentAcquisition, Lift, RetentionLifetime value
Non-financial interactions & participationsReferrals & influenceInteraction trend analysisPredictive Analytics
Strategy:
Tactics:
Align People, Processes, and Technology with a single purpose: Building Healthy Relationships
> Maintain Fundamentals> Capture, Track, and Measure
Engagement Health Indicators> Automate and use system self
learning> Insist on real-time analysis
TraditionalFundraising
Measurements
EngagementIndicators
Maximized Fundraising & Operational Performance
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Best Practice: Go Beyond RFM to Lifecycle Management
Strategy:
Tactics:
Expand on traditional fundraising models to increase performance
> Maintain Fundamentals> Consider non-financial data> Build scoring systems and
automated alerts> Monitor engagement trends and
touch points over time
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved.21
Best Practice: Use Data for Better Decision-Making
Strategy:
Tactics:
> Adopt business intelligence technology> Establish data capture mechanisms> Combine, analyze, and test for
predictive outcome management> Leverage data enrichment sources
Implement a Data Driven Decision Making Framework
http://www.bain.com/publications/articles/big_data_the_organizational_challenge.aspx
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Best Practice: Develop Instruments to Guide Performance
• Engagement Index• Capacity Analysis• Churn Management• Influencer Development• Cultivation & Moves Management• Campaign Performance
Strategy:
Tactics:
Develop key indicators and master dashboards to guide organizational performance
> Establish Performance Indicators> Capture, Track, and Measure> Automate and use system self learning> Insist on real-time analysis
StratusLIVE is a registered Trademark of StratusLIVE, LLC. This slide deck is the property of StratusLIVE, LLC. © 2014 StratusLIVE. All rights reserved.23
Best Practice: Cultivate Integrated Roles
http://marketingland.com/marketing-technologists-are-the-secret-weapon-of-conversion-optimization-66888
http://www.socialmediatoday.com/content/how-transform-yourself-marketing-technologist
Strategy:
Tactics:
Cultivate marketing technologists to leverage emerging trends
> Hire for culture, train for specific skillsets> Emphasize the value of tech competencies> Encourage personal knowledge development
The explosion of digital data is paving the way for a new breed of marketer: The Marketing Technologist
> Digital native> Active on social media> Enjoy problem solving> Collaborate with others> Artfully blend creative & technical> Understand analytics and ROI
Analytical
CreativeTechnical
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Best Practices Summary
Next up: Q & A
Tear Down SilosStop Using Point SolutionsLeverage a Commercial PlatformStreamline & SimplifyPrioritize Content MarketingAlign Content Delivery
Enhance Engagement StrategiesGo beyond RFMUse Data for Decision MakingDevelop Instruments to Guide PerformanceCultivate Integrated Roles & Skillsets
StratusLIVE is a registered Trademark of StratusLIVE, LLC.
This slide deck is the property of StratusLIVE, LLC.
© 2014 StratusLIVE. All rights reserved.25
Q & A:
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Thanks for Attending
Chris Johnsonchris.Johnson@stratuslive.com
757-273-6324
www.stratuslive.com