EMDI Public Relations Session on The Role of Events in PR

Post on 19-May-2015

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Transcript of EMDI Public Relations Session on The Role of Events in PR

ByMithu BasuFounder

The Role of Events

In Public Relations

Know your Brand

ImageAttributes

Personality

Know your Target Audience

Demographic profilePsychographic profile

Customize Events

In alignment with Branding and Target profile

Weave PR around the Event

To strengthen brandPosition brand

Case Study

Burn and Lakme Fashion Week

The Challenge

The Solution

Case Study

Environment Day at The Leela

The Challenge

The Solution

Mithu BasuFounder

Dolna Communications

M: 9820414732 T: 022 28410280Email: mithu.basu@dolna.in

Thank You