Post on 19-Feb-2017
Families USA Enrollment Assister Network | 05.2016
Effective Strategies for Educating Public Officials and Advancing Public Policy
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Enrollment Private Market
Health Systems Transformation Medicaid
Health Equity
Families USA
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Agenda
What is advocacy? Why is it important? What does Families USA do? What can YOU do? How do you do “it”? Success! Q&A
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What’s in a Word?
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What is Advocacy?
Public Policy
Research
Coalition building
Media outreach
Policy-maker
education
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Your Voice Matters
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What is Your Voice in the Process?
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In 2015, 4,600 assister programs helped 5.9 million consumersConsumers
Assisters
Public Officials
Your Unique Perspective
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How We Advocate
Legislative
Meetings on the Hill
Testimony
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Policy Priorities
Assister funding, training, and resources
Improve the Marketplace application and call center
Encourage the adoption of streamlined enrollment
Medicaid expansion to eliminate coverage gap
Coverage affordability
Adequate coverage
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Families
USA
In-person debriefs
Assisters@FamiliesUSA.
orgAssister surveys
Partner calls
We Want to Hear from You!
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Recent Example
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Can Assisters Advocate?
• Public Policy =
• Advocacy =
• Public Education
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Yes.
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Assisters are Advocates!
Nonprofit
•Cannot endorse a specific candidate•Limited in ability to promote specific legislation•Focus on the issue
Federal funding
•Federal restrictions on lobbying•Some advocacy falls within scope of grant duties
State regulations
•Many states have restrictions on assister activities
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Conduct public education activities to raise awareness of the availability of qualified health plans
Distribute impartial information about enrollment in qualified health plans and the availability of premium tax credits
Facilitate enrollment in qualified health plans, Medicaid, & CHIP.
Provide referrals to health insurance consumer assistance or ombudsman, or any other appropriate state agencies, for any enrollee with a grievance, complaint, or question regarding their health plan
Provide information in a manner that is culturally and linguistically appropriate to the needs of the population served by the Exchange
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How Many Hats Do You Wear?
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How Many Hats Do You Wear?
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Now, it’s Your Turn…
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Federal
Local
How Can You Engage?
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The Rulemaking Process
Agencies issue
proposed rule
Public comment period
Final rule
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Policy Advocacy
Direct Service
Not Either/Or
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MediaState
Department of Insurance
Medicaid Agency
U.S. Department of
Health and Human
Services
State Primary Care
Association
Insurance Company or
MCO
State Advocacy
Organizations
National Advocacy
OrganizationsElected Officials
Who to Engage?
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HHS Regional Office
HRSA Regional Office
Consumer Support Group
CMS
National and Federal Levers
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State Medicaid Agency
State Department of Insurance
State Legislators
State Marketplace
State Levers
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Strategies to Engage
Complaint filing
Case tracking
Story-banking
Filing Complaints
Tracking Cases
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Public Policy Toolkit
Making Your Voice Matter
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Story Bank Toolkit
http://familiesusa.org/initiatives/story-bank-toolkit
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Guiding Principles
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Story Bank Toolkit
Creating a plan
Building infrastructure
Collecting stories
Developing stories
Disseminating stories
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But What About PII?
Collecting Consumers’ Health Care Stories: What Enrollment Assistance Organizations Need to Know
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Steps to Get There
Identify your issue
Pinpoint your
audience
Develop your
message
Practice your
delivery
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Complete enrollment assistance, then tell a consumer how they can share their story
Make sure consumers know that sharing their story is voluntary
Provide consumers with tools to share their story while they are with you in person
For Enrollment Assisters
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Social Media
Organizational Blogs
Outreach and enrollment events
Earned Media
Press events
Ways to Highlight Stories
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Advocacy Works!
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As an Enrollment Assister, can you...?
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As an enrollment assister, can you reach out to an elected
representative during work hours and tell them to vote a certain way,
for a specific bill?
No.
FamiliesUSA.org
As an enrollment assister, can you reach out to an elected
representative during your own time and tell them to vote a certain
way, for a specific bill?
Yes.
FamiliesUSA.org
As an enrollment assister, can you reach out to an elected representative
and share your experience about your position and discuss the
importance of an issue?
Yes.
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Enrollment Assisters are Busy All Year
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In-person Assistance Resources
Use our infographics to facilitate conversations & appointments with consumers.
http://familiesusa.org/sites/default/files/product_documents/enrollment/Consumer_Health%20Insurance%20Basics_FACTSHEET_GettingExtraAssistance_070115_web.pdf http://familiesusa.org/product/7-questions-ask-when-buying-or-renewing-health-insurance-marketplace
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Enrollment Assister Resource Center
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Ongoing Resources
Weekly Newsletter
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Webinars: • “Make Your Voice Heard: Enrollment Assisters in Public
Policy”• “Follow Up: Increase Your Impact & Keep Them Coming
Back” Social Media:
• #Enrollment365 to highlight year-round effortsIssue Briefs:
• “Public Policy Toolkit for Enrollment Assisters”• “Collecting Consumers’ Health Care Stories: What
Enrollment Assistance Organizations Need to Know”
Resources
1201 New York Avenue, NW, Suite 1100Washington, DC 20005
main 202-628-3030 / fax 202-347-2417
Questions?
Jessica Kendalljkendall@familiesusa.org
Liz Haganehagan@familiesusa.org
Heather Bateshbates@familiesusa.org
Sign up for the Enrollment Assister Network:http://familiesusa.org/navigators-and-assisters-resource-center/enrollment-information.html