Post on 06-Mar-2018
1 © Copyright 2013 EMC Corporation. All rights reserved.
EMC & VMWARE STRATEGIC FORUM NEW YORK | MARCH 13 2013
David Goulden President & COO
2 © Copyright 2013 EMC Corporation. All rights reserved.
The Business Drivers
Lower Operational
Costs
Increase Revenue
Reduce Risk
3 © Copyright 2013 EMC Corporation. All rights reserved.
CLOUD TRANSFORMS IT
Lower Operational
Costs
4 © Copyright 2013 EMC Corporation. All rights reserved.
Virtualization Software
Software Defined Compute
Software Defined Storage
Software Defined Network
Software Defined Security
Abstract, Pool And Automate
The Software-Defined Data Center
Physical Hardware
Server Storage Network Security
LEVERAGE INTELLIGENCE
5 © Copyright 2013 EMC Corporation. All rights reserved.
Software Defined Compute
Software Defined Storage
Software Defined Network
Software Defined Security
Software-Defined Storage
VMAX VNX Isilon
3rd Party
Software Defined Storage
Commodity
? WHAT IS DRIVING
INNOVATION IN ARRAYS AND STORAGE SOFTWARE ?
6 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
Performance
Workloads Will Drive Storage Innovation
No Service Level
Performance “Good Enough” Capacity Optimized ($/GB)
Data Loss Not A Disaster
Consistently Good Performance Eventual Consistency Of Data
Data Loss Not A Disaster
Performance “Good Enough” Capacity Optimized ($/GB) Data Loss A Disaster
Consistently Good Performance Consistent Data Data Loss A Disaster
High Service Level
Great Performance Consistent Data Data Loss A Disaster
7 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
Performance
Decision Support
VM Infrastructure
Transaction Processing
Home Directories
Web Content
Online Archive
App Dev
Workloads Will Drive Storage Innovation
Content Mgmt.
HPC
Tech Apps
Motion Video
IT
THE BLUE ZONE
No Service Level
High Service Level
8 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
Performance
THE BLUE ZONE
No Service Level
High Service Level
Workloads Will Migrate To Private Clouds
Private Cloud Virtual Private Cloud
Enterprise SaaS
Private Cloud
Virtual Private Cloud
Hybrid Cloud
9 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
Performance
THE BLUE ZONE
No Service Level
High Service Level
Our Strategy : Best Of Breed Storage
VMAX
VNX
Isilon
10 © Copyright 2013 EMC Corporation. All rights reserved.
SRM Suite
Storage Operations Pack
Two Suites, One Add-On Pack, One UI
Storage Infrastructure Management
Isilon 3RD PARTY
VMAX VNX
Service Assurance Suite
11 © Copyright 2013 EMC Corporation. All rights reserved.
SRM Suite
Storage Operations Pack
For End-To-End Management Of Infrastructure & Applications
Integrates With VMware
Isilon 3RD PARTY
VMAX VNX
Service Assurance Suite
vCenter Operations Manager
12 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
Performance
No Service Level
High Service Level
VMAX
VNX
Isilon
Seek New Workloads & Leave No Gaps
THE BLUE ZONE VMAX
VNX
Isilon
13 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
THE BLUE ZONE
No Service Level
High Service Level
The EMC Portfolio vs. The Competition
VMAX
VNX
Isilon
Performance
14 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
THE BLUE ZONE
No Service Level
High Service Level
Performance
Best-Of-Breed… And Backup To Match
LEADER HIGH-END STORAGE
LEADER MIDRANGE STORAGE
LEADER SCALE-OUT NAS STORAGE
LEADER PURPOSE BUILT BACKUP APPLIANCE
VMAX
VNX
Isilon
15 © Copyright 2013 EMC Corporation. All rights reserved.
Worldwide External Storage Revenue Share
This Strategy Has Served Us Well!
23%
26%
28%
30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
EMC
Other Suppliers
IBMNetAppHPHitachiDell
Sun/Oracle
Source: IDC, March 2013
30% 28%
26% 23%
16 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
Performance
No Service Level
High Service Level
Traditional Apps : Growth 2012-16
Sources: IDC, Gartner, AWS Workload Estimates*
Block / File Storage
Transactional Consistency
Little Tolerance For Data Loss
Hardware-Based Resiliency
Traditional Applications
2016 141M
2012 83M 70%
17 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
Performance
No Service Level
High Service Level
Traditional Apps : Deployment In 2016
Private Cloud Virtual Private Cloud Public Cloud
86% 10% 4%
Sources: IDC, Gartner, AWS Workload Estimates*
18 © Copyright 2013 EMC Corporation. All rights reserved.
Blue Zone Strategy : VMAX Cloud Edition
PLATINUM
GOLD
SILVER
BRONZE
Service Catalog – Aligned With Cloud Operating Models
PLATINUM GOLD
SILVER
BRONZE
Faster Time To Deployment
Simple Linear Pricing
Pre-Deploy & Pay As You Consume
Buy In Smaller Blocks Without Price Penalties
19 © Copyright 2013 EMC Corporation. All rights reserved.
Then Cloud-ify Everything Else
PLATINUM GOLD
SILVER BRONZE
VMAX VNX RECOVER POINT
DATA DOMAIN AVAMAR
VPLEX
SP’s : First Mover Advantage – Jumpstart Storage Automation
Prospects : New Conversation – Dramatically Simplify The Purchase
20 © Copyright 2013 EMC Corporation. All rights reserved.
Performance
No Service Level
High Service Level
Workloads Will Grow In Public Clouds
Storage As-A-Service
Web Content
Online Archive
Enterprise SaaS
Private Cloud
Virtual Private Cloud
Hybrid Cloud
Capacity
Public Cloud
21 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
THE BLUE ZONE
No Service Level
High Service Level
Performance
EMC Atmos : Public Cloud Storage
VMAX
VNX
Isilon
Atmos
22 © Copyright 2013 EMC Corporation. All rights reserved.
Today : Atmos 2.0
Globally Distributed Architecture
Amazon S3 API Compatibility
Dense, Commodity Hardware
100’S OF PETABYTES BILLIONS OF OBJECTS
23 © Copyright 2013 EMC Corporation. All rights reserved.
Performance
No Service Level
High Service Level
Capacity
Private Cloud Virtual Private Cloud
Public Cloud Is Not Standing Still!
Public Cloud
24 © Copyright 2013 EMC Corporation. All rights reserved.
No Service Level
High Service Level
2012-2016 Workload Growth Performance
Capacity
HDFS / Object Storage
Eventual Consistency
Tolerance For Data Loss
Software-Based Resiliency
Next Gen Cloud Applications
2016 48M
2012 6M 700%
Block / File Storage
Transactional Consistency
Little Tolerance For Data Loss
Hardware-Based Resiliency
Traditional Applications
2016 141M
2012 83M 70%
Sources: IDC, Gartner, AWS Workload Estimates*
25 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
Performance
No Service Level
High Service Level
Next Gen Cloud App Deployment In 2016
49% 12% 39%
Sources: IDC, Gartner, AWS Workload Estimates*
Public Cloud New Architecture
Private Cloud Existing & New Architecture
Virtual Private Cloud Existing & New Architecture
26 © Copyright 2013 EMC Corporation. All rights reserved.
The Basics…
New Applications, New Architecture
Commodity Compute
Commodity Storage
Native HDFS & Amazon S3 API
Built For Service Providers
Enterprise Ready
Self-Provisioning & Managing
Globally Distributed Architecture
27 © Copyright 2013 EMC Corporation. All rights reserved.
Objects Run Against Existing Arrays
Commodity
VNX Isilon
3rd Party
VMAX
And We Offer Choice : EMC & Non-EMC Arrays!
28 © Copyright 2013 EMC Corporation. All rights reserved.
Commodity
VNX Isilon
3rd Party
VMAX
Abstract The Intelligence From Isilon!
What About File Access ?
29 © Copyright 2013 EMC Corporation. All rights reserved.
Commodity
VNX Isilon
3rd Party
VMAX
Abstract The Intelligence From VNX & VMAX!
What About Block Access ?
30 © Copyright 2013 EMC Corporation. All rights reserved.
Block, File & Object Access Constitute The “Data Plane”
Foundation Of Software Defined Storage
Commodity
VNX Isilon
3rd Party
VMAX
Data Plane
Software Defined Storage
31 © Copyright 2013 EMC Corporation. All rights reserved.
Data Plane
Virtualization & Management Of Storage Drives Efficiency
Control Plane Manages & Automates
Commodity
VNX Isilon
3rd Party
VMAX
Control Plane
Software Defined Storage
32 © Copyright 2013 EMC Corporation. All rights reserved.
Standardize Management Across Existing & New Architectures
Manages Data Plane… And Arrays Directly
Commodity
VNX Isilon
3rd Party
VMAX
Control Plane
Software Defined Storage
33 © Copyright 2013 EMC Corporation. All rights reserved.
Data Plane
Integrates With OpenStack & Hyper-V
Commodity
VNX Isilon
3rd Party
VMAX
Control Plane
Software Defined Storage
34 © Copyright 2013 EMC Corporation. All rights reserved.
VMware : Integrated Control Plane
Data Plane
Commodity
VNX Isilon
3rd Party
VMAX
Control Plane
vSphere Virtual SAN
vCloud Automation Center
vCenter Ops Manager
Software Defined Storage
35 © Copyright 2013 EMC Corporation. All rights reserved.
Layer On Higher Level Data Services
Data Plane
Commodity
VNX Isilon
3rd Party
VMAX
Control Plane
Software Defined Storage
vCloud Automation Center
vCenter Ops Manager
36 © Copyright 2013 EMC Corporation. All rights reserved.
Our Customers Will Be Able To Build A Web Scale Data Center
Without Hiring 1000 PhDs
Or Put Another Way…
37 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
Performance
No Service Level
High Service Level
Total Workload Deployments In 2016
Public Cloud New Architecture
78% 12%
Private Cloud Existing & New Architecture
10%
Virtual Private Cloud Existing & New Architecture
Existing Architecture : $32BN (4% CAGR)
New Architecture : $8BN (24% CAGR)
Source: IDC, Gartner, AWS Workload Estimates IDC Worldwide Enterprise Storage Systems 2012-16, IDC Worldwide Enterprise Storage for Public and Private Cloud 2012-16, IDC Worldwide Quarterly Disk Storage Systems Forecast, IDC Storage Workloads 2012, EMC Analysis
38 © Copyright 2013 EMC Corporation. All rights reserved.
Economics Of Cloud : TCO By Workload
16.6 Admin
Storage
Network
Compute
Source: AWS Pricing, Forrester, Customer Interviews, EMC IT, internal Analysis Excludes Cost Of SW Licenses, Except OS; Power, Cooling / Floor Space Cost Allocation Included In Compute, Storage, & Network For On-Premise
41.3
28.0 33.4
>99.85% 99.85% 99.995%
ERP ($K/MONTH)
Public Cloud++
On Premise
Public Cloud
39 © Copyright 2013 EMC Corporation. All rights reserved.
Economics Of Cloud : TCO By Workload
16.6 Admin
Storage
Network
Compute TIER4 STORAGE ($K/MONTH)
Does not include cost of network equipment required to support cloud storage. Based on 3/4/2013 pricing & 100 TB storage Cost optimized version of VNX5300. Based on 200 TB of raw & 105 TB of usable capacity Isilon NL400 with 4 TB drives. Based on 144TB of raw and 115TB usable capacity Source: AWS pricing, Forrester, customer interviews, EMC pricing, EMC IT, internal analysis
On Prem Isilon
Public Cloud
On Prem VNX
8.2
4.9
3.0
41.3
28.0 33.4
>99.85% 99.85% 99.995%
ERP ($K/MONTH)
Public Cloud++
On Premise
Public Cloud
40 © Copyright 2013 EMC Corporation. All rights reserved.
Economics Of Cloud : TCO By Workload TIER4 STORAGE
($K/MONTH)
Power, cooling and floor space cost allocation included in compute, storage, and network for On-Prem. Exclude Sales Tax on AWS Services; EMR and GP HD licenses included in AWS and On-Prem computes. Source: AWS pricing, Greenplum team, internal Analysis
On Prem Isilon
Public Cloud
On Prem VNX
8.2
4.9
3.0
HADOOP ($K/MONTH)
36.4 41.9
On Premise
Public Cloud
Storage Intensive
ASSUMES 40% CPU UTILIZATION
ON PREMISE
60.9
70.2
On Premise
Public Cloud
Compute Intensive
41.3
28.0 33.4
>99.85% 99.85% 99.995%
ERP ($K/MONTH)
Public Cloud++
On Premise
Public Cloud
41 © Copyright 2013 EMC Corporation. All rights reserved.
HADOOP ($K/MONTH)
36.4 41.9
On Premise
Public Cloud
Storage Intensive
ASSUMES 40% CPU UTILIZATION
ON PREMISE
60.9
70.2
On Premise
Public Cloud
Compute Intensive
Economics Of Cloud : TCO By Workload TIER4 STORAGE
($K/MONTH)
On Prem Isilon
Public Cloud
On Prem VNX
8.2
4.9
3.0
41.3
28.0 33.4
>99.85% 99.85% 99.995%
ERP ($K/MONTH)
Public Cloud++
On Premise
Public Cloud
ON PREMISE 16-32% LOWER COST
ON PREMISE 40-63% LOWER COST
ON PREMISE 13% LOWER COST
ON PREMISE 15% HIGHER COST
42 © Copyright 2013 EMC Corporation. All rights reserved.
Service Level Of Cloud
Availability
Storage
Compute
Data Loss
RTO
Performance
Source: “Amazon Web Services: In-Depth Assessment”, Gartner, 1/17/2013
Enterprise Needs
Public Cloud Provides
<30 Mins / Month
<30 Mins / Month
Defined SLA
Std. Benchmark
<24 Hours
262.8 Mins / Year
43.8 Mins / Month
No SLA
No SLA
No SLA
43 © Copyright 2013 EMC Corporation. All rights reserved.
Infrastructure & Application Software Vendors Will Add Value!
This Is A Programmable Platform
Data Plane
Commodity
VNX Isilon
3rd Party
VMAX
Software Defined Storage
Control Plane
REST API’s REST API’s
44 © Copyright 2013 EMC Corporation. All rights reserved.
Use Case : EMC Syncplicity
COMPANY A
PUBLIC CLOUD ORCHESTRATION
EMC SOFTWARE DEFINED STORAGE
ISILON Storage
ATMOS Storage
On-P
rem
ise O
ff-Pre
mis
e CLOUD STORAGE
SP PARTNER
COMPANY B
45 © Copyright 2013 EMC Corporation. All rights reserved.
Capacity
New Performance-Intensive Workloads Performance
High Service Level
No Service Level
100μS
500μS
1mS
5mS
46 © Copyright 2013 EMC Corporation. All rights reserved.
New Performance-Intensive Workloads Performance
High Service Level
No Service Level
100μS
500μS
1mS
2mS
Web Scale Applications
Financial Modeling
Seismic Research
VDI Database
Consolidation
47 © Copyright 2013 EMC Corporation. All rights reserved.
Flash Characteristics
PCIe Card SSD
Flash
Performance Capacity
Hard Disk Drives
Latency
IOPS
$/GB
$/IOPS
100μS
100,000
30-40X
50X
200μS
20,000
30-40X
10X
2mS
200
4X
X
6mS
80
X
1.6X
48 © Copyright 2013 EMC Corporation. All rights reserved.
Flash Reduces Latency, Increases IOPS Performance
High Service Level
No Service Level
100μS
500μS
1mS
2mS
Web Scale Applications
Financial Modeling
Seismic Research
VDI Database
Consolidation
49 © Copyright 2013 EMC Corporation. All rights reserved.
XtremSF Flash Cards
XtremSW Suite
XtremIO Array
Four PCIe Cards With Industry-Leading Performance
XtremSW Cache Software & Roadmap For Suite
Directed Availability Customer Shipments
Storage
Server
50 © Copyright 2013 EMC Corporation. All rights reserved.
The XtremSF Family All Cards Are HHHL – Highest Density In The Industry
XtremSF 2200
2.2 TB XtremSF 1400
1.4 TB XtremSF 700
700 GB XtremSF 550
550 GB
51 © Copyright 2013 EMC Corporation. All rights reserved.
XtremSF : Leading Performance 2X The IOPS With Half The Latency Of Brand ‘F’
Source: EMC Internal Testing.
Late
ncy (
ms)
IOPS (000s)
0.0
1.0
2.0
3.0
4.0
5.0
0 50 100 150
Thousands
8KB Random 70/30 Mixed – Latency vs. IOPS
Late
ncy (
ms)
IOPS (000s)
4KB Random 70/30 Mixed – Latency vs. IOPS
0.0
0.5
1.0
1.5
2.0
2.5
0 100 200 300
52 © Copyright 2013 EMC Corporation. All rights reserved.
8KB Block Size, Mixed Workload Requiring 1M IOPS
XtremSF : 58% Lower TCO Than Brand ‘F’
Number Of Cards 10 20 50%
Cost Of Cards $110K $236K 53%
Cost of CPU $3K $12K 75%
Cost Of Power $18K $37K 51%
Support Cost $18K $74K 76%
Total Cost $149K $359K 58%
Note: TCO Analysis comparing 10x 1.4TB XtremSF with 1.2TB Brand ‘F’ PCIe Flash cards; 2 cards installed per server 1 Based on single device, random 70/30 Read/Write IOPS test results 2 Assumes utility rate of $0.15/KWHr & Power Utilization Efficiency of 1.5; each card consumes 25W, each server consumes
600W; Power savings calculated over 3 years
53 © Copyright 2013 EMC Corporation. All rights reserved.
XtremSW Suite Future Direction Data Services For Flash As Cache, DAS Or Memory
Caching Direct Attached Storage (DAS)
High Availability Pooling
54 © Copyright 2013 EMC Corporation. All rights reserved.
Designed For Flash “Always On” Data Services
Inherently Balanced Linear Scale-Out Architecture
Software-Defined Commercial Off The Shelf Hardware
RETHINKING CORE DESIGN CRITERIA
XtremIO
55 © Copyright 2013 EMC Corporation. All rights reserved.
XtremIO vs. The Leading Startup
Leading All Flash Array
Startup
Scale-Out Architecture Yes No
Linear Scalability Yes No
Predictable Performance Yes No
Inline Deduplication Yes Limited
Thin Provisioning Yes Yes
Space Efficient RAID Protection Yes No
Snapshots Yes No
VAAI Support Yes Limited
iSCSI Support Yes No
56 © Copyright 2013 EMC Corporation. All rights reserved.
Flash Reduces Latency, Increases IOPS Performance
High Service Level
No Service Level
100μS
500μS
1mS
2mS
XtremSF
XtremIO
VMAX
VNX
Isilon
57 © Copyright 2013 EMC Corporation. All rights reserved.
Cost-Optimizing Performance And Capacity
Hybrid Arrays Automatically Tier Data
PERFORMANCE CAPACITY
INACTIVE DATA
ACTIVE DATA
FAST Dynamically And Automatically
Optimizes Storage Pools Based On Actual Data Activity
5% FLASH 95% DISK
58 © Copyright 2013 EMC Corporation. All rights reserved.
CAPACITY DISTRIBUTION
TRANSACTION DISTRIBUTION
Hybrid Array – An Incredibly Cost-Effective Way To Deploy Flash
A Little Flash Goes A Long Way
47% Of IOPs Serviced By 1% Of Capacity
59 © Copyright 2013 EMC Corporation. All rights reserved.
Hybrid Arrays Lower Costs
Footprint
Power
Cost
IOPS
Media
125%
60%
75%
52%
0% Flash
45 RU
3938w
$374,324
33K IOPS
210 15K DRIVES
5% Flash
18 RU
990w
$180,292
74K IOPS
30 200GB SSDs
24 3TB
NL-SAS
16 600GB
15K SAS
FAST Cache & FAST VP
70 DRIVES
60 © Copyright 2013 EMC Corporation. All rights reserved.
10X
$/G
B
Performance HDD Nearline HDD
MLC 8X More Expensive Than Performance HDD Through 2016
Flash vs HDD : Industry Cost Trends
2011 2012 2013 2014 2015 2016
MLC Flash
40X 8X 40X
61 © Copyright 2013 EMC Corporation. All rights reserved.
Adding SSDs To A Traditional HDD Array
Hybrid Array : SSD Retrofit Model
Reduces Cost, Power And Footprint Low $/GB Controller/Software Designed For Flash $/IOPS Increases With Scale
Controller
HDDs
SSDs
62 © Copyright 2013 EMC Corporation. All rights reserved.
MCx™ Controller Comparison
0
1
2
3
4
5
6
7
8
9
10
11
12
- 200,000 400,000 600,000 800,000 1,000,000
Response T
ime
8K Transactions / Second
Flash-Optimized Controllers
Source: SPEC.ORG NFS Results
70% FASTER &
4X BETTER
Re-Written To Take Full Advantage Of Intel Multicore Processors
70% FASTER &
4X BETTER
63 © Copyright 2013 EMC Corporation. All rights reserved.
How It All Fits Together
XtremSW Suite
XtremSF Or 3rd Party
DAS O
r Mem
ory
XtremSW Suite
XtremSF Or 3rd Party
DAS O
r Mem
ory
XtremSW Suite
XtremSF Or 3rd Party
DAS O
r Mem
ory
XtremSW Suite
XtremSF Or 3rd Party
DAS O
r Mem
ory
XtremIO DEDUPE, THIN,
SNAPS, REPLICATION SAN
XtremIO DEDUPE, THIN,
SNAPS, REPLICATION SAN
XtremIO DEDUPE, THIN,
SNAPS, REPLICATION SAN
XtremIO DEDUPE, THIN,
SNAPS, REPLICATION SAN
Server Storage Hot Edge Hybrid Arrays
Make The Hot Edge Hotter!
SSD FC SATA
Fully Automated Storage Tiering (FAST)
64 © Copyright 2013 EMC Corporation. All rights reserved.
How It All Fits Together
XtremSW Suite
XtremSF Or 3rd Party
DAS O
r Mem
ory
XtremSW Suite
XtremSF Or 3rd Party
DAS O
r Mem
ory
XtremSW Suite
XtremSF Or 3rd Party
DAS O
r Mem
ory
XtremSW Suite
XtremSF Or 3rd Party
DAS O
r Mem
ory
Hot Edge
Fully Automated Storage Tiering (FAST)
Hybrid Arrays Make The Cold Core Cooler!
XtremIO DEDUPE, THIN,
SNAPS, REPLICATION SAN
XtremIO DEDUPE, THIN,
SNAPS, REPLICATION SAN
XtremIO DEDUPE, THIN,
SNAPS, REPLICATION SAN
XtremIO DEDUPE, THIN,
SNAPS, REPLICATION SAN
Server Storage
SSD FC SATA
Cold Core
CAPACITY OPTIMIZED STORAGE
POOL
65 © Copyright 2013 EMC Corporation. All rights reserved.
The Business Drivers
Lower Operational
Costs
Increase Revenue
Reduce Risk
66 © Copyright 2013 EMC Corporation. All rights reserved.
Trusted IT Means
Ensuring Availability Of Applications, Systems & Data
Identifying & Repelling Threats
Protecting Data
Continuous Availability
Integrated Backup & Recovery
Advanced Security
67 © Copyright 2013 EMC Corporation. All rights reserved.
Summary
Cloud Storage Infrastructure – Workloads Drive Storage Choice, One Size Does Not Fit All
– Public Cloud & New Workloads Require A New Architecture
– EMC Software-Defined Storage Is Coming (Very) Soon!
– We Intend To Lead In Server Flash & All Flash Arrays
– Hybrid Arrays Are The Most Economic Way To Deploy Storage
Trusted IT