eFinancials 2011 - Adriaan Hendrikse & Ruurd Priester - NPEX & LBi Lost Boys

De gouden toekomst van

het MKB

Adriaan Hendrikse

a.hendrikse@npex.nl

LBi Lost Boys

Ruurd Priester

ruurd.priester@lbi.lostboys.nl

MKB in crisis

Omzet > 3.000.000 € Multinational

170.000.000.000

- Solvency 2 - Basel 3 - Kredietcrisis

Wat wil het MKB?

Financiering Marketing

Financiering

TRADITIONELE BEURS

BELEGGER

BROKER

CLEARING MEMBER

CUSTODIAN

EURONEXT

EUROCLEAR

CUSTODIAN

Eenmalig: > € 1 mln

Jaarlijks: > € 200k

TRADITIONELE BEURS

BELEGGER

BROKER

CLEARING MEMBER

CUSTODIAN

EURONEXT

EUROCLEAR

CUSTODIAN

NPEX BEURS

STICHTING BEWAAR BEDRIJF

TRADITIONELE BEURS

BELEGGER

BROKER

CLEARING MEMBER

CUSTODIAN

EURONEXT

EUROCLEAR

CUSTODIAN

NPEX BEURS

STICHTING BEWAAR BEDRIJF Eenmalig: > € 1 mln

Jaarlijks: > € 200k Eenmalig: ± € 50k

Jaarlijks: ± € 10k

Effectenbeurs voor MKB

3 jaar: 28 noteringen

Financierings-probleem?

Opgelost

Marketing

Crisis?

Nr. 1 damesparfum van

Nederland

(Bron: IRI, Infoscan drogisterijen SC, Q2 2010 – Q1 2011, volume sales)

Attract

Retain Convert

Innovate Attract

Retain Convert

Campaign Campaign Campaign

Bought Bought Bought

Owned media

Earned media

Voor Na €

Innovate Attract

Retain Convert

Innovatie budget Media budget

Innovate Innovatie budget

•  User insight

•  Service design

•  Responsive design

•  Social CRM

•  Analytics

Nr. 1 <UwProductcategorie>

van Nederland

Marketing probleem?

Opgelost

Gouden toekomst

Adriaan Hendrikse

a.hendrikse@npex.nl

LBi Lost Boys

Ruurd Priester

ruurd.priester@lbi.lostboys.nl

eFinancials 2011 - Adriaan Hendrikse & Ruurd Priester - NPEX & LBi Lost Boys

Economy & Finance

Transcript of eFinancials 2011 - Adriaan Hendrikse & Ruurd Priester - NPEX & LBi Lost Boys

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