Post on 09-Feb-2016
description
“EMC CoE DATA SCIENCE - Making Sense of BIG DATA”
Alon Kaufman, Ph.D.Director of Research & Innovation, RSA IL CTO
Industries Are Broadly Embracing Big DataBig Data & Data Science Becoming Central to Enterprise Strategy
Advertising & Public Relations•Ad Targeting
•Sentiment Analysis•Customer Acquisition
Media & Telecommunications•Network Optimization
•Churn Prevention•Fraud Prevention
Energy•Smart Grid•Exploration
Healthcare & Life Sciences•Pharmaco-Genomics
•Bio-Informatics•Pharmaceutical Research
Retail•CRM – Customer Scoring
•Store Siting and Layout•Supply Chain Optimization
Financial Services•Algorithmic Trading
•Fraud Detection•Portfolio Analysis
Manufacturing•Product Research
•Process & Quality Analysis•Distribution Optimization
Government•Market Governance
•Counter-Terrorism•Econometrics
The Fraud Detection & Prevention World
Dynamic environment
Usability
Stopping fraud
The Problem The Solution
• Not realistic to challenge 100% of the transactions
• Machine learning based Risk Engine, that adjusts online
√
Risk Engine
Case Mgmt
Activity details
Policy Mgr.
Behavior Device Fraud
Authenticate Continue
Deployment:The RSA Risk Engine
Step-up AuthenticationFeedback
Feedback
Chal
leng
e?Out
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band
Oth
ers
Know
ledg
e
271937
Online Banking Fraud Detection ResultsTop 10 US Bank 91% Fraud
Detection, Preventing ~$1.3M in 1 month ,0.35%
Challenge Rate
RSA & EMC Data Science Activities Vast experience in applying DS to business solutions
Over 8000 customers, and 7 years for building proven ROI products based on machine learning
In Israel, team of 20+ data scientist, 7 PhD’s focusing on:
– Financial fraud detection (online banking & ecommerce)– Cybercrime, and security risk analytics– IT advanced solutions– General data science services for companies entering the field
End-to-end business solution; from the business understanding via data manipulation , modeling, deployment and ongoing service operations and adaptations
Thank You