Post on 12-Jan-2016
Effective Presentations
Pitching Commercialization:
Final Presentation for
TCC Grant Program
Erik Azulay
Copyright 2013 Charter Consulting
Commercialization
Combining two different worlds:
Scientific Research and Business
Copyright 2013 Charter Consulting
Effective Presentations
Elevator Pitches (1/2 to 1 minute)
Blitzs (2 - 3 minutes)
Investment Proposals (5-15 minutes)
Competitions (5-15 minutes)
Technical/Scientific presentations (??)
Copyright 2011 Charter Consulting
General Presentation Outline
Introduction/summary Pain/Problem Solution (description with benefits) Market opportunity Competition Development status/Road map Business Model IP Team Status Financials/Funding Conclusion
Copyright 2011 Charter Consulting
A Revolution in Dental treatment
Scientist nameBDS, MS, PhD,
Diploma Islamic Studies, Diploma Total Quality Management TQMProfessor & Head of Oral Biology Dept. Faculty of Dentistry, University Name
Member of European Federation of Biotechnology EFB, European Action on Global Life Science EAGLS, US-Egypt Science & Technology Alumni, Egyptian-American
Scholars EAS, German-Egyptian Network for Young Scientists GENYS and Orange Belt Six Sigma.
ESTI CompetitionTechnology Presentations
Academy of scientific Research & Technology
The Pain/Problem
Describe the market need (pain) Why did you create this innovation? What problem did you set out to solve?
Answer the “so what?” question to get to the real problem
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Technology Description/Solution
• Surprisingly difficult!
• Concise, minimal technical language.
Benefits, not features:Improves gas mileage by 17%Saves $240 per year in energy consumptionReduces preparation time from 1 hour to 7 minutes
• Relevant
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Converse Piezoelectric Effect“Basis of all actuator applications”
P
+
L
LShear
V
Transverse
P+–
LL+L
VL+L
Longitudinal
L+– PV
Transverse displacement: linear dependence on length Strain amplification possible using long structures…..Bimoprphs
Field-induced displacement: Low and need to be amplified via geometry………………….Basis of the using Solid Freeform Fabrication
-L=d33V
d33= 675 pC/NV= 500 VL= 0.34 m
L=d31 x (V/t) x Ld31=-310 pC/NV= 500 V, (t/L)= 1 & 10 mmL= 15.5 m
L=d15Vd31=850 pC/NV= 500 V L= 0.43 m
1. Transceiver (TRx) = Transmitter + Receiver
2. DWDM = Dense Wavelength Division Multiplexing
3. Color-less TRx
Key Words 1
TRx
TRx
TRx
TRx
TRx
TRx
40 kinds
of TRx’s
TRx
TRx
TRx
TRx
TRx
TRx
Single Kind
Optical FiberSystem TRx
System
TRx
Core of Our Business
Market Opportunity
Size, scope
Don’t go overboard
Focus: One “Can’t miss” + a maybe a follow up
Interest (if any)
Copyright 2011 Charter Consulting
Competition
NEVER say: “There is no competition” If you think there is none, then you are in trouble
What alternatives exist to your solution? Brand Functional
Who else is trying to solve the problem?
What is your competitive advantage?
Copyright 2011 Charter Consulting
B. The inner IV Bag
Test Item Unit Test Method Competitor Company A
Thickness ±10% um ASTM D374 200 200
Tensile Strength- At Break
MD㎏ / ㎠ ASTM
D638248 327
TD 227 301
% Elongation- At Break
MD% ASTM
D638702 505
TD 685 490
Haze % ASTM D1003 9 ~ 10 9 ~ 11
OTRcc/
㎡ .day.atm(24℃, Dry)
ASTM D1434 3,000 36
Modulus g - 25 48
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Road Map/Development Status
(Where you have been and where you are going)
Accomplishments to date Technical Financial
Planned timeline for futures milestones
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Business Model
How will you make money?
Do you know your customer and the purchase process?
Example: Manufacturing or licensing? Direct sales or channel distribution?
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IP Status
Type of protection, if any
Report of any disclosures
Ownership clear and documented?
Known problems (crowded or not)
Don’t go overboard here!
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The Team
Relevant experience
Technical team versus financial/commercial
Boards, advisors, strategic partners
Networks
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Company/ Institution
Position Name Degree Description
XYZ
CEO S Park Master
-Founder of Company (1999)- Thermal Engineer in ETRI(Electronics Telecommunication Research Institute) over 20 year experience in R&D & Business
R&DDir.
S Ahn Ph. D- Ph. D: Thermal Dissipation- Thermal Engineer in ETRI - over 20 year experience in R&D
R&DMgr
Y Song Master- R&D Team Leader- 14 year experience in R&D
R&DTeam
9 staffUnder Graduate/
Graduate School
- Thermal, Mechanical, Optical, Electrical Engineers
SalesDir.
J. Kim MBA- Over 20 year experience in Sales & Marketing
SalesMgr
H Lee Under Graduate- Over 10 year experience in Overseas Sales
SalesTeam
4 staff Under Graduate - More than 3 year Experience
R&D Institute
Korea Association for Photonics Industry Development
- Consortium for Russia LED Market
Korea Photonic Technology Institute - National R&D Project
Team Status
Financials
Profit and loss statements from past
Profit and loss forecasts
Be careful:– Numbers can raise more questions than they answer!
Copyright 2012 Charter Consulting
Summary
3-4 bullets, with short summary.
• Pain/Solution• Market• Benefits• Team
Don’t forget your contact information!
Summary
Don’t crowd the slides: Less is better
Less on technology (how), more on problem (why) Minimal technical language
Come prepared, show your passion!
Questions? Eazulay@ic2.utexas.edu
Copyright 2011 Charter Consulting