Post on 31-Oct-2014
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Ella the EngineerConcept Document
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Women have higher college graduation rates
compared to men
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Men disproportionately outnumber women in the number of STEM
degrees received
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In 2008 only 21% of women received
degrees in computer science
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2004 approximately 192,900 female
engineers in the US compared to 1,515,000
men
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1/3 of the 190K were software engineers
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In 1999 women made up 1/4 of all engineers
under 25
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In 1999 women made up 1/20 of all engineers
over 49
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In 2 states, NO girls took AP Computer Science last year
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In 2003 approximately 20% of new engineers
were women, compared with about
80% of men
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Women have majored in engineering
programs at lower rates than men
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Why?
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Traditional “male breadwinner”
model
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Socialized early in their childhoods, girls are raised
where science, engineering, and mathematics are promoted as
“male professions”
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Media rarely profiles prominent female engineers
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How to change?
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Need more role models
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Women with one or two engineering parents are said to be moderately more likely to
major in engineering
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Encouragement from teachers, counselors, administrators are
positive impacts
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Grade school involvement and exposure is critical
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Social changes are needed to support female engineers
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Executive professionals say...
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More woman in tech...
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Enter...
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...Ella The Engineer
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A kids-focused animation series about Ella, a software
engineer
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Ella uses her engineering smarts to solve everyday
problems
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Each episode supports the concept of software
engineering through problem solving techniques
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At the end of each episode, kids learn how to do a simple coding challenge and go offline to a website and/or app to see
the results
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In the first episode, we meet Ella, a software engineer. Ella uses her skills in development and engineering to solve everyday
problems. In this episode there seems to be a problem with the main traffic light in the town. The light is controlled by
computer software and it seems to be blinking all the colors randomly, causing a traffic backup in the town. All the people in
the town are having trouble getting to work, school, and the stores. They are stuck in the town square.
The mayor calls Ella to solve the “glitch”. Through her software and computer skills, Ella realizes there is a “glitch” or “broken” code. She fixes the problem with the help of Tabby (her Tablet), Smarty (her Smarthphone), plus Mac (her laptop) and Mousey
(Mac’s mouse). They all act as friends and advisors to Ella. Ella uses her coding skills to solve the problem and the result is
that the traffic light operates as normal. Now all the town people can get to work, home and school.
In the end, Ella provides the kids at home with a coding challenge. They can interact and write code on the Ella the Engineer app, which creates a scene/action, opens additional scenes, secret codes, or earns points for merchandise, other
stuff
The main purpose is to educate kids on how code and how software is being used today on things that they see everyday (e.g. traffic lights). It also provides an engaging experience by
providing a coding challenge at the end of each episode, which is then discussed at the beginning of the next episode. Sort of
“did you get this result”.
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Help us finish the idea!
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Contact:
Anthony Onesto
A dad with two girls (and a son) who would like to help drive interest in coding with young kids.
aonesto@gmail.com347.744.9070
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