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For Tourism

ByLorna SixsmithWrite On Track

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What Is Pinterest?

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What is Pinterest?

Can easily share pins on Twitter

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Terms Used In Pinterest

• Images = Pins• Pins are categorised

into boards • Repin = shares• Image Quality

Important• Pins Link to Source

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Some Pinterest Stats

• Fastest growing social media platform & 3rd largest

• Average time spent per visit – 16mins• 80% of pins are repins• Pinterest users spend more • Most popular pinner – Joy Cho, 11 million

followers• Most popular pins – approx 1500 repins

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Why Use Pinterest?

• Pins link to their source / your website• Users more inclined to buy/act on Pinterest• High % of Content is Lifestyle Based• High % of Users are Affluent (28% over $100k)• Repinning - Virality

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Travel Boards = 2.5% of All Boards

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Pinterest for Travel

• ‘How To’ / ‘Travel Tips’• Beautiful Architecture• Lifestyle Images• Scenery with splendid colours• Travel Quotes• Long, skinny photos

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Travel Examples

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G Adventures – Travel Agent

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Jetsetter

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Treganna Castle Hotel

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Visit Savannah

• 22,000 Followers• Following 213• 5,500 Pins• 42 Boards• Multiple Shared Boards• Boards catering for

multiple interests

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Be Irish-Inspired

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Building Your Pinterest Presence

• Set up a Business Account• Integrate with Twitter (and Facebook)• “Pin It” button on website• Follow complementary businesses• Set up Shared Boards and invite others • Pin and repin regularly

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Effective Pinning – Descriptor

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Shared/Contributor Boards

• Invite others to contribute to your board

• Join other shared boards• There will be many more

followers of that board• More repins and clicks• Be a Thought Leader• Part of a community• Increase brand awareness

Suggested Boards for Tourism

• Inside X Hotel• Relaxation at X• Wine Recommendations• Kids Activities at X • Golf Courses• Gems in Co. X• History of X • Behind the Scenes at X• Weekend Escapes• Taste of Summer• St Patrick’s Day

Shared / Contributor Boards • Gathering Events in Co. X• Photos Taken By You at X• Golf in Ireland• Out & About in X• Weddings at X• Irish Holiday Memories• Travel Tips• Best Places To Eat In Ireland• Christmas / Santa

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More Suggestions for Pinterest Boards

• Airports• Travel Songs• Colours – Greens• Celtic Wonders• Travel Bucket List• What to do in ....

Month/Season• Travel Bloggers• Travel Quotes• The Irish Pub

• Behind the Scenes• Community Projects• Gathering Events• Weekend Escapes• Away From It All• The Great Outdoors• Where in the World?

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Growing Followers & Conversions

• Follow Other Businesses & Travel Bloggers• Comment on Pins• Repin• Pin Quality Content• Competitions – e.g. Pin It To Win It• Follow those who pin from your website

http://pinterest.com/source/yourwebsite.com

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Pinetiquette

• Don’t Self Promote 80/20 Rule

• Little & Often• Show Personality• Engage• Mind Your Reputation• Check links before

repinning

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Pinterest Tools

• Pingraphy – scheduling• Reachli – for monitoring campaigns/pins• PinAlytics• Pinterest.com/source/yourwebsite.com• Pinfluencer • Repinly• Pin Alerts

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Pinterest & Copyright

• Pin It button on your site = more pinning

• Watermark own images• All pins should link to

source• Before repinning, check

link.• Pinterest code to

prevent pinning from website

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Pinterest Success

• Pin beautiful / useful images• Ensure each image on your website is named

appropriately• Create shared/contributor boards• Use the Tools• Pin Little & Often

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Find Lorna at:

• Lorna Sixsmith– www.writeontrack.ie– www.writeontrack.ie/category/pinterest– www.weteachsocial.com– www.twitter.com/writeontrack_L– www.pinterest.com/lorna_sixsmith

• Or call 086 1051007