EMEA iPad Deck

Post on 24-Apr-2015

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LinkedIn EMEA iPad Deck

Transcript of EMEA iPad Deck

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iPad Display AdvertisingEMEA Pitch Deck

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iPad Display Advertising Reach pros. beyond their computers & outside their working day

©2012 LinkedIn Corporation. All Rights Reserved.

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Member journey Landing page displayed within LinkedIn app

Update stream with ad Landing page within app

Ads300x 250 & 600x 500 (retina)

Shown every third page of update stream5 ads max. per session

Targeting: Same capabilities as desktop display ads

300x250300x250

©2012 LinkedIn Corporation. All Rights Reserved.

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LinkedIn iPad usersSenior, engaged & connected

* compared to average CTR for desktop 300x250

** compared to general LI audience

Senior Decision Makers 53% Manager+34% Director+

Engaged4x ad engagement rates*

Connected2x more average network connections**

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