Post on 15-Feb-2017
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http://www.recruitingtrends.com/effective-social-media-recruiting
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Metrics are Easy! – Analytics?
Now We’re April 29, 2009
SHRM Staffing Management Conference & Exposition
Sponsored By:
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Tips for using your Control Panel
• Audio Mode
•How to ask a Question
•Grab Tab
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Matt Baum, Inside Sales ManagerSimply Hired http://www.SimplyHired.comMatt@simplyhired.com@ simplymattbaum
Leslie Mason, Senior RecruiterIntuit http://intuitcareers.com/Leslie_Mason@intuit.com@leslie12002
Gail Houston, Social Media Program ManagerIntuit http://intuitcareers.com/ Gail_Houston@intuit.com@ghouston
The future is already here –
it's just not evenly distributed.– William Gibson in The Economist, Dec 4, 2003
A (somewhat incomplete) Timeline of Social Media
INTRODUCTION
What is
social media?
It’s aboutconversations…
Not about who can make the most noise
Companies don’t control it…
People do
MARKET TRENDS
Why should we
care?
2/3 of the global Internet population use social networks
REASON #1
The rise of the social web
600M+ 143M+ Monthly Visitors (U.S.)
600M+ Monthly Visitors (worldwide)
600K+ Daily New Members
100M+20M+ Monthly Visitors (U.S.)
45M+ Monthly Visitors (worldwide)
100K+ Daily New Members
200M+29M+ Monthly Visitors (U.S.)
84M+ Monthly Visitors (worldwide)
460K+ Daily New Members
Registered Users
Registered Users
Registered Users
200,000,000minutes spent on Facebook daily
2008
Facebook is translated into more than
40 languages. The fastest-growing
group of members is people over 35.
February 2008 to
January 2009
Facebook begins at Harvard, and
expands to a few universities at a time.
February 2004 to
January 2005
2004
The first 5 years
100,000,000 LinkedIn Members
12% of the U.S. population uses Twitter
140,000,000the number of tweets sent each day
Companies with the highest followers on Twitter
Google 3,200,000+
NBA 2,600,000+
Whole Foods 1,900,000+
Zappos 1,800,000+
JetBlue 1,600,000+
Starbucks 1,500,000+
More people read blogs than newspapers
REASON #2
200,000,000number of blogs on the web
There’s a blog for everyone and everything…
Blog Home Page: Web Analytics Demystified
Niche Audiences Add Up
Nurse Education
45,000+ readers
35,000+ readers
7,000+ readers
180,000+ readers
125,000+ readers
TIPS
What does this mean for
recruiting?
Job search and social networks converge
Recruiting Impact
8 million job listings
600 million friends
Social Job Search
Friends appear next to each job
listing
Intuit Proprietary & Confidential
Most want to be social but don’t know how
So What Can You Do?
Intuit Proprietary & Confidential
Create profiles that attract talent - before
Intuit Proprietary & Confidential
Create profiles that attract talent - after
Intuit Proprietary & Confidential
LinkedIn Instructions - Profile
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applicants
Intuit Proprietary & Confidential
Select your LinkedIn user name
• www.linkedin.com
• Profile
• Edit My Profile
• Public Profile
• Customize your URL
• Enter chosen name (LI will check for availability)
• Set Address
Create public profile
URL
Intuit Proprietary & Confidential
Find your profile on LinkedIn thru Google
Intuit Proprietary & Confidential
Join appropriate groups and introduce yourself
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Click reorder groups
• Click “groups”
• Click “your groups”
• Click “groups directory”
• Enter keywords for groups you are looking for (i.e. “Intuit Careers”)
• Click “join”
• Select how often you want to receive email updates
• After you have joined 50 groups (you will go over 50 if you manage groups)
• Click “reorder”
• Select “Intuit Careers” as #1
Jobs Tab – all paid LI jobs, Career Discussion – more postings
Intuit Proprietary & Confidential
Make your Facebook profile visible but private
Talk about your group – use skill
words
List Your Websites
Bio –highlight what you
do
Intuit Proprietary & Confidential
Facebook Recommendations for your profile
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Intuit Proprietary & Confidential
Select your Facebook user name
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Intuit Proprietary & Confidential
Facebook profile view for friends
Intuit Proprietary & Confidential
Facebook profile view for non friends
They don’t need to be your friend
They just need to know what you do and how to connect
Intuit Proprietary & Confidential
Create profiles that attract talent - Twitter
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Account Settings Profile Settings
Intuit Proprietary & Confidential
Google is now a “verb” which means people are using it to search – shouldn’t you be found?
Intuit Proprietary & Confidential
Create a Blog
Blogspot – 5th most searched website in the world – June 2011
Intuit Proprietary & Confidential
Create your social media signature line
Renaming Naming a Hyperlink
Copy the URL you want to rename – www.intuitcareers.com
Right click on the URL
Click Edit Hyperlink
Text to Display (at the top) – this is what you are naming your Hyperlink – in our case Intuit Careers
Address (at the bottom) – this should contain your URL address
Gail Houston∙ Social Media Program Manager / Recruiter
Leslie Mason ∙ Senior Recruiter
Intuit ∙ Intuit Careers ∙214.387.2000
gail_houston@intuit.com ∙ leslie_mason@intuit.com
Find Intuit on: Facebook ∙ LinkedIn ∙ Twitter ∙ YouTube ∙ Slideshare
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Metrics are Easy! – Analytics?
Now We’re April 29, 2009
SHRM Staffing Management Conference & Exposition
Time for your Questions
Intuit Proprietary & Confidential
How to learn more about Intuit Careers
Join:
Intuit Careers on YouTube - www.youtube.com/intuitcareers
Intuit Careers on Facebook - www.facebook.com/intuitcareers
Intuit On LinkedIn - http://www.linkedin.com/company/intuit/careers
Intuit Careers LinkedIn Group -http://www.linkedin.com/groups?mostPopular=&gid=2435394
Intuit Careers Slideshare - http://www.slideshare.net/intuitcareers
Follow:
@intuitcareers – Intuit Careers Twitter ID
@ghouston – Gail Houston – Social Media Program Manager - Recruiter
@leslie12002 – Leslie Mason – Right Talent – Senior Recruiter
Intuit Proprietary & Confidential*Source: Internal metrics verified with third parties (Google Analytics and Quantcast)
About
• The leading search engine for jobs
• Aggregate jobs from thousands of sources
across the web
• Largest job database with 8 million jobs
worldwide
• Sites in 23 countries and 12 languages
• Distributes jobs to a network of
10,000 partners
• Network audience of 22+ million people* each month
• Key partnerships:
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Thank you for joining us!
The presentation and recording will be made
available on RecruitingTrends.com