© 2016 Scientific Revenue. Confidential Material.

Emerging Best Practices in Dynamic PricingTed Verani VP, Business Development January 2016

© 2016 Scientific Revenue. Confidential Material.

What we do: Increase IAP revenue

Scientific Revenue provides a dynamic price management solution for mobile games that boosts in-app purchase revenue. We match the right prices with the right players at the right times, to keep players engaged, increase conversion, and grow profits for game publishers.

© 2016 Scientific Revenue. Confidential Material.

Not About Game Design

• Not About: Game design or How to Design a Monetization UX or Coin Stores or …

• About: The evolving use of IAP as part of a winning monetization strategy

• We have LOTS of information about Game Design on our website

http://www.scientificrevenue.com/resources/

© 2016 Scientific Revenue. Confidential Material.

Not a Trend: The IAP Revolution is Over

© 2016 Scientific Revenue. Confidential Material.

Not a Trend: The Big Data Revolution is (Also) Over

© 2016 Scientific Revenue. Confidential Material.

Trend 1: Continuous Optimization

© 2016 Scientific Revenue. Confidential Material.

More Trend 1

• Left: Number of new users by date and hour, lighter = more

• Right: Number of purchasers by date and hour, lighter = more

• People who join at noon are 4 times more likely to spend than people who join at 5 AM (in this game)

© 2016 Scientific Revenue. Confidential Material.

Trend 2: Game Specific Optimization

© 2016 Scientific Revenue. Confidential Material.

Trend 3: Feeder Apps

http://lloydmelnick.com/2015/10/14/why-your-business-model-should-not-rely-on-in-app-purchases-only/

© 2016 Scientific Revenue. Confidential Material.

Trend 4: Go Global

© 2016 Scientific Revenue. Confidential Material.

Trend 5: Fairness

© 2016 Scientific Revenue. Confidential Material.

Trend 6: Training Users

© 2016 Scientific Revenue. Confidential Material.

Trend 7: Premium Apps for Strong (Children’s) IP

© 2016 Scientific Revenue. Confidential Material.

Trend 8: DLC for Premium Apps

© 2016 Scientific Revenue. Confidential Material.

Thank You

Ted Verani Head of Business Development

ted@scientificrevenue.com @veran1