Post on 28-Jan-2015
description
LINESHAP
ECOLO
RVALU
ETEXTURE
SPACE
FORM
Design Elements
BALANCEVARIETY
MOVEMENTCONTRASTEMPHASIS
PROPORTIONUNITY
Design Principles
Elements of Design
Are the seven basic building blocks of art & design.
Without these building blocks the principles are meaningless. Without the principles the elements can not be used to their best ability.
LINESHAPECOLORVALUE
TEXTURESPACEFORM
Design Elements
A mark. Lines have thickness, direction, and movement; they can be interrupted and
can show emotion in an artwork.
Line
Line
Line
Contour lines- outline the edges of forms or shapes
Gestural lines- indicate action and physical movement
When line curves or corners around and crosses over itself it becomes a shape.
Shape
Shape
SHAPES CAN BE DESCRIBED AS:
GEOMETRICsquare, triangle, rectangle, rhombus, circle, cone
ORGANICfree form shapes, shapes in nature for example:
leaves, trees, clouds, animals
Color has three main properties:1. Hue
2. Value3. Intensity
Color
Color
Color has three properties:1. The first is HUE.
(this is the name of the colors)
2. The second property of color is
value, which refers to the
lightness or darkness of a hue.
3. The third property of color is
intensity, which refers to the purity
of the hue (called “chroma”)
Neutral Colors
These colors are made by adding a complimentary color (opposite on the color wheel) to a hue. Neutralized hues are called tones.
Tints and Shades
Tints-adding the color white.
Shades- adding the color black.
Warm and Cool Colors
The lightness or darkness of a hue.
Value
Value
Value contrasts help us
to see and understand a
two-dimensional work of art.
Value describes form and value defines space.
The quality of a surface: Smooth, rough, bumpy, hairy, etc.
Texture
Hatching and Cross Hatching
Line can be used to create value and textures
Hatching
Cross Hatching
Texture
Textures are all around us in our environment.
Actual texture – texture that you can feel with your sense of touch.
Implied texture – texture that has been simulated in drawing and painting on a smooth surface to appear as if it is textured.
The amount of depth in both 2D and 3D artworks.
Around, above, inside, outside, help describe space
Space
Space
The feeling of space in a drawing or painting is always an illusion. Artists combine the use of light and dark value with other techniques. Some of these are: simple overlapping, ladder perspective, linear perspective, and atmospheric perspective.
Linear perspective“Snow in New York”
In 3D artworks it is the quality of the shape. Ex. Cubes, spheres and cones
Form
Form
Form describes volume and mass, or the three-dimensional aspects of objects that take up space.
Forms can be realistic, abstract, geometric, organic etc…
Form is considered three-dimensional showing height, width and depth. It can be illustrated or constructed.
Principles of Design
The basic rules of aesthetics that guide in the organization of elements in a work of art.
BalanceEmphasis
VarietyMovementProportionContrast
Unity
Design Principles
An appearance of evenness in an artwork. There are two kinds: Symmetry &
Asymmetry
Balance
Balance
This is an example of symmetrical balance in which
the design is the same on both sides of the center axis.
This is an example of asymmetrical balance
because the object is not the same on both sides.
Balance refers to the distribution of visual weight in a work of art
An appearance of evenness in an artwork. There are two kinds: Symmetry &
Asymmetry
Balance
In composition it is an arrangement of elements using order or disorder.
Symmetry
A composition with identical or similar elements arranged on both the right and
left halves of an image.
Vertical symmetry
Vertical symmetry
A composition with identical or similar elements arranged on both the top and
bottom halves of an image.
Horizontal symmetry
Horizontal symmetry
A composition with a center point from which the arrangement of elements radiate around in a
circular format.
Imagine:Cut a piece of “pie” out of an empty circle. Create a
design on the piece of pie.Repeat the pie piece to finish off the “pie.”
Radial symmetry
Radial symmetry
A composition with a heavy and light amount of elements. Asymmetry uses disorder to create
balance.
Asymmetry
Asymmetrical
A large difference between elements. Green and Red, dark and light, large and small,
thin and thick, bright and dull.
Contrast
Contrast
Contrast refers to differences in values, colors textures, shapes and other elements.
Where an artist draws attention to one or more parts of a design.
Emphasis
Emphasis
Emphasis is used by artists to create dominance and focus in their work. Artists often use focal areas (centers of interest) to place emphasis on the most important aspect of art.
The path the viewer’s eye is directed to take by the artist’s choice of elements such as
line.
Movement
Movement
Visual movement is used by artists to direct viewer through their work, often to focal areas.
The differences in any element in a work of art give it variety.
Ex: A variety of shape sizes or a variety of the same hue
Variety
Rhythm
Rhythm is repetition of visual movement of the elements-colors shapes, lines, values, forms, spaces, and textures. Movement and rhythm work together to create the visual equivalent of a musical beat..
Pattern
Pattern uses the art elements in planned or random repetitions to enhance surfaces of paintings or sculptures.
A sense that all of the parts belong together as one piece of artwork.
Unity
Unity
Unity provides the cohesive quality that makes an art work feel complete and finished. All the principles work together to create unity and therefore a successful design.
Salvador Dali Andy Warhol
The relationships of size in artworks in relation to how they are normally viewed.
Ex. A perfectly drawn person in proportion or a perfectly drawn person with a tiny head
Proportion – aka – Scale
Proportion
This picture uses the idea of proportion to illustrate the size difference between the fish and the boat.
Proportion – aka – Scale