Small businesses in SUCH A big social media world BabelCamp 2016

Eliška Vyhnánková @annaud

It’s not about agencies and big budgets!

It’s about ordinary people who keep struggling

with social media

IS IT POSSIBLE FOR small and medium businesses

TO compete with budgets of big brands?

Big question!

WHO SHOULD DO OUR SOCIAL MEDIA MARKETING? HOW MUCH MONEY SHOULD we INVEST?

WHAT kind of SOCIAL MEDIA SHOULD we USE?

Frequently given questions?

THEY DON’T KNOW BASICS they are against social media

they are afraid of crisis communication they HAVE NO strategy

they don’t think about ROI

Main problems

INITIATE YOUR CLIENTS INTO SOCIAL MEDIA ESSENTIALS!

It’s quite simple ;)

yes, teach them!

clarify the basics

What should you do?

teach them how to talk with customers

What should you do?

show them there is nothing to fear

What should you do?

if they know what to do

TEACH THEM THE RIGHT METRICS

What should you do?

UNCOVER the hidden stars

What should you do?

SHOW THEM THE RIGHT TOOLS

What should you do?

get them used to workING with social media

What should you do?

supervise them

What should you do?

It can be paid ;)

BUT WHY? WHERE IS OUR MONEY?

Great question :)

BUT WHY?

Result? Happiness :) You

Clients

this

way ELIŠKA VYHNÁNKOVÁ @ANNAUD ELISKA@VYHNANKOVA.CZ 737 937 170

thank you

or vyhnankova.cz