Effective culture transformation

CaseOxana Kukharchuk, Director Corporate University, MTS Kukharchuk.Oxana@gmail.com

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Russia today

146 mln people

9 time zones

19 mln live in Moscow region

9 hrs!

47 times larger than Germany

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MTS: MobileTeleSystems

The best employer

TOP-3 best employer

PwC, №1 among Russian

companies

Unlimited opportunities

80% positions are closed

with internal candidates

International company

> 100 mln clients

5 countries

70 000 employees

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Companies that don’t change meet HERE

Step 1. Three sources of input on

the current culture

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1’140 MTS and

subsidiary employees

responded

4 facilitated workshops

with cross-functional

teams

1to1 interviews with

TOP management

team

Org DNA Profiler® Management WorkshopsExec Interviews

TOP management is motivated to

change culture …

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TOP Management Statements1. Culture is a key to meet targets, be future-proof, attract talent

2. Past culture change has not fully worked: people KNOW target values, but they do not change BEHAVIORS)

3. Evolutionary or radical change?

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Culture eats

strategy for

breakfast Peter Drucker

Step 2. Strategic session

Run a 2 day

strategic session outside of Russia

Facilitation

defined the ultimate corporate culture to support

business transformation

Result

- Defined strong sides to keep & zones for

improvement

- Developed a clear action plan

- Set up the “ambassadors“ engagement strategy

C-level

management bought into the project8

99

Dependency

Proactive

Communication Silos

Engagement

People

Speed

Quality

Clear

leadershipAligned

Defined

responsibility

Strong sides Develop

Step 3. Finalized strong aspects

and future development

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Step 4. Developed 8 golden rules

1 Trust your team, they are professionals

2 Say “Thank you!”

3 Don’t be centric, delegate tasks

4 Get things done

5 Explain, don’t just say what to do

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7 Think like the CEO

8 When criticizing, offer solutions

Work for clients – make it simple and clear

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Step 5. Employees appraise

managers

83% of managers were

appraised

71% managers have high rating

5-stars appraisal. Fun

and simple

Feedback to managers

(+ development guide,

trainings)

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Step 6. Profile of the leadership style

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Step 7. Developing culture and

changing behaviors

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8 rules appraisal results

HOGAN team profiles

Leadership style

Face 2 Face discussion as a part of appraisal

Manager + Board member +HR

Action plan for each function

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Step 8. Trainings and communication

Mangers went through the

training, gamification

Vast communication via corporate

media:

Radio, magazine, mobile

app, social network

TOP managers talk about they

favorite rule

Self learning organization via

e-learning

Academy of leadership • 9 months, 300

Boost presentation skills• 3 months, 50

The energy of LEADER• 3 months, 300

Your break through year• 21 day, 150

iMBA• 9 months, 400

Sales coaching • 2 months, 50 managers

Coaching• 6 months, 25

HR Academy• 12 months, 200

#IoT

#e-health

#cloud

#VI

#personal efficiency in digital age

#blockchain #agile

#sharing economy

#machine learning

#managing teams

#self-driving cars #chat bots

#blockchaon

#Python_4_non IT

#online marketing

Annual program «DIGITAL_МТС»

Темы:

16

Webinars

Strategy

Child physiology

How to detect a lieHow to resist manipulation

Fashion and make-up trends

Get ready for marathon

Is there a life after Retirement?

EQ

MBTIHealthy diet Fast

reading

Employees – Brand Ambassadors

70 000 employees*40 friends =

2 800 000 informed clients

Use products

Train how to use social networks

Instagram contests

Step 9. Engagement

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Step 10. Social life

Social responsibility projects for

employees from blood

donation to teaching orphans

Sport is a part of leaders’ lilfe:

Marathons, iron man, biking, etc

Art and creative development

Via theater, painting, classical

music

Thank you!