Can you use social media/social

networking tools to strengthen your work?

What is social media?

Characteristics of social media?

Source: iCrossing

Participation

Openness

Conversation

Community

Connectedness

5 things Social Media is all about.

Source: Conversation Prism 1.0, Brian Solis/Flickr

Conversations => TrustActually, what we are saying is that

conversations can build social capital, which in turn helps

communities get things done

#1

Source: Renew Newcastle Facebook Group

Source: Energize Clinton’s Facebook Page

It’s about Listening#2

It’s about listening

If you are marketing, you’d better be listening

Source: http://www.youtube.com/watch?v=DkOHsjZKBB0

It’s about listening

Google Alerts

Go to the Google Alerts homepage to start

It’s about listening

What should you listen for?• Your name• Your products• Your Organization or Business•Community•Competition•Clients•Writing Topics

It’s about listening

Twitter Search•http://search.twitter.com/

Permission by: www.clickrain.com

It’s about listening

RSS Feeds--RSS is a technology that enables users to receive updates on their favorite blogs & websites

Source: “RSS in Plain English”/YouTube

It’s about “Getting things done”

#3

It’s about getting things done

Project Management--Basecamp• To do list• Message Board•Writeboard (wiki)•File Upload•Time

It’s about getting things done

Social Bookmarking• Delicious• Digg• Diigo• True Thinker

It’s about Collaboration#4

It’s about collaboration

Principle – share don’t send

Share

Send

Check out Google Wave -- http://wave.google.com

http://www.truethinker.com/Index.aspx

It’s about collaboration

Wiki’s work great for creating collaborative documents

http://www.writeboard.com/

It’s about collaboration

Flickr’s Creative Commons

http://www.flickr.com/creativecommons

Resource: A Complete Guide to Finding and Using Incredible Flickr Images

It’s about building a movement

#5

It’s about building a movement

Attributes of a Tribe:1. Connect to one

another2. Connect to a

leader3. Connect to an

idea

Source: Seth Godin, Tribes, p. 1 Read Seth’s blog

“Great Leaders create

movements by empowering the

tribe to communicate.”

Quote: Seth Godin, Tribes, p. ?

http://sdexplorer.ning.com/

What would it take to create an Economic

Gardening movement in SD?

Conference Ning Network

http://egconference.ning.comRural Learning Center

Rural Transformation Inc.Howard, SD

www.rurallearningcenter.orgwww.ReImagineRural.com