Post on 20-Aug-2015
2011 Great Ideas
Eight Ways to Get More Members to Read
Hub Id: #ideas11 ls5Melynn Sight
nSight Marke8ng
Who is this? “10,000 hours of
practice is required to
achieve the level of mastery
associated with being a world-class expert.” Ability
OpportunityAdvantageHard Work
2. PLAN IT • Get Feedback
• Test new ideas
• Hear member concerns
• Field new member ques8ons
• Answer members’ desire to connect
• Enable members to support each other
• Help members collaborate with each other
• Build rela8onships with your members
• Give your members the ability to receive content from you automa8cally
• Show responsiveness
• Show members you are listening
• Let members know you want their feedback
Information out Information in
2. PLAN IT
www.nsightmarketing.com/buildaplan
4. Simplify It• Know your (readability) stats
• Lead with the benefit• Use white space
bullets and
graphics
to break up text
4. Simplify It• Know your (readability) stats
• Lead with the benefit• Use white space
bullets and
graphics
to break up text
5. Standardize It
1. Logo placement2. WIIFM – early3. A_en8on in 2 seconds?4. Compelled to ac8on in 2
minutes?5. Gripping headline6. Use of tes8monials, or
short credibility of speaker
7. Style guidelines
6. Personalize It
Communications Top 6
1. I like my messages short
2. Don’t re-send information to me again and again 3. I’ll read headlines with links
4. I want to know educational options available to me
5. I don’t get PAC
6. I want to understand designations
1. Who is the audience?
2. What’s the goal?
3. What will make them care?
4. What do you want them to do?
Do your own Audit
ASK EVERY TIME
1. Who is the audience?
2. What’s the goal?
3. What will make them care?
4. What do you want them to do?
² Use of bullets, white space and logo
ASK EVERY TIME
1. Who is the audience?
2. What’s the goal?
3. What will make them care?
4. What do you want them to do?
² Use of bullets, white space and logo
ASK EVERY TIME
1. Who is the audience?
2. What’s the goal?
3. What will make them care?
4. What do you want them to do?
5. Use of bullets, white space and logo
After Before
1. Analyze it2. Plan it3. Organize it4. Simplify it5. Standardize it6. Personalize It7. Web-ify it8. Empha-Size It