Responsive email design with multi-device customers in mind

Email Design Panel

Ewa BadarukGlobal eCRMMarketing Manager adidas Group

Amy CarpenterDigital Marketing Team LeaderWhole Foods Market

Justine Jordan Marketing Director Litmus

Wacarra Yeomans Director Creative Services Responsys

The Role of Email in Your Organization

©hqdesktop

0%

10%

20%

30%

40%

50%

60%

70%

Desktop

Webmail

Mobile

10%

33%

50%

Source: Litmus Email Analytics

Desktop, Webmail, Mobile: 2011 - Now

Designing For Mobile, First

© Flickr: mauroprivitera

Landing page

Design Resources

©adidas group

Process and Testing

© The Chemical Heritage Foundation

First Welcome Email Second Email

Third Email Fourth Email

Handcrafted Design for Each Subscriber (at Scale)

© Flickr: mayyeo

Recipes: Meat Recipes: Veggie

Segmentation dynamic content

block

Sustainable Design

NEWSLETTERS ADIDAS & REEBOK

988adidas 721 – 15 MarketsReebok 267 – 8 Markets

3068adidas & Reebok – Estimation

Ewa BadarukGlobal eCRMMarketing Manager adidas Group

Amy CarpenterDigital Marketing Team LeaderWhole Foods Market

Justine Jordan Marketing Director Litmus

Wacarra Yeomans Director Creative Services Responsys

Responsive email design with multi-device customers in mind

Email Design Panel